{"id":4459,"date":"2022-04-19T04:14:51","date_gmt":"2022-04-19T04:14:51","guid":{"rendered":"https:\/\/inovasika.id\/artikel\/?p=4459"},"modified":"2022-04-19T04:14:51","modified_gmt":"2022-04-19T04:14:51","slug":"panduan-membaut-brief-saat-kerja-sama-dengan-influencer-instagram","status":"publish","type":"post","link":"https:\/\/inovasika.id\/public\/artikel\/panduan-membaut-brief-saat-kerja-sama-dengan-influencer-instagram\/","title":{"rendered":"Panduan Membaut Brief Saat Kerja Sama Dengan Influencer Instagram"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_87 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/inovasika.id\/public\/artikel\/panduan-membaut-brief-saat-kerja-sama-dengan-influencer-instagram\/#Panduan_Membaut_Brief_Saat_Kerja_Sama_Dengan_Influencer_Instagram\" >Panduan Membaut Brief Saat Kerja Sama Dengan Influencer Instagram<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/inovasika.id\/public\/artikel\/panduan-membaut-brief-saat-kerja-sama-dengan-influencer-instagram\/#Alasan_Pentingnya_Memberi_Brief_yang_Tepat\" >Alasan Pentingnya Memberi Brief yang Tepat<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/inovasika.id\/public\/artikel\/panduan-membaut-brief-saat-kerja-sama-dengan-influencer-instagram\/#Panduan_Membuat_BriefSaat_Kerja_Sama_dengan_Influencer_Instagram\" >Panduan Membuat BriefSaat Kerja Sama dengan Influencer Instagram<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/inovasika.id\/public\/artikel\/panduan-membaut-brief-saat-kerja-sama-dengan-influencer-instagram\/#1Header_atau_Tajuk_Brief\" >1.Header\u00a0atau Tajuk Brief<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/inovasika.id\/public\/artikel\/panduan-membaut-brief-saat-kerja-sama-dengan-influencer-instagram\/#2Detail_Kampanye\" >2.Detail Kampanye<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/inovasika.id\/public\/artikel\/panduan-membaut-brief-saat-kerja-sama-dengan-influencer-instagram\/#3Guideline_Posting\" >3.Guideline Posting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/inovasika.id\/public\/artikel\/panduan-membaut-brief-saat-kerja-sama-dengan-influencer-instagram\/#4Detail_Kontrak_dan_Timeline_Campaign\" >4.Detail Kontrak dan Timeline Campaign<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Panduan_Membaut_Brief_Saat_Kerja_Sama_Dengan_Influencer_Instagram\"><\/span>Panduan Membaut Brief Saat Kerja Sama Dengan Influencer Instagram<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Brief\u00a0atau arahan perlu dibuat sedetail mungkin saat Anda melakukan kerjasama dengan\u00a0influencer\u00a0Instagram. Hal ini terkait dengan kesuksesan digital\u00a0campaign\u00a0yang Anda lakukan. Oleh karena itu,\u00a0inovasika\u00a0akan membagikan panduan membuat\u00a0brief\u00a0saat kerjasama dengan\u00a0influencer\u00a0Instagram.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Alasan_Pentingnya_Memberi_Brief_yang_Tepat\"><\/span>Alasan Pentingnya Memberi Brief yang Tepat<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Memberi arahan atau\u00a0brief\u00a0kepada\u00a0influencer\u00a0bertujuan agar para\u00a0influencer\u00a0memahami dengan baik tujuan diselenggarakannya digital\u00a0campaign, mulai dari pesan apa yang ingin disampaikan, produk apa yang akan dipromosikan dan kenapa perlu dipromosikan, dan sebagainya.<\/p>\n<p>Semakin detail Anda memberi arahan, maka harapan mencapai target yang ditetapkan dari digital\u00a0campaign\u00a0ini akan bisa dicapai dengan mudah.<\/p>\n<p>Berikut ini adalah daftar periksa yang butuh perhatian Anda:<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>Header\u00a0dengan detail merek dan judul kampanye.<\/li>\n<li>Detail\u00a0digital campaign strategy\u00a0yang dilakukan harus pula memuat spesifikasi\u00a0target market\u00a0dan pesan apa yang ingin disampaikan kepada\u00a0target market\u00a0tersebut.<\/li>\n<li>Guidelines postingan\u00a0yang meliputi, jumlah konten yang harus dibuat,\u00a0scope of work\u00a0(SOW), dan tagar (hashtag) apa yang mau digunakan.<\/li>\n<li>Detail kontrak (hak dan kewajiban) serta\u00a0timeline campaign.<\/li>\n<\/ul>\n<p>Untuk lebih jelasnya, mari simak pembahasan penting berikut:<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Panduan_Membuat_BriefSaat_Kerja_Sama_dengan_Influencer_Instagram\"><\/span>Panduan Membuat BriefSaat Kerja Sama dengan Influencer Instagram<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<h4><span class=\"ez-toc-section\" id=\"1Header_atau_Tajuk_Brief\"><\/span>1.Header\u00a0atau Tajuk Brief<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Pada bagian\u00a0header\u00a0atau tajuk\u00a0briefing, Anda perlu membuat panduan selengkap dan sejelas mungkin, meliputi apa dan siapa perusahaan Anda, merek atau\u00a0brand\u00a0yang diusung (dalam hal ini jika yang menjadi penghubung adalah\u00a0digital agency\u00a0maka perlu disebutkan nama\u00a0digital agency\u00a0dan perusahaan yang diwakili).