{"id":1052,"date":"2021-11-16T02:29:59","date_gmt":"2021-11-16T02:29:59","guid":{"rendered":"https:\/\/inovasika.id\/artikel\/?p=1052"},"modified":"2025-07-03T14:53:36","modified_gmt":"2025-07-03T07:53:36","slug":"apa-itu-pemasaran-digital","status":"publish","type":"post","link":"https:\/\/inovasika.id\/public\/artikel\/apa-itu-pemasaran-digital\/","title":{"rendered":"Apa Itu Pemasaran Digital?"},"content":{"rendered":"<h3><strong><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\">Apa Itu Pemasaran Digital?<\/span><\/span><\/span><\/strong><\/h3>\n<p><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\">Digital marketing adalah suatu kegiatan promosi, baik untuk mempromosikan sebuah merek, produk ataupun jasa menggunakan media digital. <\/span><\/span><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\">Namun tahukah kalian bahwa digital marketing ternyata sudah ada sejak lama? pemasaran<\/span><\/span><\/span><\/p>\n<p><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\">Istilah pemasaran digital memang baru-baru ramai seiring dengan banyaknya penggunaan internet. <\/span><\/span><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\">Namun ternyata teknologi digital sudah dipakai sejak tahun 1910. Pada waktu itu ada sebuah stasiun radio yang menyiarkan secara langsung pertunjukan opera dari gedung Metropolitan Opera di New York dan dapat didengarkan oleh orang-orang di beberapa lokasi yang berbeda di New York menggunakan earphone.<\/span><\/span><\/span><\/p>\n<p><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\">Perkembangan komputer dan selanjutnya kelahiran internet memperluas pengertian digital marketing.Digital marketing yang ditenagai internet akan semakin bertaring dalam jangkauan milyaran orang dengan biaya yang lebih murah dari sebelumnya. <\/span><\/span><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\">Berbeda dengan sebelum adanya internet, aktivitas digital marketing kini tidak lagi bersifat satu arah.<\/span><\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\">Baca Juga : <\/span><\/span><b><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\">Merdeka Berlatih, Guru Tangguh, Anak didik Tumbuh<\/span><\/span><\/b><\/span> <b><\/b><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\">Kelebihan Pemasaran Digital <\/span><\/span><br \/>\n<span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\">Keuntungan utama pemasaran digital adalah Anda dapat menargetkan pasar yang lebih luas menggunakan biaya yang jauh lebih sedikit dan menggunakan cara-cara yang jauh lebih dapat diukur.<\/span><\/span><\/p>\n<p><strong><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\">1. Biaya Jauh Lebih Murah untuk Jangkauan yang Sama<\/span><\/span><\/strong><br \/>\n<span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\"> Jangkauan pemasaran digital yang luas, <\/span><\/span><br \/>\n<span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\">Anda dapat menjangkau seluruh dunia (asalkan Anda mampu memenuhi permintaan dari seluruh dunia) dengan biaya yang jauh lebih rendah dengan memakai situs web. <\/span><span style=\"vertical-align: inherit\">Namun perlu diingat, kemudahan ini juga diperoleh pemilik bisnis lain termasuk kompetitor Anda.<\/span><\/span><\/p>\n<p><strong><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\">2. Mempermudah Komunikasi Berkala<\/span><\/span><\/strong><br \/>\n<span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\"> pelanggan mempertahankan biaya untuk menjadi lebih sulit dan memakan waktu daripada memperoleh pelanggan baru. <\/span><span style=\"vertical-align: inherit\">Namun hasilnya sangat sebanding dengan usahanya.<\/span><\/span><\/p>\n<p><strong><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\">3. Mudah Diukur Efektivitasnya<\/span><\/span><\/strong><br \/>\n<span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\"> Tidak seperti cara pemasaran konvensional yang lebih mahal dan sulit diukur efektivitasnya, platform iklan online dan organik jauh lebih terjangkau dan efektivitasnya sangat dapat diukur.<\/span><\/span><\/p>\n<p><strong><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\">4. Mudah disesuaikan<\/span><\/span><\/strong><br \/>\n<span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\"> Keajaiban digital marketing tidak berhenti di situ. <\/span><span style=\"vertical-align: inherit\">Selain itu menyatukan performanya Anda juga dapat membuat perubahan-perubahan yang perlu untuk meningkatkan performa iklan bahkan saat iklan sedang berjalan.<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\">Baca Juga : <\/span><\/span><\/span><a href=\"https:\/\/inovasika.id\/artikel\/341-2-karyawan\/\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\">Kegiatan Pengembangan Diri yang Dilakukan oleh Para Karyawan<\/span><\/span><\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apa Itu Pemasaran Digital? Digital marketing adalah suatu kegiatan promosi, baik untuk mempromosikan sebuah merek, produk ataupun jasa menggunakan media digital. Namun tahukah kalian bahwa digital marketing ternyata sudah ada sejak lama? pemasaran Istilah pemasaran digital memang baru-baru ramai seiring dengan banyaknya penggunaan internet. Namun ternyata teknologi digital sudah dipakai sejak tahun 1910. Pada waktu [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1056,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1052","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tak-berkategori"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Apa Itu Pemasaran Digital? - Artikel<\/title>\n<meta name=\"description\" content=\"Digital marketing adalah suatu kegiatan promosi, baik untuk mempromosikan sebuah merek, produk ataupun jasa menggunakan media digital.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inovasika.id\/public\/artikel\/apa-itu-pemasaran-digital\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Apa Itu Pemasaran Digital? 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