{"id":1583,"date":"2021-11-25T08:08:18","date_gmt":"2021-11-25T08:08:18","guid":{"rendered":"https:\/\/inovasika.id\/artikel\/?p=1583"},"modified":"2021-11-25T08:08:18","modified_gmt":"2021-11-25T08:08:18","slug":"peran-penting-digital-marketing-untuk-ukm","status":"publish","type":"post","link":"https:\/\/inovasika.id\/public\/artikel\/peran-penting-digital-marketing-untuk-ukm\/","title":{"rendered":"Peran Penting Digital Marketing Untuk UKM"},"content":{"rendered":"

Peran Penting Digital Marketing Untuk UKM<\/strong><\/h3>\n

Kegiatan promosi menjadi faktor penentu dalam meningkatkan angka penjualan bagi seluruh jenis usaha (baik berskala kecil maupun besar). Salah satu cara yang cukup efektif dalam menarik minat pelanggan adalah melakukan pemasaran berbasis online<\/em> atau yang lebih dikenal dengan sebutan digital marketing. Lalu seberapa penting penerapan digital marketing untuk UKM atau Usaha Kecil dan Menengah. Simak penjelasannya berikut ini.<\/p>\n

 <\/p>\n

Baca Juga :\u00a0Inovasi Penataran di Masa Pandemi Covid- 19<\/a><\/strong><\/em><\/p>\n

 <\/p>\n

Pentingnya Digital Marketing untuk UKM\u00a0<\/strong><\/p>\n

Digital marketing merupakan kegiatan melakukan promosi brand<\/em> atau produk melalui media digital. Cara ini dianggap paling efektif untuk saat ini sebagai salah satu cara pemasaran bagi semua jenis usaha, tidak terkecuali untuk UKM dan UMKM. Sebab, meskipun bisnis dijalankan dalam skala cukup kecil, menentukan strategi promosi yang tepat tetap perlu dilakukan agar bisnis semakin berkembang. Berikut manfaat pentingnya menerapkan digital marketing.<\/p>\n

1. Mudah Mendatangkan Pelanggan<\/strong><\/p>\n

Sebelum berkembangnya dunia digital seperti saat ini, mencari informasi tentang suatu produk atau layanan baru seperti UKM tidaklah mudah. Informasi baru bisa didapatkan dari media cetak tertentu. Bahkan tidak jarang, kita harus mendatangi pelaku bisnis yang ingin diketahui secara langsung demi mendapatkan informasi yang lengkap.<\/p>\n

2. Meningkatkan Angka Penjualan<\/strong><\/p>\n

Dengan memasang iklan atau mengunggah produk di website<\/em> maupun media sosial, membuat produk bisa menjangkau pelanggan dari segala lapisan masyarakat. Inilah yang menjadi salah satu keunggulan penggunaan dari teknologi digital, membuat segala sesuatu yang jauh jadi terasa dekat.<\/p>\n

3. Menghemat Biaya Promosi<\/strong><\/p>\n

Beberapa pelaku bisnis biasanya akan membuat anggaran untuk kepentingan pemasaran. Terkadang, mereka perlu berpikir keras untuk mendapatkan strategi marketing yang tepat sehingga anggaran belanja iklan bisa dimaksimalkan dan kembali menjadi keuntung.<\/p>\n

4. Melayani Pelanggan dengan Cepat<\/strong><\/h3>\n

Strategi digital marketing yang dirasa cukup efektif adalah menyediakan layanan chatbot<\/em>. Para pelanggan akan merasa semua pertanyaan yang mereka ajukan mendapatkan respons secara cepat. Pelayanan yang cepat dengan respons yang baik akan menjadi nilai tambah yang membuat pelanggan bisa terus melakukan pembelian produk usaha Anda.<\/p>\n

 <\/p>\n

Baca Juga : Pengertian Transformasi Digital<\/a><\/strong><\/em><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Peran Penting Digital Marketing Untuk UKM Kegiatan promosi menjadi faktor penentu dalam meningkatkan angka penjualan bagi seluruh jenis usaha (baik berskala kecil maupun besar). Salah satu cara yang cukup efektif dalam menarik minat pelanggan adalah melakukan pemasaran berbasis online atau yang lebih dikenal dengan sebutan digital marketing. Lalu seberapa penting penerapan digital marketing untuk UKM […]<\/p>\n","protected":false},"author":1,"featured_media":1584,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1583","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tak-berkategori"],"yoast_head":"\nPeran Penting Digital Marketing Untuk UKM - Artikel<\/title>\n<meta name=\"description\" content=\"Kegiatan promosi menjadi faktor penentu dalam meningkatkan angka penjualan bagi seluruh jenis usaha (baik berskala kecil maupun besar).\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inovasika.id\/public\/artikel\/peran-penting-digital-marketing-untuk-ukm\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Peran Penting Digital Marketing Untuk UKM - 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