{"id":1004,"date":"2021-11-15T09:45:34","date_gmt":"2021-11-15T09:45:34","guid":{"rendered":"https:\/\/inovasika.id\/artikel\/?p=1004"},"modified":"2025-07-03T14:53:40","modified_gmt":"2025-07-03T07:53:40","slug":"pengertian-digital-marketingkelebihanmanfaat","status":"publish","type":"post","link":"https:\/\/inovasika.id\/public\/artikel\/pengertian-digital-marketingkelebihanmanfaat\/","title":{"rendered":"Pengertian Digital Marketing,Kelebihan,Manfaat"},"content":{"rendered":"

PENGERTIAN DIGITAL MARKETING,MANFAAT<\/h3>\n

Apa Itu Digital Marketing?
\nDigital marketing adalah suatu aktivitas promosi suatu brand atau produk. Selain promosi sebuah brand kamu bisa mempromosikan sebuah jasa melalui media digital.
\nIstilah digital marketingbelakangan ini mulai ramai bersamaan dengan semakin banyaknya penggunaan internet.<\/p>\n

Kelebihan Digital Marketing
\nKeuntungan utama digital marketing adalah bisa menargetkan pasar yang lebih luas dengan menggunakan biaya yang terjangkau atau murah dengan menggunakan cara yang lebih dapat diukur.
\nkamu bisa menjangkau seluruh dunia dengan biaya yang jauh lebih rendah dengan menggunakan situs website.
\nUntuk mengatasi situs website pesaing ,\u00a0 kamu harus melakukan promosi yang jauh lebih baik dari pesaing kamu.
\nAda 2 macam \u201cpromosi\u201d yang umum dilakukan para pemilik website,\u00a0 yaitu Search Engine Optimization ( SEO ) dan Iklan.<\/p>\n

baca juga: Membayar Pemasaran Digital Dengan Dividen Nyata<\/a><\/strong><\/em><\/p>\n

Manfaat Digital Marketing bagi Bisnis
\npemasaran online meme
\nSebelum era media sosial dan gadget,\u00a0 sebuah bisnis baru akan memfokuskan sebagian besar usahanya untuk menarik beberapa pelanggan pertama agar produk mereka terjual.
\nNamun di era serba digital ini, 75% orang berbelanja barang online setiap bulannya.
\nSelain itu,\u00a0 survei dari Think with Google juga menunjukkan bahwa 63% proses pembelian barangn saat ini dimulai dari pencarian informasi terkait produk tersebut secara online.
\nApabila kedua statistik tersebut masih kurang meyakinkan kamu untuk memulai digital marketing,\u00a0 berikut adalah beberapa alasan mengapa digital marketing sangat penting bagi sebuah bisnis.<\/p>\n

1. Membantu Menjangkau Target Audience<\/strong><\/p>\n

Sebagian besar target pelanggan yang kamu incar dapat dijangkau secara online baik melalui media sosial atau kontak pribadi (email & WhatsApp).
\nDitambah lagi, saat ini sebagian besar aktivitas juga dapat dilakukan secara online baik itu dalam lingkup pekerjaan atau kehidupan sehari-hari.<\/p>\n

2.Menggunakan saluran digital<\/strong><\/p>\n

untuk pemasaran sangat membantu percepatan perkembangan bisnis karena sifatnya yang tidak perlu media fisik seperti brosur, baliho, atau banner.
\nSelain itu, seluruh materi pemasaran dapat disebarkan ke seluruh dunia hanya dengan beberapa klik saja.
\nAdanya outlet untuk menyebarkan materi pemasaran seperti media sosial dan search engine juga menghilangkan keharusan sebuah bisnis untuk menyebarkan brosur atau memasang baliho di area high-traffic.
\nDengan demikian, bisnis tersebut dapat memfokuskan usahanya untuk mengembangkan aspek lain dan mempercepat pertumbuhannya.<\/p>\n

baca juga: Kerap Tidak Terlihat, Ternyata 3 Perihal Ini Dapat Membuat Kalian Susuh foto diri<\/em><\/strong><\/h3>\n","protected":false},"excerpt":{"rendered":"

PENGERTIAN DIGITAL MARKETING,MANFAAT Apa Itu Digital Marketing? Digital marketing adalah suatu aktivitas promosi suatu brand atau produk. Selain promosi sebuah brand kamu bisa mempromosikan sebuah jasa melalui media digital. Istilah digital marketingbelakangan ini mulai ramai bersamaan dengan semakin banyaknya penggunaan internet. Kelebihan Digital Marketing Keuntungan utama digital marketing adalah bisa menargetkan pasar yang lebih luas […]<\/p>\n","protected":false},"author":1,"featured_media":798,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1004","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tak-berkategori"],"yoast_head":"\nPengertian Digital Marketing,Kelebihan,Manfaat - Artikel<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inovasika.id\/public\/artikel\/pengertian-digital-marketingkelebihanmanfaat\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pengertian Digital Marketing,Kelebihan,Manfaat - Artikel\" \/>\n<meta property=\"og:description\" content=\"PENGERTIAN DIGITAL MARKETING,MANFAAT Apa Itu Digital Marketing? Digital marketing adalah suatu aktivitas promosi suatu brand atau produk. Selain promosi sebuah brand kamu bisa mempromosikan sebuah jasa melalui media digital. Istilah digital marketingbelakangan ini mulai ramai bersamaan dengan semakin banyaknya penggunaan internet. 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