{"id":3277,"date":"2022-02-15T03:19:17","date_gmt":"2022-02-15T03:19:17","guid":{"rendered":"https:\/\/inovasika.id\/artikel\/?p=3277"},"modified":"2022-02-15T03:19:17","modified_gmt":"2022-02-15T03:19:17","slug":"konsep-digital-marketing-dan-contoh-transformasi-marketing","status":"publish","type":"post","link":"https:\/\/inovasika.id\/public\/artikel\/konsep-digital-marketing-dan-contoh-transformasi-marketing\/","title":{"rendered":"Konsep Digital Marketing dan Contoh Transformasi Marketing"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_87 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/inovasika.id\/public\/artikel\/konsep-digital-marketing-dan-contoh-transformasi-marketing\/#Konsep_Digital_Marketing_dan_Contoh_Transformasi_Marketing_yang_Sukses\" >Konsep Digital Marketing dan Contoh Transformasi Marketing yang Sukses<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/inovasika.id\/public\/artikel\/konsep-digital-marketing-dan-contoh-transformasi-marketing\/#konsep_digital_marketing\" >konsep digital marketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/inovasika.id\/public\/artikel\/konsep-digital-marketing-dan-contoh-transformasi-marketing\/#Konsep_Digital_Marketing\" >Konsep Digital Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/inovasika.id\/public\/artikel\/konsep-digital-marketing-dan-contoh-transformasi-marketing\/#Contoh_Digital_Marketing_yang_Sukses\" >Contoh Digital Marketing yang Sukses<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/inovasika.id\/public\/artikel\/konsep-digital-marketing-dan-contoh-transformasi-marketing\/#1_Netflix\" >1. Netflix<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/inovasika.id\/public\/artikel\/konsep-digital-marketing-dan-contoh-transformasi-marketing\/#2_Jenius_BTPN\" >2. Jenius BTPN<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/inovasika.id\/public\/artikel\/konsep-digital-marketing-dan-contoh-transformasi-marketing\/#3_Gojek\" >3. Gojek<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/inovasika.id\/public\/artikel\/konsep-digital-marketing-dan-contoh-transformasi-marketing\/#4_Tokopedia\" >4. Tokopedia<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/inovasika.id\/public\/artikel\/konsep-digital-marketing-dan-contoh-transformasi-marketing\/#Konsep_Digital_Marketing_Sangatlah_Mudah_Dipahami\" >Konsep Digital Marketing Sangatlah Mudah Dipahami<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Konsep_Digital_Marketing_dan_Contoh_Transformasi_Marketing_yang_Sukses\"><\/span>Konsep Digital Marketing dan Contoh Transformasi Marketing yang Sukses<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Trend digital marketing saat ini mulailah dikenal oleh banyak orang, terutama bagi pelaku suatu pembisnis. Trend digital Kemudahan dan salah satu efektivitasnya menjadi salah satu alasan mengapa strategi pemasaran ini sangatlah dipilih oleh pembisnis. Sebenarnya, apa sih pengertian dan<\/p>\n<h4><span class=\"ez-toc-section\" id=\"konsep_digital_marketing\"><\/span>konsep digital marketing?<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Nah kali ini kita akan membahas semua materi digital marketing, mulai dari pengertian, fungsi, dan juga contoh hingga konsepnya. Langsung aja yuk kita lihat penjelasan di bawah sebagai berikut ini!<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Konsep_Digital_Marketing\"><\/span><strong>Konsep Digital Marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Digital marketing adalah salah satu aktivitas promosi yang menggunakan suatu platform atau media digital,<\/p>\n<p>entah itu dari promosi produk maupun jasa semuanya dapat dilakukan di suatu platform itu,<\/p>\n<p>Karena mampu menjangkau audiens yang lebih banyak tak heran jika pemilik bisnis gencar melakukan promosi di semua platform digital marketing.<\/p>\n<p>Tujuannya adalah untuk meningkatkan branding, brand awareness, dan juga yang paling utama adalah meningkatkan suatu penjualan.<\/p>\n<p>Jadi, bisa diartikan bahwa konsep digital marketing adalah suatu cara untuk menarik calon konsumen agar membeli produk secepat mungkin.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Contoh_Digital_Marketing_yang_Sukses\"><\/span><strong>Contoh Digital Marketing yang Sukses<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Setelah mengetahui konsep digital marketing, berikut ini adalah beberapa contoh perusahaan yang berhasil dalam melakukan strategi digital marketing, yaitu:<\/p>\n<h4><span class=\"ez-toc-section\" id=\"1_Netflix\"><\/span><strong>1. Netflix<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Siapa sih yang nggak tahu tentang Netflix? Aplikasi ini terkenal dengan layanan streaming film on-demandnya.