{"id":4693,"date":"2022-05-14T09:02:55","date_gmt":"2022-05-14T09:02:55","guid":{"rendered":"https:\/\/inovasika.id\/artikel\/?p=4693"},"modified":"2025-06-24T08:41:40","modified_gmt":"2025-06-24T01:41:40","slug":"memahami-tentang-digital-marketing","status":"publish","type":"post","link":"https:\/\/inovasika.id\/public\/artikel\/memahami-tentang-digital-marketing\/","title":{"rendered":"Apa itu Digital marketing?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_87 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/inovasika.id\/public\/artikel\/memahami-tentang-digital-marketing\/#1Search_Engine_Marketing_SEM\" >1.Search Engine Marketing (SEM)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/inovasika.id\/public\/artikel\/memahami-tentang-digital-marketing\/#2Social_Media_Marketing\" >2.Social Media Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/inovasika.id\/public\/artikel\/memahami-tentang-digital-marketing\/#3Email_Marketing\" >3.Email Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/inovasika.id\/public\/artikel\/memahami-tentang-digital-marketing\/#Digital_Advertising\" >Digital Advertising<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/inovasika.id\/public\/artikel\/memahami-tentang-digital-marketing\/#5Content_Marketing\" >5.Content Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/inovasika.id\/public\/artikel\/memahami-tentang-digital-marketing\/#6Customer_Service_Automation\" >6.Customer Service Automation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/inovasika.id\/public\/artikel\/memahami-tentang-digital-marketing\/#7AffiliateDropshipping\" >7.Affiliate\/Dropshipping<\/a><\/li><\/ul><\/nav><\/div>\n<p>Digital marketing adalah strategi untuk mendapatkan konsumen dengan memanfaatkan berbagai perangkat (tools) digital yang berbentuk fisik maupun non-fisik. Dan \u00a0Berdasarkan versi Smart Insights digital marketiing mempunyai kesempatan menjangkau konsumen melalui perangkat,seperti \u00a0platform, media, data, dan\u00a0\u00a0\u00a0\u00a0 \u00a0Hubspot . Menurut Marketo, pengertian digitaal marketing adalah strategi tingkat tinggi berbentuk promosi\/periklanan yang disebarkan melalui mesin pencarian (Google, Bing, Yahoo, dll), website, media sosial, email, dan aplikasi.<\/p>\n<p><a href=\"https:\/\/bisnis.tempo.co\/read\/1561177\/5-jenis-digital-marketing-yang-makin-diminati-untuk-strategi-pemasaran\">https:\/\/bisnis.tempo.co\/read\/1561177\/5-jenis-digital-marketing-yang-makin-diminati-untuk-strategi-pemasaran<\/a><\/p>\n<p>Apa Jenis-jenis Digitall Marketing<\/p>\n<p>Ada beberapa jenis jenis \u00a0digital marketingg yang bisa di terapkan, di antaranya:<\/p>\n<h4><span class=\"ez-toc-section\" id=\"1Search_Engine_Marketing_SEM\"><\/span>1.Search Engine Marketing (SEM)<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Search engine marketiing atau SEM adalah jenis diigital marketing yang fokus pada \u00a0produk melalui mesin pencarian seperti Google, Bing, Yahoo, dan sebagainya. Strategi digital markeeting dilakukan melalui pembuatan website, landing page (website khusus promosi), pemasangan Ads, dan lain lain.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"2Social_Media_Marketing\"><\/span>2.Social Media Marketing<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Jenis berikut dari digitaal marketiing adalah pemasaran media sosial.ada beberapa yang bisa kita terapkan tentang digitall marketing satu ini dengan memanfaatkan berbagai media sosial, seperti Youtube, Tiktok, Instagram, Twitter, Facebook, dan media lain.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"3Email_Marketing\"><\/span>3.Email Marketing<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Jenis digittal markeeting yang ketiga adalah email markketing, yaitu pemasaran melalui surat elektronik (surel). Strategi digital marrketing satu ini paling cocok diterapkan oleh usaha dengan model business-to-business (B2B).<\/p>\n<ol start=\"4\">\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Digital_Advertising\"><\/span>Digital Advertising<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ol>\n<p>Seperti namanya, digital advertising atau digiital ads adalah jenis digital marketing berupa pemasangan iklan di berbagai channel online, mulai dari website sampai media sosial. Beberapa channel digital ads terpopuler misalnya Google Ads, FB\/IG Ads, Youtube Ads, dan Tiktok Ads.<\/p>\n<p><a href=\"https:\/\/inovasika.id\/artikel\/memahami-tenntang-digital-marketing\/\">https:\/\/inovasika.id\/artikel\/memahami-tenntang-digital-marketing\/<\/a><\/p>\n<h4><span class=\"ez-toc-section\" id=\"5Content_Marketing\"><\/span>5.Content Marketing<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Content marketing adalah jenis digital marketing dengan sarana berupa konten, baik yang bentuknya tulisan, audio, gambar, atau video. Proses content marketing biasanya dilakukan \u00a0dengan social media marketing, email marketiing, atau digital ads.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"6Customer_Service_Automation\"><\/span>6.Customer Service Automation<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Jenis keenam dari digital marketing adalah otomasi sistem pelayanan konsumen. Adanya otomasi membuat perusahaan bisa mendapat informasi tentang calon konsumen sejak mereka berinteraksi dengan produk\/perusahaan pertamakali. Setelah itu, informasi tersebut bisa langsung diteruskan ke CS atau tenaga penjualan untuk proses closing (terjadinya penjualan).<\/p>\n<h4><span class=\"ez-toc-section\" id=\"7AffiliateDropshipping\"><\/span>7.Affiliate\/Dropshipping<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Jenis digital marketingg terakhir yang bisa dimanfaatkan adalah program affiliate atau dropshipping. Saat menerapkan strategi digitaal marketing satu ini, Anda bisa mendapat profit dari tengkulak online (dropshipper) seraya membantu mereka mencari keuntungan untuk diri mereka sendiri.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Digital marketing adalah strategi untuk mendapatkan konsumen dengan memanfaatkan berbagai perangkat (tools) digital yang berbentuk fisik maupun non-fisik. Dan \u00a0Berdasarkan versi Smart Insights digital marketiing mempunyai kesempatan menjangkau konsumen melalui perangkat,seperti \u00a0platform, media, data, dan\u00a0\u00a0\u00a0\u00a0 \u00a0Hubspot . Menurut Marketo, pengertian digitaal marketing adalah strategi tingkat tinggi berbentuk promosi\/periklanan yang disebarkan melalui mesin pencarian (Google, Bing, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4693","post","type-post","status-publish","format-standard","hentry","category-tak-berkategori"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Apa itu Digital marketing? - Artikel<\/title>\n<meta name=\"description\" content=\"Digital marketing adalah strategi untuk mendapatkan konsumen dengan memanfaatkan berbagai perangkat (tools) digital yang berbentuk fisik.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inovasika.id\/public\/artikel\/memahami-tentang-digital-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Apa itu Digital marketing? 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