{"id":3466,"date":"2022-02-21T03:19:38","date_gmt":"2022-02-21T03:19:38","guid":{"rendered":"https:\/\/inovasika.id\/artikel\/?p=3466"},"modified":"2022-02-21T03:19:38","modified_gmt":"2022-02-21T03:19:38","slug":"8-elemen-inti-yang-ada-di-dalam-digital-marketing-2","status":"publish","type":"post","link":"https:\/\/inovasika.id\/public\/artikel\/8-elemen-inti-yang-ada-di-dalam-digital-marketing-2\/","title":{"rendered":"8 Elemen Inti Yang Ada Di Dalam Digital Marketing"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_87 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/inovasika.id\/public\/artikel\/8-elemen-inti-yang-ada-di-dalam-digital-marketing-2\/#8_Elemen_Inti_Yang_Ada_Di_Dalam_Digital_Marketing\" >8 Elemen Inti Yang Ada Di Dalam Digital Marketing<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/inovasika.id\/public\/artikel\/8-elemen-inti-yang-ada-di-dalam-digital-marketing-2\/#1_Content_Marketing\" >1. Content Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/inovasika.id\/public\/artikel\/8-elemen-inti-yang-ada-di-dalam-digital-marketing-2\/#2_Customer_Value_Journey\" >2. Customer Value Journey<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/inovasika.id\/public\/artikel\/8-elemen-inti-yang-ada-di-dalam-digital-marketing-2\/#3_Digital_Advertising\" >3. Digital Advertising<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/inovasika.id\/public\/artikel\/8-elemen-inti-yang-ada-di-dalam-digital-marketing-2\/#4_Social_Media_Marketing\" >4. Social Media Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/inovasika.id\/public\/artikel\/8-elemen-inti-yang-ada-di-dalam-digital-marketing-2\/#5_Email_Marketing\" >5. Email Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/inovasika.id\/public\/artikel\/8-elemen-inti-yang-ada-di-dalam-digital-marketing-2\/#6_Search_Marketing\" >6. Search Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/inovasika.id\/public\/artikel\/8-elemen-inti-yang-ada-di-dalam-digital-marketing-2\/#7_Website_Analytics\" >7. Website Analytics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/inovasika.id\/public\/artikel\/8-elemen-inti-yang-ada-di-dalam-digital-marketing-2\/#8_Conversion_rate_optimization\" >8. Conversion rate optimization<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"8_Elemen_Inti_Yang_Ada_Di_Dalam_Digital_Marketing\"><\/span>8 Elemen Inti Yang Ada Di Dalam Digital Marketing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Dalam digital marketing ada beberapa elemen inti yang bekerja bersama untuk menciptakan fondasi bagi bisnis yang sukses.<\/p>\n<p>Menarik prospek, membina hubungan, dan membuat penawaran yang mendorong konversi, semua itu adalah alur yang tepat dalam digital marketing.<\/p>\n<p>Apa pentingnya elemen inti Digital Marketing bagi bisnis Anda ?<br \/>\nSaat mulai belajar digital marketing, ada baiknya Anda memahami dari masing \u2013 masing elemen inti dari digital marketing.<\/p>\n<p>Dari semua elemen inti ini, ada baiknya Anda melakukan secara bertahab. Ambil beberapa elemen yang Anda rasa prioritas untuk menemukan dan mempelajari calon konsumen.<\/p>\n<p>Kemudian setelah adanya interaksi yang bagus, Anda bisa melanjutkan dengan melakukan pendekatan menggunakan elemen inti yang lain.<\/p>\n<p>Dan berikut elemen inti yang membentuk digital marketing :<\/p>\n<h4><span class=\"ez-toc-section\" id=\"1_Content_Marketing\"><\/span>1. Content Marketing<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Content Marketing adalah taktik yang harus memberikan informasi berharga pada setiap tahap Customer Value Journey.<\/p>\n<p>Untuk memindahkan prospek Anda melalui Customer Value Journey.<\/p>\n<p>Anda perlu membuat konten yang bernilai dan menuntun meraka melewati tahab : Awareness, Evaluation, and Conversion.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"2_Customer_Value_Journey\"><\/span>2. Customer Value Journey<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Customer Value Journey membuat Anda mengotomatiskan seluruh proses akuisisi pelanggan, sehingga Anda dapat menjual tanpa memaksa atau menakuti konsumen.<\/p>\n<p>Itu terdiri dari 8 tahap \u2013 dari Kesadaran ke Promosi, yang mana bertujuan membangun kepercayaan dan loyalitas dari konsumen.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"3_Digital_Advertising\"><\/span>3. Digital Advertising<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Ini adalah sesuatu yang kita semua kenal: iklan berbayar. Dari iklan spanduk di situs web hingga iklan video di YouTube, Anda melihatnya di mana-mana.