{"id":1306,"date":"2021-11-19T03:02:15","date_gmt":"2021-11-19T03:02:15","guid":{"rendered":"https:\/\/inovasika.id\/artikel\/?p=1306"},"modified":"2021-11-19T03:02:15","modified_gmt":"2021-11-19T03:02:15","slug":"strategi-menaikan-omset-penjualan-dengan-email-marketing","status":"publish","type":"post","link":"https:\/\/inovasika.id\/public\/artikel\/strategi-menaikan-omset-penjualan-dengan-email-marketing\/","title":{"rendered":"Strategi Menaikan Omset Penjualan dengan Email Marketing"},"content":{"rendered":"

Strategi Menaikan Omset Penjualan dengan Email Marketing<\/h3>\n

Email marketing hingga saat ini masih menjadi cara paling efektif buat meningkatkan penjualan. Email marketing sendiri adalah suatu cara pemasaran digital yang bertujuan untuk menawarkan produk\/brand kepada calon konsumen melalui email. Email marketing pertama kali ditemukan pada tahun 1980 serta berhasil meraih keuntungan sebesar 13 juta dollar. sendiri<\/p>\n

Ada beberapa kelebihan dalam menggunakan email marketing diantaranya yaitu:<\/p>\n

1.Hemat Biaya<\/strong>
\nEmail marketing memungkinkan untuk menjangkau target konsumen yang luas dengan biaya yang murah jika dibandingkan dengan penggunaan brosur, media cetak, radio, maupun tv.<\/p>\n

2.Meningkatkan Traffic ke Web jualan Online<\/strong>
\nEmail marketing merupakan salah satu cara untuk mendatangi target konsumen untuk membuka website toko online yang dipasarkan.<\/p>\n

3.Bisa Terintegrasi dengan Channel Marketing lain<\/strong>
\nPenggunaan email marketing, memudahkan kita untuk menambahkan penggunaan video menarik, serta menambahkan tombol media sosial pada email. Hal ini dapat meningkatkan engagement dan partisipasi terhadap toko online yang di promosikan.<\/p>\n

 <\/p>\n

baca juga: Strategi Pemasaran Online dan Teknik Paling Ampuh<\/a><\/strong><\/em><\/p>\n

 <\/p>\n

Salah satu tujuan dalam penggunaan email marketing adalah meningkatkan omset penjualan. Hal ini tentunya dapat terjadi apabila kamu mengetahui langkah-langkah yang pas untuk memaksimalkan penggunaan email marketing. Beberapa langkah yang dapat kita perhatikan untuk meningkatkan omset penjualan yaitu:<\/p>\n

1.Memperhatikan Judul Email dan memaksimalkan Subject Email<\/strong>
\nLangkah pertama yang perlu diperhatikan adalah judul email dan subject email. Judul dibuat dengan semenarik mungkin, dengan menggunakan kata yang ringkas dan tidak spamming. Subject dibuat untuk menggambarkan isi email agar tidak terkesan click bait.<\/p>\n

2.Mengetahui Target Konsumen<\/strong>
\nLakukan pengelompokkan konsumen, supaya email dapat tepat sasaran. Hal ini dapat dilakukan dengan meminta pelanggan mengisi formulir survei seperti jenis kelamin, usia, ketertarikan, lokasi tinggal dan pekerjaan. Serta melihat frekuensi pembelian pelanggan serta melihat aktivitas email.<\/p>\n

3.Memberikan Penawaran<\/strong>
\nEmail yang berisikan penawaran suatu produk akan meningkatkan intensitas membaca para konsumen. Selain itu pemberian ebook gratis dengan topik-topik yang relevan dengan kebutuhan konsumen.<\/p>\n

4.Menghindari Email Marketing masuk kedalam Spam<\/strong>
\nSering kali kita jumpai email-email yang terkirim masuk kedalam Spam. Dalam mengirimkan email perlu diperhatikan hal-hal berikut agar tidak berakhir pada kotak spam. Hal-hal tersebut adalah:<\/p>\n

1.Tidak menggunakan kata-kata yang dianggap spam seperti, murah, gratis, penawaran terbatas dan lainnya<\/strong>
\n2.Tidak mengirim lebih dari satu lampiran<\/strong>
\n3.Serta menggunakan email hosting terpercaya<\/strong><\/p>\n

baca juga: 5 Saran Novel buat Kalian yang Mau Mengganti Kebiasaan<\/a><\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Strategi Menaikan Omset Penjualan dengan Email Marketing Email marketing hingga saat ini masih menjadi cara paling efektif buat meningkatkan penjualan. Email marketing sendiri adalah suatu cara pemasaran digital yang bertujuan untuk menawarkan produk\/brand kepada calon konsumen melalui email. Email marketing pertama kali ditemukan pada tahun 1980 serta berhasil meraih keuntungan sebesar 13 juta dollar. sendiri […]<\/p>\n","protected":false},"author":1,"featured_media":1310,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1306","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tak-berkategori"],"yoast_head":"\nStrategi Menaikan Omset Penjualan dengan Email Marketing - Artikel<\/title>\n<meta name=\"description\" content=\"Email marketing hingga saat ini masih menjadi cara paling efektif buat meningkatkan penjualan. 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