{"id":3287,"date":"2022-02-15T03:33:36","date_gmt":"2022-02-15T03:33:36","guid":{"rendered":"https:\/\/inovasika.id\/artikel\/?p=3287"},"modified":"2022-02-15T03:33:36","modified_gmt":"2022-02-15T03:33:36","slug":"tingkatkan-bisnis-anda-dengan-7-tools-digital-marketing-ini-2","status":"publish","type":"post","link":"https:\/\/inovasika.id\/public\/artikel\/tingkatkan-bisnis-anda-dengan-7-tools-digital-marketing-ini-2\/","title":{"rendered":"Tingkatkan Bisnis Anda Dengan 7 Tools Digital Marketing Ini"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_87 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/inovasika.id\/public\/artikel\/tingkatkan-bisnis-anda-dengan-7-tools-digital-marketing-ini-2\/#Tingkatkan_Bisnis_Anda_Dengan_7_Tools_Digital_Marketing_Ini\" >Tingkatkan Bisnis Anda Dengan 7 Tools Digital Marketing Ini<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/inovasika.id\/public\/artikel\/tingkatkan-bisnis-anda-dengan-7-tools-digital-marketing-ini-2\/#1_Marketing_Platform\" >1. Marketing Platform<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/inovasika.id\/public\/artikel\/tingkatkan-bisnis-anda-dengan-7-tools-digital-marketing-ini-2\/#2_Website_Analytic\" >2. Website Analytic<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/inovasika.id\/public\/artikel\/tingkatkan-bisnis-anda-dengan-7-tools-digital-marketing-ini-2\/#3_Social_Media_Management\" >3. Social Media Management<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/inovasika.id\/public\/artikel\/tingkatkan-bisnis-anda-dengan-7-tools-digital-marketing-ini-2\/#4_SEO_Tools\" >4. SEO Tools<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/inovasika.id\/public\/artikel\/tingkatkan-bisnis-anda-dengan-7-tools-digital-marketing-ini-2\/#5_Email_Marketing\" >5. Email Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/inovasika.id\/public\/artikel\/tingkatkan-bisnis-anda-dengan-7-tools-digital-marketing-ini-2\/#6_Chatbots\" >6. Chatbots<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/inovasika.id\/public\/artikel\/tingkatkan-bisnis-anda-dengan-7-tools-digital-marketing-ini-2\/#7_Creative_Online_Tools\" >7. Creative Online Tools<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Tingkatkan_Bisnis_Anda_Dengan_7_Tools_Digital_Marketing_Ini\"><\/span>Tingkatkan Bisnis Anda Dengan 7 Tools Digital Marketing Ini<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Ketika hampir seluruh aspek kehidupan masyarakat ini pindah ke platform digital, mau tidak mau kalangan pebisnis pasti akan perlu mengoptimalkan peran digital kedalam hampir seluruh proses usaha.<\/p>\n<p>Pebisnis ini pasti, mulai dari skala UKM hingga konglomerasi global, dan pasti beramai-ramai memperkuat Digital Marketing.<\/p>\n<p>Anda harus terus mengupgrade pengetahuan digital marketing agar mampu bersaing dengan cara yang melesat dalam dunia bisnis online.<\/p>\n<p>Dan Anda juga harus mulai mengetahui bagaimana cara menarik pelanggan ke halaman marketplace, membangun kampanye iklan Facebook, hingga mengoptimalkan analisis bisnis melalui data yang terkoneksi.<\/p>\n<p>Tak ketinggalan, Anda juga pasti membutuhkan konektivitas yang andal dan stabil agar seluruh proses anda berjalan dengan lancar.<\/p>\n<p>Untuk segera membantu digital marketing Anda, berikut ini tools-tools yang harus pasti Anda kuasai.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"1_Marketing_Platform\"><\/span><strong>1. Marketing Platform<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Yang pertama harus Anda kuasai adalah marketing platform. Marketing platform mengacu pada pemasaran yang memanfaatkan media online dan internet yang umum berpusat pada mesin pencarian, media sosial, aplikasi, email, dan situs web.<\/p>\n<p>Marketing platform sangat berguna melihat tingginya pengguna internet saat ini.<\/p>\n<p>Melalui marketing platform Anda dapat menjangkau pelanggan dari jarak yang telah ditentukan.<\/p>\n<p>Adapun marketing platform yang perlu Anda kuasai seperti Google Ads, Facebook Ads dan Instagram Ads.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"2_Website_Analytic\"><\/span><strong>2. Website Analytic<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Setelah menjangkau banyak pelanggan, tidak afdol jika Anda tidak mengetahui apa aktivitas dan keinginan mereka saat mengunjungi website Anda.