{"id":1777,"date":"2021-12-02T02:34:14","date_gmt":"2021-12-02T02:34:14","guid":{"rendered":"https:\/\/inovasika.id\/artikel\/?p=1777"},"modified":"2021-12-02T02:34:14","modified_gmt":"2021-12-02T02:34:14","slug":"langkah-memulai-digital-marketing-yang-efektif","status":"publish","type":"post","link":"https:\/\/inovasika.id\/public\/artikel\/langkah-memulai-digital-marketing-yang-efektif\/","title":{"rendered":"4 Langkah Memulai Digital Marketing Yang Efektif"},"content":{"rendered":"<h3 id=\"cfa1\" class=\"ct cu cv cw b cx cy cz da db dc dd de df dg dh di dj dk dl dm dn do dp dq dr ds\">4 Langkah Memulai Digital Marketing Yang Efektif<\/h3>\n<p><strong>1. Definisikan dan tentukan profil target pelanggan<\/strong><br \/>\nMulailah mengenali siapa target pelanggan, ketahui umur mereka, pekerjaannya, tempat tinggalnya, kebiasaannya dan karakteristik penting lainnya. Jika mengetahui dengan jelas target pelanggan maka diharapkan channel digital marketing yang dipilih nantinya akan tepat sasaran sehingga hasilnya bisa jauh lebih efektif dan efisien.<\/p>\n<p><strong>2. Tentukan tujuan output<\/strong><br \/>\nDari digital marketing campaign yang akan dieksekusi, penting untuk menentukan tujuan output. Apakah untuk closing sales, mengenalkan brand, menambah pengunjung website, mendapatkan leads baru, mendapatkan email\/kontak, meningkatkan social engagements, meningkatkan social activities (followers, likes, comments), mendapatkan subscribers, mendapatkan pengguna aplikasi baru, dan sebagainya. Sebelum memulai kampanye pemasaran digital, tujuan output dari digital marketing campaign sudah harus didefinisikan dengan jelas dan terperinci. Jangan sampai inkonsisten di tengah jalan karena akan menyebabkan bertambahnya biaya, tenaga dan waktu yang dibutuhkan.<\/p>\n<p>&nbsp;<\/p>\n<p><em><strong>Baca Juga :\u00a0<a href=\"https:\/\/najmainstitute.com\/pengertian-pengembangan-diri-dan-3-manfaat\/\">Pengertian Pengembangan Diri dan 3 Manfaat<\/a><\/strong><\/em><\/p>\n<p>&nbsp;<\/p>\n<p><strong>3. Pilih channel digital marketing yang cocok<\/strong><br \/>\nDengan langkah pertama dan kedua, serta sesuaikan dengan kondisi budget pemasaran yang dimiliki. Ada beberapa contoh channel digital marketing yang bisa digunakan, seperti SEO (Search Engine Optimization), Paid ads (iklan berbayar seperti Google Ads, FB ads), social media marketing, email marketing, video marketing, content marketing, dan lainnya. Kuncinya untuk memulai adalah kenali target pelanggan yang ingin ditargetkan dan sesuaikan dengan budget yang dimiliki. Contoh jika pelanggan adalah kaum millennial berusia 15\u201321 tahun maka bisa menggunakan channel social media baik itu melalui promosi social ads (berbayar) atau promosi akun sosial media tidak berbayar melalui platform sosial seperti facebook, Instagram dan Youtube. Pilihan channel akan menentukan keberhasilan dan efektif tidaknya kampanye pemasaran digital dalam menggaet target pelanggan, jadi tentukan dengan bijaksana.<\/p>\n<p><strong>4. Eksekusi strategi digital marketing<\/strong><br \/>\nTidak ada di dunia ini yang terlahir sempurna, tidak terkecuali dengan kampanye pemasaran digital. Dengan mengeksekusinya secara disiplin serta mengevaluasi kinerja kampanye digital secara berkala, maka akan dapat mencoba berbagai alternatif strategi untuk meningkatkan performa dari digital marketing. Contohnya, jika tujuan dan output dari kampanye digital adalah untuk menghasilkan penjualan, maka evaluasi conversions rate dari kampanye pemasaran digital secara berkala.<\/p>\n<p>&nbsp;<\/p>\n<p><em><strong>Baca Juga : <a href=\"https:\/\/inovasika.id\/artikel\/digital-marketing-pengertian-kelebihan-jenis\/\" rel=\"bookmark\">Digital Marketing : Pengertian, Kelebihan, Jenis.<\/a><\/strong><\/em><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>4 Langkah Memulai Digital Marketing Yang Efektif 1. Definisikan dan tentukan profil target pelanggan Mulailah mengenali siapa target pelanggan, ketahui umur mereka, pekerjaannya, tempat tinggalnya, kebiasaannya dan karakteristik penting lainnya. Jika mengetahui dengan jelas target pelanggan maka diharapkan channel digital marketing yang dipilih nantinya akan tepat sasaran sehingga hasilnya bisa jauh lebih efektif dan efisien. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1779,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1777","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tak-berkategori"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>4 Langkah Memulai Digital Marketing Yang Efektif - Artikel<\/title>\n<meta name=\"description\" content=\"Mulailah mengenali siapa target pelanggan, ketahui umur mereka, pekerjaannya, tempat tinggalnya, kebiasaannya dan karakteristik penting\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inovasika.id\/public\/artikel\/langkah-memulai-digital-marketing-yang-efektif\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 Langkah Memulai Digital Marketing Yang Efektif - 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