{"id":3302,"date":"2022-02-15T07:10:22","date_gmt":"2022-02-15T07:10:22","guid":{"rendered":"https:\/\/inovasika.id\/artikel\/?p=3302"},"modified":"2022-02-15T07:10:22","modified_gmt":"2022-02-15T07:10:22","slug":"7-trik-digital-marketing-pakai-untuk-sukseskan-strategimu-2","status":"publish","type":"post","link":"https:\/\/inovasika.id\/public\/artikel\/7-trik-digital-marketing-pakai-untuk-sukseskan-strategimu-2\/","title":{"rendered":"7 Trik Digital Marketing, Pakai untuk Sukseskan Strategimu"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_87 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/inovasika.id\/public\/artikel\/7-trik-digital-marketing-pakai-untuk-sukseskan-strategimu-2\/#7_Trik_Digital_Marketing_Pakai_untuk_Sukseskan_Strategimu\" >7 Trik Digital Marketing, Pakai untuk Sukseskan Strategimu<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/inovasika.id\/public\/artikel\/7-trik-digital-marketing-pakai-untuk-sukseskan-strategimu-2\/#1_Kenali_audiensmu\" >1. Kenali audiensmu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/inovasika.id\/public\/artikel\/7-trik-digital-marketing-pakai-untuk-sukseskan-strategimu-2\/#2_Coba_hal-hal_baru\" >2. Coba hal-hal baru<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/inovasika.id\/public\/artikel\/7-trik-digital-marketing-pakai-untuk-sukseskan-strategimu-2\/#3_Tulis_konten_dan_perkuat_dengan_SEO\" >3. Tulis konten dan perkuat dengan SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/inovasika.id\/public\/artikel\/7-trik-digital-marketing-pakai-untuk-sukseskan-strategimu-2\/#4_Hadirlah_di_media_sosial_yang_tepat\" >4. Hadirlah di media sosial yang tepat<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/inovasika.id\/public\/artikel\/7-trik-digital-marketing-pakai-untuk-sukseskan-strategimu-2\/#5_Integrasikan_semua_channel\" >5. Integrasikan semua channel<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/inovasika.id\/public\/artikel\/7-trik-digital-marketing-pakai-untuk-sukseskan-strategimu-2\/#6_Sesuaikan_konten_dengan_buyers_journey\" >6. Sesuaikan konten dengan buyer\u2019s journey<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/inovasika.id\/public\/artikel\/7-trik-digital-marketing-pakai-untuk-sukseskan-strategimu-2\/#7_Lakukan_riset_kompetitor\" >7. Lakukan riset kompetitor<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"7_Trik_Digital_Marketing_Pakai_untuk_Sukseskan_Strategimu\"><\/span>7 Trik Digital Marketing, Pakai untuk Sukseskan Strategimu<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>&nbsp;<\/p>\n<p>Di masa kini, pemasaran digital sudah banyak digunakan perusahaan. Nah, agar tak sekadar ikut-ikutan, kamu wajib tahu beragam tips digital marketing.<\/p>\n<p>Inovasika sudah merangkum trik-trik pemasaran digital itu di sini. Kamu tinggal menyimak dan melakukan yang cocok untuk brand-mu.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"1_Kenali_audiensmu\"><\/span><strong>1. Kenali audiensmu<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Saat melakukan digital marketing, ada banyak konten yang dibuat. Tempat distribusinya juga beragam, mulai dari blog sampai media sosial.<\/p>\n<p>Selain konten, kamu juga akan membuat iklan digital. Nah, sebelum membuat semua itu, ketahui dulu audiensmu.<\/p>\n<p>Di manakah mereka tinggal, pedesaan atau perkotaan? Berapa usia mereka?<\/p>\n<p>Apa jenis kelamin mereka? Seperti dituliskan Blue Fountain Media, kamu harus menyesuaikan konten dengan data-data di atas.<\/p>\n<p>Trik ini akan membuat pemasaran digitalmu lebih efisien dan tepat sasaran. Misalnya, kamu kerja di perusahaan penjual popok bayi.<\/p>\n<p>Tentu kurang pas kalau ada iklan Instagram-mu yang ditujukan ke remaja berusia 18 tahun yang belum menikah.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"2_Coba_hal-hal_baru\"><\/span><strong>2. Coba hal-hal baru<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Tips digital marketing selanjutnya berkaitan dengan eksperimen. Misalnya, kamu sedang menjalankan strategi X.<\/p>\n<p>Sayangnya, hasil strategi tersebut kurang maksimal. Lalu, harus bagaimana? Mengutip HubSpot, ini justru kesempatan untuk mencoba hal yang baru.<\/p>\n<p>Masih butuh cari inspirasi untuk rancang strategi baru? Yuk, ikuti Glints ExpertClass!<\/p>\n<p>Di kelas online ini, kamu akan mendapat segudang materi seputar pemasaran.<\/p>\n<p>Strategi digital marketing adalah salah satunya. Pematerinya juga bukan sembarang orang. Mereka adalah praktisi andal dengan tahunan pengalaman.<\/p>\n<p><strong><em>baca juga: <a href=\"https:\/\/inovasika.id\/artikel\/tingkatkan-bisnis-anda-dengan-7-tools-digital-marketing-ini-2\/\" rel=\"bookmark\">Tingkatkan Bisnis Anda Dengan 7 Tools Digital Marketing Ini<\/a><\/em><\/strong><\/p>\n<p>&nbsp;<\/p>\n<h4><span class=\"ez-toc-section\" id=\"3_Tulis_konten_dan_perkuat_dengan_SEO\"><\/span><strong>3. Tulis konten dan perkuat dengan SEO<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Blog perusahaan banyak dipakai untuk menulis berita internal, seperti:<\/p>\n<p><strong>1.peluncuran produk baru<\/strong><br \/>\n<strong>2.penerimaan dana investor<\/strong><br \/>\n<strong>3.dan lain-lain<\/strong><\/p>\n<p>Langkah ini memang tak salah. Konten-konten di atas justru bisa jadi wadah publikasi perusahaan.