{"id":1118,"date":"2021-11-16T13:54:43","date_gmt":"2021-11-16T13:54:43","guid":{"rendered":"https:\/\/inovasika.id\/artikel\/?p=1118"},"modified":"2021-11-16T13:54:43","modified_gmt":"2021-11-16T13:54:43","slug":"pengertian-internet-marketing-strategist","status":"publish","type":"post","link":"https:\/\/inovasika.id\/public\/artikel\/pengertian-internet-marketing-strategist\/","title":{"rendered":"Pengertian Internet Marketing Strategist"},"content":{"rendered":"

Pengertian Internet Marketing Strategist<\/strong><\/em><\/h3>\n

Internet marketing adalah strategi pemasaran produk melalui internet dengan tujuan mempromosikan, periklanan, meningkatkan penjualan, juga mempengaruhi konsumen untuk membeli, baik itu barang ataupun jasa. Jadi, cara pemasarannya memfokuskan pengguna internet dengan memanfaatkan website, Search Engine Optimization (SEO), Search Engine Marketing (SEM), mobile marketing, social media marketing, dan masih banyak lagi.
\nSementara itu digital marketing merupakan sistem mempromosikan produk yang menjangkau pelanggan dengan cepat, tepat, melalui media digital bahkan internet. Dengan kata lain, internet marketing termasuk penerapan digital marketing. Media digital memiliki jangkauan yang lebih luas dibandingkan dengan internet.
\nPemasaran melalui media digital, seperti iklan TVC, ebook, koran digital, company profile video, email marketing, endorse influencer, SMS broadcast, iklan pay per click, iklan banner, pay per sale, pay per lead, dan sebagainya.
\nFokus utama dalam digital marketing tak semata-mata tertuju pada menarik pelanggan untuk meningkatkan penjualan saja, sebab digital marketing tak hanya mempromosikan sebuah produk atau brand, tetapi juga membangun brand awareness dan customer relation.<\/p>\n

baca juga: 5 Saran Novel buat Kalian yang Mau Mengganti Kebiasaan<\/a><\/em><\/strong><\/p>\n

Penggunaan Internet di Indonesia cukup besar dan sangat aktif karena menunjang berbagai kebutuhan sehari-hari. Ini menjadi hal yang wajar, mengingat hampir semua sektor sudah terhubung ke internet, termasuk sektor bisnis yang mulai melakukan perubahan dalam segi marketing. Pemasaran yang dulu dilakukan dengan menggunakan flyer, spanduk, koran, kini beralih ke media digital dan juga internet, yang kemudian dikenal dengan istilah internet marketing strategist dan digital marketing. Arti keduanya sebenarnya kurang lebih sama, yaitu suatu cara untuk memasarkan produk secara luas menggunakan internet.
\nWalaupun tujuan yang hendak dicapai cenderung sama, kedua strategi marketing yang populer di tengah masyarakat dan diminati banyak pengusaha \/ brand ini mempunyai perbedaan yang cukup mencolok apabila dilihat dari penerapan dan cara kerja pemasaran produknya. Berikut ini akan dijelaskan tentang perbedaan keduanya.<\/p>\n

 <\/p>\n

baca juga: Branding dan Kunci untuk Berkompetisi<\/a><\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Pengertian Internet Marketing Strategist Internet marketing adalah strategi pemasaran produk melalui internet dengan tujuan mempromosikan, periklanan, meningkatkan penjualan, juga mempengaruhi konsumen untuk membeli, baik itu barang ataupun jasa. Jadi, cara pemasarannya memfokuskan pengguna internet dengan memanfaatkan website, Search Engine Optimization (SEO), Search Engine Marketing (SEM), mobile marketing, social media marketing, dan masih banyak lagi. Sementara […]<\/p>\n","protected":false},"author":1,"featured_media":1119,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1118","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tak-berkategori"],"yoast_head":"\nPengertian Internet Marketing Strategist - Artikel<\/title>\n<meta name=\"description\" content=\"Internet marketing adalah strategi pemasaran produk melalui internet dengan tujuan mempromosikan, periklanan, meningkatkan penjualan.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inovasika.id\/public\/artikel\/pengertian-internet-marketing-strategist\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pengertian Internet Marketing Strategist - 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