{"id":4726,"date":"2022-05-17T04:21:57","date_gmt":"2022-05-17T04:21:57","guid":{"rendered":"https:\/\/inovasika.id\/artikel\/?p=4726"},"modified":"2025-06-24T08:41:42","modified_gmt":"2025-06-24T01:41:42","slug":"digital-marketing-dan-manfaat-digital-marketing","status":"publish","type":"post","link":"https:\/\/inovasika.id\/public\/artikel\/digital-marketing-dan-manfaat-digital-marketing\/","title":{"rendered":"Digital Marketing Dan Manfaat Digital Marketing"},"content":{"rendered":"<h4><strong>Apa Itu Digital Marketing<\/strong><\/h4>\n<p>Pada era digital seperti sekarang, pemasaran digital atau digital marketing tentu sudah tak asing lagi di telinga Anda. Digital marketing adalah bentuk pemasaran atau promosi yang dilakukan melalui media digital, bisa dengan menggunakan website atau berbagai platform media sosial. Banyaknya pengguna internet dan media sosial di Indonesia membuat pemasaran digital menjadi salah satu teknik pemasaran yang efektif untuk diterapkan.<\/p>\n<h4><strong>Manfaat Digiital Marketing<\/strong><\/h4>\n<p>Pada era digital seperti sekarang ini, banyak orang menganggap kalau pemasaran digital lebih tepat digunakan dibandingkan dengan pemasaran offline, misalnya dengan menggunakan brosur, poster, atau sebagainya. Berikut ini manfaat digital marketing bagi bisnis anda.<\/p>\n<p>baca juga: <a href=\"https:\/\/inovasika.id\/artikel\/memahami-tenntang-digital-marketing\/\" target=\"_blank\" rel=\"noopener\">apa itu digital marketing<\/a><\/p>\n<ul>\n<li><strong>Jangkauan Pemasaran Yang Lebih Luas<\/strong><\/li>\n<\/ul>\n<p>Penggunaan media digital untuk keperluan promosi bermanfaat untuk memperluas jangkauan promosi sehingga ada lebih banyak konsumen yang bisa mengenal\u00a0brand maupun produk bisnis Anda. Hal ini karena media\u00a0online\u00a0bisa menjangkau ke berbagai daerah dan ke berbagai kalangan tanpa batas.<\/p>\n<ul>\n<li><strong>Hemat Biaya Pemasaran<\/strong><\/li>\n<\/ul>\n<p>Pemasaran yang dilakukan secara digital diketahui lebih hemat dari segi biaya. Karena Anda bisa menggunakan berbagai media sosial secara gratis untuk melakukannya. Itulah sebabnya, penggunaan strategi digital marketing begitu direkomendasikan bagi pelaku usaha yang tergolong kecil atau menengah.<\/p>\n<ul>\n<li><strong>Dampak Pemasaran Jadi Mudah dan Cepat Diketahui<\/strong><\/li>\n<\/ul>\n<p>Pemasaran secara digital diketahui lebih mudah dan cepat untuk mengetahui hasilnya. Anda bisa memanfaatkan\u00a0insight<em>\u00a0<\/em>yang sudah tersedia di media sosial yang Anda gunakan. Berapa banyak jumlah orang yang melihat, melakukan interaksi dalam bentuk komentar atau\u00a0like, bahkan bisa menghitung pula berapa banyak transaksi penjualan yang terjadi.<\/p>\n<ul>\n<li><strong>Menjaga Hubungan Dan Mempertahankan Loyalitas Pelanggan<\/strong><\/li>\n<\/ul>\n<p>Pemasaran secara digital membuat konsumen merasa dekat dengan bisnis Anda karena mereka bisa berinteraksi langsung, menanyakan informasi produk yang mereka butuhkan, mengajukan keluhan,\u00a0memberikan dan menerima feedback, bahkan untuk komplain jika diperlukan.<\/p>\n<ul>\n<li><strong>Mempermudah Evaluasi Strategi<\/strong><\/li>\n<\/ul>\n<p>Salah satu keunggulan terbesar digital marketing jika dibandingkan dengan metode konvensional adalah kemudahan dalam mengevaluasi hasil pemasaran. Kamu dapat memonitor secara langsung banyaknya orang yang dijangkau, rata-rata durasi baca\/lihat konten, dan persentase konversi yang dihasilkan.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apa Itu Digital Marketing Pada era digital seperti sekarang, pemasaran digital atau digital marketing tentu sudah tak asing lagi di telinga Anda. Digital marketing adalah bentuk pemasaran atau promosi yang dilakukan melalui media digital, bisa dengan menggunakan website atau berbagai platform media sosial. Banyaknya pengguna internet dan media sosial di Indonesia membuat pemasaran digital menjadi [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4726","post","type-post","status-publish","format-standard","hentry","category-tak-berkategori"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Digital Marketing Dan Manfaat Digital Marketing - Artikel<\/title>\n<meta name=\"description\" content=\"Pada era digital seperti sekarang, pemasaran digital atau digital marketing tentu sudah tak asing lagi di telinga Anda. 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