<\/p>\n<p>Apakah Anda juga salah satu pengguna Netflix? Seperti yang kita ketahui, Netflix menawarkan suatu layanan entertainment selangkah lebih maju dengan cara menghadirkannya melalui internet,<\/p>\n<p>sehingga mudah diakses, kapanpun, dan dimanapun juga.Hanya berbekal internet, budget,serta biaya bulanan saja,<\/p>\n<p>kita sudah bisa menikmati suatu tayangan film dan serial dari berbagai jenis kategori dari seluruh dunia.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"2_Jenius_BTPN\"><\/span><strong>2. Jenius BTPN<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Brand Jenius milik BTPN berhasil mendefinisikan ulang mengenai tentang perbankan kepada masyarakat luas.<\/p>\n<p>Jenius ini disebut juga menjadi salah satu perusahaan banking pertama yang memanfaatkan digital marketing,<\/p>\n<p>Brand ini menghadirkan suatu inovasi baru dengan layanan buka akun secara online hanya dengan satu aplikasi saja.<\/p>\n<p>Dari adanya layanan tersebut, banyak masyarakat yang merasa terbantu karena mereka tak perlu repot-repot lagi bertatap muka dengan birokrasi perbankan.<\/p>\n<p>&nbsp;<\/p>\n<p><strong><em>baca juga: <a href=\"https:\/\/inovasika.id\/artikel\/3-solusi-digital-marketing-dan-digital-advertising-di-masa-depan-2\/\" rel=\"bookmark\">3 Solusi Digital Marketing dan Digital Advertising di Masa Depan<\/a><\/em><\/strong><\/p>\n<p>&nbsp;<\/p>\n<h4><span class=\"ez-toc-section\" id=\"3_Gojek\"><\/span><strong>3. Gojek<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Contoh dari digital marketing selanjutnya yaitu adalah Gojek. Siapa sih yang nggak tahu Gojek?<\/p>\n<p>Kalian semuanya pasti sudah tahu dong, layanan ojek online yang menggunakan proses pemesanan via aplikasi ini sangat mudah bagi semua orang-orang.<\/p>\n<p>Bagaimana tidak? Pengguna ojek online hanya perlu memesan lewat aplikasi, tak perlu mencari di jalanan.<\/p>\n<p>Karena konsep digital marketing yang apik, Gojek menjadi salah satu perusahaan Decacor pertama di Indonesia dengan valuasi lebih dari 142 triliun rupiah pada tahun 2019.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"4_Tokopedia\"><\/span><strong>4. Tokopedia<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Jika ingin memasarkan suatu barang secara online, tak perlu bingung, karena saat ini sudah banyak marketplace yang memberikan fitur lengkap untuk mendukung suatu kegiatan jual beli secara online.<\/p>\n<p>Salah satu contohnya yaitu Tokopedia. Dengan sistem C2C marketplace, Tokopedia memberikan peluang agar pemilik usaha bisa menjual suatu<\/p>\n<p>barangnya secara online, Contoh digital marketing yang sukses tersebut diatas bisa kamu contoh.<\/p>\n<p>Ambil contoh konsep digital marketing nya saja, jangan langsung skala besar, digital marketing adalah suatu pijakan saja, jika ingin sukses kamu juga harus berusaha semaksimal mungkin.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Konsep_Digital_Marketing_Sangatlah_Mudah_Dipahami\"><\/span><strong>Konsep Digital Marketing Sangatlah Mudah Dipahami<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Nah guys, itulah pembahasan tentang pengertian, contoh serta konsep digital marketing.<\/p>\n<p>Dengan perubahan teknologi yang semakin canggih, maka semua kegiatan pasti akan dipermudah juga.<\/p>\n<p><strong><em>baca juga: <a href=\"https:\/\/najmainstitute.com\/memilih-lembaga-sertifikasi-pelatihan-manajemen-sdm\/\">Memilih Lembaga Sertifikasi Pelatihan Manajemen SDM<\/a><\/em><\/strong><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Konsep Digital Marketing dan Contoh Transformasi Marketing yang Sukses Trend digital marketing saat ini mulailah dikenal oleh banyak orang, terutama bagi pelaku suatu pembisnis. Trend digital Kemudahan dan salah satu efektivitasnya menjadi salah satu alasan mengapa strategi pemasaran ini sangatlah dipilih oleh pembisnis. Sebenarnya, apa sih pengertian dan konsep digital marketing? Nah kali ini kita [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3278,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3277","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tak-berkategori"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Konsep Digital Marketing dan Contoh Transformasi Marketing - Artikel<\/title>\n<meta name=\"description\" content=\"Trend digital marketing saat ini mulailah dikenal oleh banyak orang, terutama bagi pelaku suatu pembisnis. 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