<\/p>\n<p>Digital Advertising meliputi iklan promosi dan pesan yang dikirim melalui email, situs web media sosial, iklan online di mesin pencari, iklan spanduk di situs seluler atau situs Web, dan program afiliasi.<\/p>\n<p>&nbsp;<\/p>\n<p><strong><em>baca juga: <a href=\"https:\/\/inovasika.id\/artikel\/fungsi-dan-cara-menetapkan-goal-dalam-digital-marketing-2\/\" rel=\"bookmark\">Fungsi, dan Cara Menetapkan Goal dalam Digital Marketing<\/a><\/em><\/strong><\/p>\n<p>&nbsp;<\/p>\n<h4><span class=\"ez-toc-section\" id=\"4_Social_Media_Marketing\"><\/span>4. Social Media Marketing<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>\u201cGoing social\u201d bukan hanya tentang aktif di Facebook, twitter ataupun Instagram.<\/p>\n<p>Ini tentang hadir di tempat berkumpul audiens Anda. Sehingga Anda dapat terlibat dengan mereka, membangun hubungan, dan membuat penawaran yang akan disukai pengikut Anda.<\/p>\n<p>Anda tidak perlu manjadi sama dengan audiens Anda. Anda hanya perlu menjadi problem solving dari masalah audiens Anda.<\/p>\n<p>Apa yang mereka butuhkan dan apa yang mereka konsumsi.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"5_Email_Marketing\"><\/span>5. Email Marketing<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Jangan percaya rumor. Email Marketing jauh dari kata punah ataupun ditinggalkan di era digital saat ini.<\/p>\n<p>Faktanya, email memiliki salah satu kegiatan pemasaran Return of Invesment (ROI) tertinggi.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"6_Search_Marketing\"><\/span>6. Search Marketing<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Ini adalah strategi jangka panjang. SEO dapat membantu Anda mendapatkan traffic organik gratis dan meningkatkan kepercayaan pengunjung Anda sambil mendukung pemasaran digital Anda yang lain juga.<\/p>\n<p>Untuk menang di SEO dan meningkatkan peringkat Anda, Anda perlu menghasilkan konten berkualitas tinggi dan mengoptimalkan situs web Anda untuk pengguna Anda terlebih dahulu.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"7_Website_Analytics\"><\/span>7. Website Analytics<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Ini adalah alat yang ampuh untuk membantu Anda mengetahui apa yang berfungsi, apa yang tidak, dan apa yang harus dilakukan selanjutnya.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"8_Conversion_rate_optimization\"><\/span>8. Conversion rate optimization<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Proses ini merupakan salah satu langkah yang penting untuk mendorong pertumbuhan bisnis online.<\/p>\n<p>Proses CRO sendiri mencakup pengujian data secara kualitatif dan kuantitatif yang melibatkan beberapa Conversion rate optimization tools.<\/p>\n<p>Jika Anda adalah seorang pemula dan mencoba untuk menerapkan Digital Marketing untuk bisnis dan usaha Anda,<\/p>\n<p>cobalah untuk melaksanakan elemen \u2013 elemen diatas secara bertahab dan selalu optimalkan setiap elemen yang sesuai dengan audiens atau calon konsumen Anda.<\/p>\n<p><strong><em>baca juga: <a href=\"https:\/\/najmainstitute.com\/pengertian-manajemen-sdm-fungsi-tujuan-model\/\">Pengertian Manajemen SDM Fungsi Tujuan Model<\/a><\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>8 Elemen Inti Yang Ada Di Dalam Digital Marketing Dalam digital marketing ada beberapa elemen inti yang bekerja bersama untuk menciptakan fondasi bagi bisnis yang sukses. Menarik prospek, membina hubungan, dan membuat penawaran yang mendorong konversi, semua itu adalah alur yang tepat dalam digital marketing. Apa pentingnya elemen inti Digital Marketing bagi bisnis Anda ? [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3467,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3466","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tak-berkategori"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>8 Elemen Inti Yang Ada Di Dalam Digital Marketing - Artikel<\/title>\n<meta name=\"description\" content=\"Dalam digital marketing ada beberapa elemen inti yang bekerja bersama untuk menciptakan fondasi bagi bisnis yang sukses.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inovasika.id\/public\/artikel\/8-elemen-inti-yang-ada-di-dalam-digital-marketing-2\/\" \/>\n<meta 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