{"id":2581,"date":"2022-01-20T04:09:12","date_gmt":"2022-01-20T04:09:12","guid":{"rendered":"https:\/\/inovasika.id\/artikel\/?p=2581"},"modified":"2022-01-20T04:09:12","modified_gmt":"2022-01-20T04:09:12","slug":"digital-marketing-untuk-meningkatkan-penjualan-di-era-internet","status":"publish","type":"post","link":"https:\/\/inovasika.id\/public\/artikel\/digital-marketing-untuk-meningkatkan-penjualan-di-era-internet\/","title":{"rendered":"Digital Marketing untuk Meningkatkan Penjualan di Era Internet"},"content":{"rendered":"

Digital Marketing untuk Meningkatkan Penjualan di Era Internet<\/h3>\n

Digitalisasi tak bisa dihindari lagi, apalagi sejak pandemi Covid segala hal menjadi online. Dengan bantuan teknologi informasi segala peluang akhirnya memiliki banyak saluran komunikasi, tak terbatas pada media konvensional.<\/p>\n

Apalagi dengan perkembangan pengguna internet di Indonesia yang sudah mencapai 202,6 juta di mana 170 juta di antaranya sudah aktif menggunakan media sosial.<\/p>\n

Digital marketing akhirnya semakin gencar lewat media digital termasuk media sosial yang lebih spesifik target marketnya.<\/p>\n

Tujuan utama dari digital marketing membangun kepercayaan yang mengubah persepsi orang untuk menjadi prospek dari sebuah produk atau layanan jasa,<\/p>\n

” katanya saat webinar Literasi Digital wilayah Kabupaten Majalengka, Jawa Barat I, melalui siaran pers yang diterima Industry.co.id.<\/p>\n

Lebih lanjut dia mengungkapkan ada 3 tantangan besar di pemasaran secara tradisional atau offline,<\/p>\n

antara lain jangkauan pasarnya terbatas, biaya marketing relatif tinggi, sulit diukur efektifitasnya dan respons dari target marketnya.<\/p>\n

Sementara jika melakukan pemasaran secara online, jangkauan pasar cenderung bisa ditargetkan sesuai budget,<\/p>\n

investasi marketing relatif<\/h4>\n

investasi marketing relatif rendah dan hasil pemasaran dapat terukur. Selain itu media marketing bisa dijadikan aset digital untuk kegiatan pemasaran lainnya.<\/p>\n

Dia pun membeberkan aktivitas yang bisa mendatangkan pembelian di bisnis, yakni melihat prospek dulu yang kemudian juga akan tergantung.<\/p>\n

Semakin banyak jumlah pengunjung maka akan semakin tinggi pula prospek orang yang akan melakukan pembelian hasil dari pemasaran digital.<\/span><\/span><\/p>\n

“Alur tersebut dimulai dari kesadaran merek terlebih dahulu akan produk yang bisa menjadi solusi, <\/span><\/span><\/p>\n

selanjutnya calon pelanggan mulai mengetahui manfaat produk dan kesadaran bahwa produk akan mengatasi masalah hingga terjadilah transaksi pembelian produk atau layanan.<\/span><\/span><\/p>\n

Mendatangkan pengunjung lebih banyak lagi tentunya kini dilakukan melalui usaha digital marketing lewat media sosial seperti Instagram, Twitter, YouTube, maupun TikTok,” pungkasnya.<\/span><\/span><\/p>\n

Webinar Literasi Digital untuk wilayah Kabupaten Majalengka,<\/span><\/span>\u00a0<\/span><\/span><\/p>\n

Jawa Barat I merupakan bagian dari Gerakan Nasional Literasi Digital 2021 yang diselenggarakan oleh Kementerian Komunikasi dan Informatika bekerja sama dengan Siberkreasi.<\/span><\/span><\/p>\n

Di webinar kali ini hadir pula narasumber lainnya yaitu Pipit Djatma, <\/span><\/span><\/p>\n

Fundraiser Consultant & Psychososial Actvist IBU Foundation, Fiona Damanik, seorang Konseler, Nandya Satyaguna, seorang Medical Doctor, dan Psikolog dan Riri Damayanti, seorang Digital Creator & Yoga Enthusiast.<\/span><\/span><\/p>\n

baca juga: <\/span><\/span>5 Kemampuan Dasar untuk Pemasaran Digital<\/span><\/span><\/a><\/strong><\/em><\/p>\n

baca juga: <\/span><\/span><\/strong><\/em>Mengintip Peran Pengembangan SDM<\/span><\/span><\/a><\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Digital Marketing untuk Meningkatkan Penjualan di Era Internet Digitalisasi tak bisa dihindari lagi, apalagi sejak pandemi Covid segala hal menjadi online. Dengan bantuan teknologi informasi segala peluang akhirnya memiliki banyak saluran komunikasi, tak terbatas pada media konvensional. Apalagi dengan perkembangan pengguna internet di Indonesia yang sudah mencapai 202,6 juta di mana 170 juta di antaranya […]<\/p>\n","protected":false},"author":1,"featured_media":2582,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2581","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tak-berkategori"],"yoast_head":"\nDigital Marketing untuk Meningkatkan Penjualan di Era Internet - Artikel<\/title>\n<meta name=\"description\" content=\"Digitalisasi tak bisa dihindari lagi, apalagi sejak pandemi Covid segala hal menjadi online. 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