{"id":1747,"date":"2021-12-01T05:06:14","date_gmt":"2021-12-01T05:06:14","guid":{"rendered":"https:\/\/inovasika.id\/artikel\/?p=1747"},"modified":"2021-12-01T05:35:42","modified_gmt":"2021-12-01T05:35:42","slug":"digital-marketing-pengertian-kelebihan-jenis","status":"publish","type":"post","link":"https:\/\/inovasika.id\/public\/artikel\/digital-marketing-pengertian-kelebihan-jenis\/","title":{"rendered":"Digital Marketing : Pengertian, Kelebihan, Jenis."},"content":{"rendered":"

Digital Marketing: Pengertian, Kelebihan, Jenis.<\/span><\/span><\/h3>\n

 <\/p>\n

Saat menonton YouTube, Anda pasti pernah menemukan iklan yang ditempatkan di tengah-tengah video. <\/span>Begitu pula saat bermain Instagram, Anda tentu pernah bertemu cerita atau feed akun Sponsor di bagian bawah nama akun.<\/span><\/span><\/p>\n

Baik iklan YouTube maupun konten sponsor di Instagram, keduanya adalah bentuk dari pemasaran digital. <\/span>Di dunia bisnis, digital marketing menjadi salah satu sarana terbaik untuk membangun brand awarness hingga meningkatkan penjualan. <\/span><\/span>
\nJika Anda tertarik untuk belajar digital marketing lebih lanjut, ulasan berikut akan membantu Anda.<\/span><\/span><\/p>\n

baca juga:\u00a0 <\/span><\/span>Solusi Membantu Tokoh Usaha Mikro Bertahan di Masa Pandemi.<\/span><\/span><\/a><\/strong><\/em><\/p>\n

Apa Itu Pemasaran Digital? <\/span><\/span>
\nSecara teori, digital marketing adalah usaha seseorang\/perusahaan untuk memasarkan produk melalui media komunikasi digital. <\/span>Adapun media komunikasi digital yang dimaksud di sini antara lain media sosial, website, e-mail, dan video. <\/span><\/span>
\nBerdasarkan tujuan, pemasaran digital dibuat untuk menentukan calon konsumen terhadap produk yang ditawarkan. <\/span>Jika produk baru dirilis, pemasaran digital menjadi sarana terbaik untuk membangun brand awareness di mata masyarakat. <\/span><\/span>
\nKelebihan Pemasaran Digital <\/span><\/span>
\nJika dibandingkan dengan komunikasi pemasaran offline seperti TV, radio, majalah, reklame, dan koran, teknik pemasaran digital memiliki kelebihan seperti:<\/span><\/span><\/p>\n

Mudah Dievaluasi <\/span><\/span>
\nKeuntungan yang pertama adalah teknik pemasaran digital lebih mudah dibandingkan komunikasi pemasaran offline. <\/span>Misalkan saja, Anda memilih membuat kampanye melalui media Instagram.<\/span><\/span><\/p>\n

Jangkauan Lebih Luas <\/span><\/span>
\nSeperti yang kita tahu, hampir seluruh orang di dunia terhubung oleh jaringan internet. <\/span>Inilah alasan mengapa melakukan pemasaran secara online yang dinilai dapat menjangkau calon konsumen lebih luas.<\/span><\/span><\/p>\n

Jenis Digital Marketing <\/span><\/span>
\nBerikut ini beberapa jenis atau channel-channel pemasaran digital yang dapat Anda manfaatkan untuk meningkatkan penjualan.<\/span><\/span><\/p>\n

SEO <\/span><\/span>
\nSearch engine optimization (SEO) bisa menjadi pilihan terbaik jika Anda ingin melakukan branding produk dalam jangka waktu yang lama serta dana terbatas. <\/span>Biasanya teknik ini dilakukan untuk menaikkan peringkat suatu situs web agar bisa muncul di halaman pertama dalam pencarian Google.<\/span><\/span><\/p>\n

SEM <\/span><\/span>
\nBerbeda dengan SEO yang dapat diaplikasikan secara gratis, search engine marketing (SEM) termasuk saluran pemasaran digital berbayar. <\/span>Biasanya pihak yang beriklan akan dikenakan biaya SEM setiap pengunjung melakukan klik atau biasa disebut dengan bayar per klik.\u00a0<\/span><\/span><\/p>\n

baca juga: <\/span><\/span><\/strong><\/em>10 Panduan Tangkal Anak Tergila- gila Gadget Sepanjang Pandemi Covid- 19<\/span><\/a><\/em><\/strong><\/span>\u00a0<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Digital Marketing: Pengertian, Kelebihan, Jenis.   Saat menonton YouTube, Anda pasti pernah menemukan iklan yang ditempatkan di tengah-tengah video. Begitu pula saat bermain Instagram, Anda tentu pernah bertemu cerita atau feed akun Sponsor di bagian bawah nama akun. Baik iklan YouTube maupun konten sponsor di Instagram, keduanya adalah bentuk dari pemasaran digital. Di dunia bisnis, […]<\/p>\n","protected":false},"author":1,"featured_media":1757,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1747","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tak-berkategori"],"yoast_head":"\nDigital Marketing : Pengertian, Kelebihan, Jenis. - Artikel<\/title>\n<meta name=\"description\" content=\"Saat menonton YouTube, Anda pasti pernah menemukan iklan yang ditempatkan di tengah-tengah video. 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