<\/p>\n<p>Kemudian masih di bagian tajuk\u00a0brief,\u00a0perlu pula disebutkan judul digital\u00a0campaign\u00a0yang mau diselenggarakan, tanggal pelaksanaan, jangka waktu kampanye.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>baca <em>juga: <a href=\"https:\/\/inovasika.id\/artikel\/5-hal-yang-perlu-diperhatikan-untuk-pemasaran-melalui-sosial-media-2\/\" rel=\"bookmark\">5 Hal yang Perlu Diperhatikan untuk Pemasaran Melalui Sosial Media<\/a><\/em><\/strong><\/p>\n<p>&nbsp;<\/p>\n<h4><span class=\"ez-toc-section\" id=\"2Detail_Kampanye\"><\/span>2.Detail Kampanye<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Pada detail kampanye, harus lengkap penjelasan mengenai konsep dan tujuan diselenggarakannya\u00a0social media campaign\u00a0di Instagram\u00a0ini beserta detail kampanye secara singkat sehingga para\u00a0influencer\u00a0yang diajak bekerja paham dengan baik, siapa rekan kerjasama mereka.<\/p>\n<p>Anda perlu juga menjabarkan jenis konten seperti apa yang Anda ingin para\u00a0influencer\u00a0tampilkan di Instagram mereka sehingga mereka bisa mewakili merek usaha Anda dengan baik.<\/p>\n<p>Jika masih ada informasi penting lainnya terkait pesan yang ingin disampaikan kepada audiens atau\u00a0followers\u00a0para\u00a0influencer, jelaskan semuanya pada bagian detail kampanye digital ini.<\/p>\n<p>Semakin detail Anda memberi arahan, semakin bisa membantu\u00a0influencer\u00a0bekerja dengan baik dan mewujudkan target yang Anda tetapkan.<\/p>\n<p>&nbsp;<\/p>\n<h4><span class=\"ez-toc-section\" id=\"3Guideline_Posting\"><\/span>3.Guideline Posting<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Guideline\u00a0atau panduan\u00a0posting\u00a0perlu dibuat lengkap sebagai cara untuk mengarahkan\u00a0influencer\u00a0agar bisa membuat konten yang kreatif, namun tetap berdasarkan konten yang bisa mewakili\u00a0brand\u00a0Anda, link target menuju website \/\u00a0postingan\u00a0di akun Instagram perusahaan, jumlah dan waktu posting.<\/p>\n<p>Penting pula menetapkan jumlah impresi dan keterlibatan yang harus mereka dapatkan dari\u00a0followers. Ingatkan dengan baik bahwa sebagai\u00a0influencer,\u00a0mereka memiliki tanggung jawab untuk memenuhi kewajiban atas\u00a0postingan\u00a0bersponsor yang Anda berikan.<\/p>\n<p>Jangan membatasi kreativitas\u00a0influencer\u00a0terlalu berlebihan. Pada dasarnya,\u00a0influencer\u00a0memiliki kelebihan unik dan tahu pasti bagaimana membuat\u00a0postingan\u00a0yang menarik bagi para pengikutnya. Untuk itu, beri mereka kebebasan pula dalam berkreasi.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"4Detail_Kontrak_dan_Timeline_Campaign\"><\/span>4.Detail Kontrak dan Timeline Campaign<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Pada bagian terakhir dari panduan membuat\u00a0brief\u00a0bagi\u00a0influencer\u00a0yang bekerja sama dengan Anda, perlu pula dimasukkan detail kontrak yang menjelaskan mengenai kewajiban dan hak yang akan didapatkan\u00a0influencer.<\/p>\n<p>Sertakan tenggat waktu konfirmasi dan tenggat waktu pengumpulan laporan hasil kerja. Hal paling utama, minta mereka memberi persetujuan atas kontrak yang Anda berikan, baik dalam bentuk tanda tangan dan lain sebagainya.<\/p>\n<p>Semoga panduan membuat\u00a0brief\u00a0saat kerjasama dengan\u00a0influencer\u00a0Instagram bisa mensukseskan\u00a0digital marketing campaign\u00a0dan\u00a0social media marketing\u00a0yang Anda lakukan.<\/p>\n<p><strong>baca <em>juga:<\/em> <a href=\"https:\/\/najmainstitute.com\/cara-test-stifin-untuk-maksimalkan-potensi\/\">Cara <em>Test<\/em> STIFIn Untuk Maksimalkan Potensi<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Panduan Membaut Brief Saat Kerja Sama Dengan Influencer Instagram Brief\u00a0atau arahan perlu dibuat sedetail mungkin saat Anda melakukan kerjasama dengan\u00a0influencer\u00a0Instagram. Hal ini terkait dengan kesuksesan digital\u00a0campaign\u00a0yang Anda lakukan. Oleh karena itu,\u00a0inovasika\u00a0akan membagikan panduan membuat\u00a0brief\u00a0saat kerjasama dengan\u00a0influencer\u00a0Instagram. Alasan Pentingnya Memberi Brief yang Tepat Memberi arahan atau\u00a0brief\u00a0kepada\u00a0influencer\u00a0bertujuan agar para\u00a0influencer\u00a0memahami dengan baik tujuan diselenggarakannya digital\u00a0campaign, mulai dari pesan [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4460,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4459","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tak-berkategori"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Panduan Membaut Brief Saat Kerja Sama Dengan Influencer Instagram - Artikel<\/title>\n<meta name=\"description\" content=\"Brief\u00a0atau arahan perlu dibuat sedetail mungkin saat Anda melakukan kerjasama dengan\u00a0influencer\u00a0Instagram. 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