{"id":1621,"date":"2021-11-26T08:12:20","date_gmt":"2021-11-26T08:12:20","guid":{"rendered":"https:\/\/inovasika.id\/artikel\/?p=1621"},"modified":"2025-07-03T14:56:03","modified_gmt":"2025-07-03T07:56:03","slug":"digital-marketing-solusi-di-tengah-pandemi","status":"publish","type":"post","link":"https:\/\/inovasika.id\/public\/artikel\/digital-marketing-solusi-di-tengah-pandemi\/","title":{"rendered":"Digital Marketing Solusi di Tengah Pandemi"},"content":{"rendered":"

Digital Marketing Solusi di Tengah Pandemi<\/h3>\n

Pandemi Covid 19 yang berkepanjangan menyebabkan banyak usaha mikro kecil dan menengah (UMKM) yang terdampak. Mulai dari mengurangi operasional, merumahkan karyawan hingga tutup total.<\/p>\n

\u201cTokoh usaha UMKM mesti mulai melakukan inovasi dan terobosan baru menghadapi pandemi ini\u2019\u201d jelas Wali Kota Denpasar IGN Jaya Negara SE saat membuka Webinar<\/p>\n

Jaya Negara menyatakan pemasaran digital menjadi sebuah solusi, dengan memanfaatkan teknologi untuk meningkatkan strategi pemasaran. Hal tersebut disampaikan kepada 100 UMKM di Kota Denpasar peserta webinar gelaran Dinas Komunikasi Informatika dan Statistik Kota Denpasar. Webinar menghadirkan narasumber dari PT Benlaris Media Dewata dan pemilik Kampung Souvenir.<\/p>\n

Baca Juga : <\/strong><\/em>7 Metode Opening yang Buat Public Speaking Kalian Lebih Yahud<\/b><\/p>\n

Ditambahkannya pemasaran digital menjadi peluang dan harapan baru di tengah pandemi ini, mengingat makin meningkatnya keterhubungan masyarakat dengan internet dan sosial media.<\/p>\n

\u201cKondisi in merupakan peluang yang dapat dimanfaatkan para tokoh usaha untuk meningkatkan penjualannya,\u201d tegas Jaya Negara.<\/p>\n

Hal tersebut karena para tokoh UMKM bisa mendapatkan banyak keuntungan dari pemasaran digital. Antara lain, pemasaran online dapat menjangkau konsumen yang luas, dan memudahkan karena bisa dilakukan lewat smartphone saja serta berbiaya murah karena bisa membuat konten menarik hanya dengan menggunakan peralatan sederhana milik sendiri.<\/p>\n

\u201cPemasaran digital juga lebih efisien karena dapat menjangkau konsumen yang sesuai dengan segmentasi khusus,\u201djelas Jaya Negara lagi.<\/p>\n

Sementara itu Kepala Dinas Komunikasi Informatika dan Statistik (Kominfos) Kota Denpasar I Dewa Made Agung SE M.Si dalam kesempatan terpisah menyatakan bahwa webinar ini dilakukan untuk memberi dukungan kepada para tokoh usaha di Kota Denpasar.<\/p>\n

\u201cHarapannya para tokoh UMKM tetap dapat berusaha dan berjualan dengan menggunakan internet dan media sosial,\u201d jelasnya.<\/p>\n

Dengan tetap kreatif dan inovatif serta jeli memanfaatkan peluang akan dapat membuat para tokoh UMKM tetap produktif di tengah berbagai keterbatasan. Pihaknya berharap UMKM Bali khususnya Denpasar bisa bangkit dengan digitalisasi pemasaran sehingga banyak produk atau layanan yang bisa dijual dan perputaran ekonomi meningkat tanpa harus menunggu wisatawan yang akan datang.<\/p>\n

Baca Juga :\u00a0Solusi Digital Pertanian Menyambut Industri 4.0<\/a><\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Digital Marketing Solusi di Tengah Pandemi Pandemi Covid 19 yang berkepanjangan menyebabkan banyak usaha mikro kecil dan menengah (UMKM) yang terdampak. 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