<\/p>\n<p>Akan tetapi, sebagai tips digital marketing, coba perkaya blog perusahaan dengan konten lainnya.<\/p>\n<p>Sebagai ide, tulis saja topik-topik yang berkaitan dengan produkmu. Misalnya,<\/p>\n<p>kamu kerja di e\u2013commerce kecantikan. Buat konten soal tips memilih pelembap, perawatan rambut, dan lain-lain.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"4_Hadirlah_di_media_sosial_yang_tepat\"><\/span><strong>4. Hadirlah di media sosial yang tepat<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Selanjutnya, cobalah aktif di media sosial. Platform ini bisa memperkuat digital presence-mu.<\/p>\n<p>Namun, ada banyak sekali media sosial di internet. Sebagai tips digital marketing, jangan pakai semuanya, ya.<\/p>\n<p>Pilih saja platform yang banyak dipakai audiensmu. Setelah itu, buat konten menarik agar mereka makin tertarik.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"5_Integrasikan_semua_channel\"><\/span><strong>5. Integrasikan semua channel<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Di poin sebelumnya, Glints sudah sempat menyinggung berbagai channel pemasaran seperti:<\/p>\n<p><strong>1.blog<\/strong><br \/>\n<strong>2.media sosial<\/strong><br \/>\n<strong>3.iklan<\/strong><\/p>\n<p>Meski tak mudah, coba integrasikan channel\u2013channel yang kamu pakai. Untuk menjelaskan fungsi trik pemasaran digital ini,<\/p>\n<p>Glints akan memberikan contoh. Misalnya, tim media sosial sedang melakukan campaign A.<\/p>\n<p>Sayangnya, campaign ini tak \u201cdiumumkan\u201d lewat blog atau iklan digital.<\/p>\n<p>Secara otomatis, informasinya tak tersebar luas. Audiens juga jarang menemukannya.<\/p>\n<p>Padahal, kata kata Marketing Insider Group, frekuensi pesan sangat memengaruhi proses konversi audiens menjadi pengguna.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"6_Sesuaikan_konten_dengan_buyers_journey\"><\/span><strong>6. Sesuaikan konten dengan buyer\u2019s journey<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Selanjutnya, coba sesuaikan konten dengan buyer\u2019s journey. Tips digital marketing ini dituliskan oleh Website Builder Expert.<\/p>\n<p>Kata HubSpot, buyer\u2019s journey punya 3 tahap:<\/p>\n<p><strong>1.Awareness:<\/strong> saat calon pembeli tahu bahwa ia punya masalah.<br \/>\n<strong>2.Consideration:<\/strong> saat calon pembeli mempertimbangkan alternatif solusi masalah.<br \/>\n<strong>3.Decision:<\/strong> saat calon pembeli mengevaluasi dan memutuskan solusi masalah.<\/p>\n<p>Misalnya, audiens ada di tahap awareness. Berikan saja pilihan solusi masalah mereka, lalu bawa audiensmu perlahan menuju proses conversion.<\/p>\n<p>Ini berbeda dengan audiens di tahap consideration dan decision yang lebih cocok dengan pendekatan hard selling.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"7_Lakukan_riset_kompetitor\"><\/span><strong>7. Lakukan riset kompetitor<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Trik pemasaran digital terakhir berkaitan dengan kompetitor. Coba perhatikan strategi-strategi digital marketing yang mereka pakai. Untuk mengetahui ini, kamu bisa memanfaatkan Google.<\/p>\n<p>Misalnya, kamu kerja di perusahaan konsultan pemasaran. Coba ketik \u201ckonsultan pemasaran\u201d atau \u201ckonsultan marketing\u201d di mesin pencari.<\/p>\n<p>Kamu akan menemukan iklan, konten blog, bahkan akun media sosial kompetitor.<\/p>\n<p>Coba lihat apa yang mereka lakukan dan tawarkan. Kalau strategi mereka punya kekurangan, lakukan yang lebih baik. Ini tentu bisa membuatmu unggul.<\/p>\n<p><strong><em>baca juga: <a href=\"https:\/\/najmainstitute.com\/inilah-tren-sdm-yang-menginspirasi-untuk-tahun-2020\/\">Inilah Tren SDM Yang Menginspirasi Untuk Tahun 2020<\/a><\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>7 Trik Digital Marketing, Pakai untuk Sukseskan Strategimu &nbsp; Di masa kini, pemasaran digital sudah banyak digunakan perusahaan. Nah, agar tak sekadar ikut-ikutan, kamu wajib tahu beragam tips digital marketing. Inovasika sudah merangkum trik-trik pemasaran digital itu di sini. Kamu tinggal menyimak dan melakukan yang cocok untuk brand-mu. 1. Kenali audiensmu Saat melakukan digital marketing, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3303,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3302","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tak-berkategori"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>7 Trik Digital Marketing, Pakai untuk Sukseskan Strategimu - Artikel<\/title>\n<meta name=\"description\" content=\"Di masa kini, pemasaran digital sudah banyak digunakan perusahaan. 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