{"id":4789,"date":"2022-05-18T03:12:47","date_gmt":"2022-05-18T03:12:47","guid":{"rendered":"https:\/\/inovasika.id\/artikel\/?p=4789"},"modified":"2025-06-24T08:41:43","modified_gmt":"2025-06-24T01:41:43","slug":"5-strategi-digital-marketing","status":"publish","type":"post","link":"https:\/\/inovasika.id\/public\/artikel\/5-strategi-digital-marketing\/","title":{"rendered":"5 Strategi Digital Marketing"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_87 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/inovasika.id\/public\/artikel\/5-strategi-digital-marketing\/#1_Menerapkan_SEO\" >1. Menerapkan SEO\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/inovasika.id\/public\/artikel\/5-strategi-digital-marketing\/#2_Menggunakan_pay-per-click_advertising\" >2. Menggunakan pay-per-click advertising<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/inovasika.id\/public\/artikel\/5-strategi-digital-marketing\/#3_Content_marketing\" >3. Content marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/inovasika.id\/public\/artikel\/5-strategi-digital-marketing\/#4_Memanfaatkan_social_media_marketing\" >4. Memanfaatkan social media marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/inovasika.id\/public\/artikel\/5-strategi-digital-marketing\/#5_Email_marketing\" >5. Email marketing<\/a><\/li><\/ul><\/nav><\/div>\n<h1><\/h1>\n<p>5 Strategi Digital Marketing, Apa yang Kamu fikirkan ketika mendengar <em>diigital maarketing<\/em>? Apakah suatu yang rumit? Atau hal yang selalu berhubungan dengan data yang kompleks?<\/p>\n<p>Sederhananya <em>digital marketing<\/em> adalah jenis pemasaran yang mempromosikan, menjual produk dan layanan dengan memanfaatkan media digital seperti, media sosial, google, dan email.<\/p>\n<p>Karena banyaknya orang yang sudah terhubung dengan internet. Biaya yang dibutuhkan juga tidak sebesar <em>marketing<\/em> tradisional seperti iklan di tv\/majalah. Dan juga Kamu dapat membuat materi pemasaran dengan berbagai bentuk (video, gambar, tulisan) dan memiliki banyak pilihan media yang mudah diakses. Dengan menggunakan\u00a0<em>digital marketing<\/em> Kamu dapat menjangkau\u00a0 pasar yang lebih luas.<\/p>\n<p>Namun hal ini tidak dapat berjalan secara otomatis. Perlu banyak proses agar membuat bisnis Kamu berkembang dengan baik. Salah satunya yaitu menggunakan strategi <em>digital marketing<\/em>\u00a0berikut.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"1_Menerapkan_SEO\"><\/span><a href=\"https:\/\/blog.skillacademy.com\/strategi-digital-marketing\">1. Menerapkan SEO\u00a0<\/a><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><em>Search Engine Optimization<\/em>\u00a0atau SEO adalah metode yang digunakan untuk membuat situs\u00a0<em>website<\/em> atau blog Kamu berada di posisi pertama pencari seperti Google.<\/p>\n<p>SEO ini bertujuan untuk mengarahkan lebih banyak\u00a0 orang menuju ke situs web kamu. Salah satu hal pada praktik SEO adalah mengoptimalkan penggunaan<em>\u00a0keyword<\/em>\u00a0dan pembaruan\u00a0<em>website<\/em>.<\/p>\n<p>Misalnya, ketika orang memasukan kata \u201cbeli sepatu\u201d di Google pencarian, maka dengan menggunakan SEO,\u00a0<em>website<\/em>\u00a0kamu dapat berada pada posisi pertama sehingga kemungkinan untuk diklik orang semakin banyak dan dapat membuat penjualan produk kamu juga semakin meningkat.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"2_Menggunakan_pay-per-click_advertising\"><\/span>2. Menggunakan pay-per-click advertising<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Pay-per-click atau PPC Model pemasaran internet di mana pengiklan membayar biaya setiap kali iklan mereka diklik. Biasanya iklan tersebut terdapat pada halaman pencarian google dengan menggunakan layanan Google Ads.<\/p>\n<p><em>Pay-per-click<\/em>\u00a0atau PPC bertujuan untuk menjangkau lebih banyak orang yang melakukan pencarian di google dengan sebuah keyword. Misalnya, \u201cbeli sepatu\u201d. Maka pada halaman pencarian google akan muncul iklan dari\u00a0<em>website<\/em>-mu.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"3_Content_marketing\"><\/span>3. Content marketing<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Memiliki tujuan untuk menjangkau, melibatkan, terhubung dengan konsumen melalui berbagai konten agar <em>brand awareness<\/em> dari bisnis Kamu meningkat. Kamu bisa juga dapat memberikan konten berupa video, artikel pada blog, infografis, dan lainnya.<\/p>\n<p>Jika Kamu memiliki bisnis alat<em> travelling<\/em>, Kamu juga dapat membuat artikel mengenai perlengkapan yang dibutuhkan ketika pertama kali melakukan <em>travelling<\/em>. Selain itu, Kamu juga bisa membuat konten video mengenai rekomendasi tas travel yang cocok untuk<em>\u00a0backpacker<\/em>.<\/p>\n<p><a href=\"https:\/\/inovasika.id\/artikel\/jenis-jenis-dari-digital-marketing\/\" target=\"_blank\" rel=\"noopener\">Baca juga: Enam Jenis-Jenis Dari Digital Marketing<\/a><\/p>\n<h4><span class=\"ez-toc-section\" id=\"4_Memanfaatkan_social_media_marketing\"><\/span>4. Memanfaatkan social media marketing<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><em>Social media marketing<\/em>\u00a0adalah penggunaan\u00a0<em>platform<\/em>\u00a0media sosial terhubung dengan\u00a0<em>audience<\/em> untuk membangun merek bisnis Kamu, meningkatkan penjualan, dan mengarahkan lalu lintas situs web.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"5_Email_marketing\"><\/span>5. Email marketing<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Pemasaran email berfokus pada mempertahankan pelanggan yang sudah ada, serta juga mendapatkan pelanggan baru. Ini adalah teknik yang sangat baik untuk membangun kesadaran merek, menjaga perusahaan Kamu tetap diingat, dan mendorong pembelian berulang.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>5 Strategi Digital Marketing, Apa yang Kamu fikirkan ketika mendengar diigital maarketing? Apakah suatu yang rumit? Atau hal yang selalu berhubungan dengan data yang kompleks? Sederhananya digital marketing adalah jenis pemasaran yang mempromosikan, menjual produk dan layanan dengan memanfaatkan media digital seperti, media sosial, google, dan email. Karena banyaknya orang yang sudah terhubung dengan internet. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4791,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4789","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tak-berkategori"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 Strategi Digital Marketing Di Era Jaman Sekarang?<\/title>\n<meta name=\"description\" content=\"5 Strategi Digital Marketing, Apa yang kamu fikirkan ketika mendengar\u00a0digital marketing?Apakah sesuatu yang rumit?Atau hal yang selalu berhub\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inovasika.id\/public\/artikel\/5-strategi-digital-marketing\/\" \/>\n<meta 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