{"id":4743,"date":"2022-05-17T09:03:02","date_gmt":"2022-05-17T09:03:02","guid":{"rendered":"https:\/\/inovasika.id\/artikel\/?p=4743"},"modified":"2025-06-24T08:41:42","modified_gmt":"2025-06-24T01:41:42","slug":"apa-digital-marketing-2","status":"publish","type":"post","link":"https:\/\/inovasika.id\/public\/artikel\/apa-digital-marketing-2\/","title":{"rendered":"JENIS DIGITAL MARKETING"},"content":{"rendered":"<h1><\/h1>\n<h1><strong>Digital Marketing<\/strong><\/h1>\n<p>Daring membuat banyak perubahan cara berkomunikasi dan pemasaran suatu produk. Kini, tren pemasaran mulai bergerak ke arah\u00a0<em>diigital marketing<\/em>. <em>Digital marketing <\/em>dapat juga diartikan sebagai kegiatan pemasaran suatu promosi merek atau\u00a0<em>brand<\/em>\u00a0produk atau jasa yang dilakukan melalui media digital. Tujuan pemasaran ini untuk menjangkau sebanyak-banyaknya pelanggan dengan cara yang efisien, relevan, dan efisien.<\/p>\n<p><a href=\"https:\/\/onlinelearning.binus.ac.id\/2021\/10\/13\/apa-sih-digital-marketing-itu\/\">Dibawah ini ada beberapa jenis pemasaran digital yang umum digunakan:<\/a><\/p>\n<p><strong>&#8211;\u00a0 Website dan Search Engine Optimization (SEO)<\/strong><\/p>\n<p>Seperti dijaman sekarang, hal pertama yang dilakukan oleh seorang pelanggan ketika menginginkan barang adalah mencoba mencari secara daring. Oleh karena itu, memiliki sebuah website menjadi kebutuhan primer bagi pemilik bisnis.<\/p>\n<p><strong>&#8211;\u00a0 Search Engine Marketing (SEM)<\/strong><\/p>\n<p>Jika fokus SEO adalah menempatkan website pada hasil teratas pada pencarian organik saja, SEM menargetkan hasil pencarian teratas baik juga pada organik maupun pada yang berbayar (iklan).<\/p>\n<p><strong>&#8211; \u00a0Content Marketing<\/strong><\/p>\n<p><em>Content maarketing<\/em>\u00a0atau pemasaran konten adalah salah satu cabang\u00a0<em>diigital marketing<\/em>\u00a0yang menggunakan berbagai macam konten untuk menjangkau dan berinteraksi dengan target pasar produknya.<\/p>\n<h4><strong>&#8211;\u00a0 Influencer Marketing<\/strong><\/h4>\n<p>Pemasaran yang satu ini telah menjadi tren baru di kalangan bisnis menengah atas untuk meningkatkan citra dan penjualan produknya.\u00a0<i>Influencer marketing<\/i>\u00a0menggabungkan pemasaran tradisional dengan digital dan mirip dengan sistem\u00a0<i>endorsement<\/i>\u00a0menggunakan jasa selebritas.<\/p>\n<p><a href=\"https:\/\/inovasika.id\/artikel\/apa-digital-marketing\/\" target=\"_blank\" rel=\"noopener\">Apa itu Digital Marketing?<\/a><\/p>\n<p>Seorang<em> Influencer<\/em> mendapatkan\u00a0 ketenarannya dari konten yang dibuat di media sosial. Mereka juga mempunyai latar belakang yang berbeda dan memperlihatkan konten yang sesuai dengan ciri khasnya mereka masing-masing.<\/p>\n<p>Kerja sama antara perusahaan dan\u00a0<em>influencer<\/em>\u00a0ini bisa berbentuk ulasan berbayar atau promosi yang terang-terangan. Efektivitas pemasaran menggunakan bantuan\u00a0<em>influencer<\/em>\u00a0sangat tergantung pada loyalitas pengikut sang\u00a0<em>influencer<\/em>\u00a0dan relevansi antara produk yang dipasarkan dengan kebutuhan pengikutnya.\u00a0\u00a0Menggunakan sarana pemasaran digital dapat mempercepat pertumbuhan bisnis. Hal ini karena semua informasi digital dapat diakses hanya dengan beberapa klik atau gerakan jempol saja.<\/p>\n<p>Selain itu,\u00a0<em>digital marketing<\/em>\u00a0menawarkan kemudahan evaluasi data konversi dari strategi-strategi yang telah diterapkan dibandingkan metode pemasaran konvensional. Tidak hanya itu, biaya yang harus dikeluarkan untuk pemasaran digital relatif lebih murah ketimbang cara-cara tradisional.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Digital Marketing Daring membuat banyak perubahan cara berkomunikasi dan pemasaran suatu produk. Kini, tren pemasaran mulai bergerak ke arah\u00a0diigital marketing. Digital marketing dapat juga diartikan sebagai kegiatan pemasaran suatu promosi merek atau\u00a0brand\u00a0produk atau jasa yang dilakukan melalui media digital. Tujuan pemasaran ini untuk menjangkau sebanyak-banyaknya pelanggan dengan cara yang efisien, relevan, dan efisien. Dibawah ini [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4774,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4743","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tak-berkategori"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>JENIS DIGITAL MARKETING - Artikel APA ITU DIGITAL MARKETING ?<\/title>\n<meta name=\"description\" content=\"Daring membuat banyak perubahan cara berkomunikasi dan pemasaran suatu produk. 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