<\/p>\n<p>Pada tahun 2021, data digadang akan menjadi panduan para pebisnis. Website Analytic menjadi bagian yang tepat untuk Anda mengukur,<\/p>\n<p>menganalisis, dan mengelola kinerja strategi marketing untuk mengukur kesuksesan dan mengoptimalkan return of investment (ROI).<\/p>\n<h4><span class=\"ez-toc-section\" id=\"3_Social_Media_Management\"><\/span><strong>3. Social Media Management<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Meningkatkan brand awareness itu penting, namun Anda tidak bisa standby 24\/7 untuk online dan mengupdate konten bukan?<\/p>\n<p>Disini social media management digunakan untuk menjadikan akun media sosial Anda tetap pada jalurnya.<\/p>\n<p>Konten-konten yang sudah dibuat akan otomatis terupdate sesuai dengan apa yang Anda perintahkan jika Anda menguasai tools-tools social media management seperti Hootsuite, Sprout Social, dan Buffer.<\/p>\n<p>&nbsp;<\/p>\n<p><strong><em>baca juga: <a href=\"https:\/\/inovasika.id\/artikel\/10-cara-membangun-strategi-digital-marketing-yang-efektif-2\/\" rel=\"bookmark\">10 Cara Membangun Strategi Digital Marketing yang <\/a><\/em><\/strong><strong><em><a href=\"https:\/\/inovasika.id\/artikel\/10-cara-membangun-strategi-digital-marketing-yang-efektif-2\/\" rel=\"bookmark\">Efektif<\/a><\/em><\/strong><\/p>\n<p>&nbsp;<\/p>\n<h4><span class=\"ez-toc-section\" id=\"4_SEO_Tools\"><\/span><strong>4. SEO Tools<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Pengetahuan SEO memberikan kekuatan untuk semua keterampilan digital marketing yang Anda pelajari.<\/p>\n<p>SEO adalah singkatan dari \u201csearch engine optimization\u201d atau pengoptimalan mesin telusur.<\/p>\n<p>Aktivitas SEO tidak hanya handal dalam mengetahui tren media online, namun juga dapat mengetahui apa yang diinginkan pada konten.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"5_Email_Marketing\"><\/span><strong>5. Email Marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Pemasaran email atau email marketing adalah salah satu platform pemasaran digital online paling sukses.<\/p>\n<p>Mengirimi mereka pesan atau penawaran yang disesuaikan berdasarkan riwayat belanja atau keterlibatan merek membuat Anda lebih dekat dengan pelanggan.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"6_Chatbots\"><\/span><strong>6. Chatbots<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Walau pembeli adalah ratu, namun Anda tidak bisa terus standby membalas chat mereka bukan?<\/p>\n<p>Menggunakan teknologi AI, Chatbots bekerja membantu Anda dalam memberikan layanan 24 jam kepada pelanggan, melalui jawaban instan.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"7_Creative_Online_Tools\"><\/span><strong>7. Creative Online Tools<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Konten adalah cara yang hebat untuk menyebarkan merek dan menarik minat calon pelanggan.<\/p>\n<p>Semakin banyak konten produk mu hadir di timeline pengguna media sosial, semakin dikenal juga bisnis yang Anda pasarkan.<\/p>\n<p><strong><em>baca juga: <a href=\"https:\/\/najmainstitute.com\/peran-manajemen-sdm-dalam-suatu-organisasi\/\">Peran manajemen SDM Dalam Suatu Organisasi<\/a><\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tingkatkan Bisnis Anda Dengan 7 Tools Digital Marketing Ini Ketika hampir seluruh aspek kehidupan masyarakat ini pindah ke platform digital, mau tidak mau kalangan pebisnis pasti akan perlu mengoptimalkan peran digital kedalam hampir seluruh proses usaha. Pebisnis ini pasti, mulai dari skala UKM hingga konglomerasi global, dan pasti beramai-ramai memperkuat Digital Marketing. Anda harus terus [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3288,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3287","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tak-berkategori"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tingkatkan Bisnis Anda Dengan 7 Tools Digital Marketing Ini - Artikel<\/title>\n<meta name=\"description\" content=\"Ketika hampir seluruh aspek kehidupan masyarakat ini pindah ke platform digital, mau tidak mau kalangan pebisnis pasti akan perlu\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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