{"id":4812,"date":"2022-05-18T07:06:39","date_gmt":"2022-05-18T07:06:39","guid":{"rendered":"https:\/\/inovasika.id\/artikel\/?p=4812"},"modified":"2025-06-24T08:41:43","modified_gmt":"2025-06-24T01:41:43","slug":"konsep-digital-marketing","status":"publish","type":"post","link":"https:\/\/inovasika.id\/public\/artikel\/konsep-digital-marketing\/","title":{"rendered":"Konsep Digital Marketing"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_87 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/inovasika.id\/public\/artikel\/konsep-digital-marketing\/#1_SEO\" >1. SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/inovasika.id\/public\/artikel\/konsep-digital-marketing\/#2_Mengoptimalkan_konten_untuk_pembaca_website\" >2. Mengoptimalkan konten untuk pembaca website<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/inovasika.id\/public\/artikel\/konsep-digital-marketing\/#3_Perencanaan_konten\" >3. Perencanaan konten<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/inovasika.id\/public\/artikel\/konsep-digital-marketing\/#4_Media_Sosial\" >4. Media Sosial<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/inovasika.id\/public\/artikel\/konsep-digital-marketing\/#5_Pengoptimalan_Tingkat_Konversi_CRO\" >5. Pengoptimalan Tingkat Konversi (CRO)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/inovasika.id\/public\/artikel\/konsep-digital-marketing\/#Apakah_digital_marketing_sungguh_bekerja\" >Apakah digital marketing sungguh bekerja?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/inovasika.id\/public\/artikel\/konsep-digital-marketing\/#Bagaimana_untuk_memulai_digital\" >Bagaimana untuk memulai digital?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/inovasika.id\/public\/artikel\/konsep-digital-marketing\/#1_Apa_tujuan_Kamu\" >1. Apa tujuan Kamu?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/inovasika.id\/public\/artikel\/konsep-digital-marketing\/#2_Siapa_tujuan_pasar_Kamu\" >2. Siapa tujuan pasar Kamu?<\/a><\/li><\/ul><\/nav><\/div>\n<p>Konsep Digital Marketing, Ada konsepsi yang perlu Kamu dapati dan tentu saja perlu diterapkan yang nantinya akan mewujudkan pemasaran dan punya kontribusi tinggi antara produk Kamu dan tujuan pasar.<\/p>\n<p>Karena itu, Kamu perlu mengetahui konsep digital marketing.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"1_SEO\"><\/span><a href=\"https:\/\/dotnextdigital.com\/pengertian-dan-konsep-digital-marketing\/\">1. SEO<\/a><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Karena cepat sebagai bidang yang punya spesialisasi tersendiri ketika digital marketing berkembang. Dan juga yang paling cepat berganti karena mesin telusur konsisten menyempurnakan algoritme mereka untuk memberikan pengalaman penelusur yang lebih baik.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"2_Mengoptimalkan_konten_untuk_pembaca_website\"><\/span>2. Mengoptimalkan konten untuk pembaca website<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Sangat penting untuk kita ketahui bagaimana orang membaca konten online versus cetak. Kebiasaan membaca online mempengaruhi segalanya mulai dari SEO hingga desain.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"3_Perencanaan_konten\"><\/span>3. Perencanaan konten<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Mengamati proses persiapan konten dapat membantu Kamu mencapai penguasaan konten. Tetapi Kamu akan mengubah konten yang lebih baik karena Kamu sepenuhnya mempelajari kepentingan yang diinginkan target maupun bisnis Kamu.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"4_Media_Sosial\"><\/span>4. Media Sosial<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Sebagai pilihan paling utama banyak karakter bisnis ketika mereka memasuki digital marketing. Bisa dikatakan media sosial adalah cara yang efektif untuk menjangkau target pasar dengan membangun persona merek.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"5_Pengoptimalan_Tingkat_Konversi_CRO\"><\/span>5. Pengoptimalan Tingkat Konversi (CRO)<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Keterampilan dan ilmu pengetahuan untuk memajukan pengalaman pengguna online Kamu. Setengah besar waktu, bisnis menggunakan CRO untuk mendapatkan lebih banyak konversi (prospek, obrolan, panggilan, penjualan, dll) dari lalu lintas situs web.<\/p>\n<p><a href=\"https:\/\/inovasika.id\/artikel\/inilah-lima-pekerjaan-di-bidang-digital-marketing\/\" target=\"_blank\" rel=\"noopener\">Baca juga: Inilah Lima Pekerjaan Di Bidang Digital Marketing<\/a><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Apakah_digital_marketing_sungguh_bekerja\"><\/span><strong>Apakah digital marketing sungguh bekerja?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Digital marketing adalah pemasaran yang sederhana untuk jenis bisnis Kamu. Di Dotnext Digital kami telah menggunakan pemasaran digital untuk membantu semua jenis bisnis berkembang. Itulah makna beriklan online. Seperti Kamu tahu siapa yang ingin Kamu targetkan, Kamu dapat menggunakan digital marketing untuk menetapkan siapa pun, dan di mana pun.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Bagaimana_untuk_memulai_digital\"><\/span><strong>Bagaimana untuk memulai digital?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Memulai pemasaran digital itu cukup mudah. Namun, sebelum Kamu menggunakan digital marketing ada pertanyaan yang perlu Kamu jawab sebelum memulai digital marekting:<\/p>\n<h4><span class=\"ez-toc-section\" id=\"1_Apa_tujuan_Kamu\"><\/span><strong>1. Apa tujuan Kamu?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Untuk dapat mengetahui apa strategi yang perlu Kamu terapkan dalam digital marketing, Kamu perlu mengetahui terlebih dahulu apa tujuan Kamu.<\/p>\n<p>Apakah tujuan akhir Kamu adalah untuk mendorong klik, konversi atau prospek, penjualan, pendapatan, atau laba atas investasi (ROI) tertentu.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"2_Siapa_tujuan_pasar_Kamu\"><\/span><strong>2. Siapa tujuan pasar Kamu?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Setelah Kamu mengetahui tujuan yang sudah dicapai dari digital marketing.\u00a0Kamu perlu mengenali kepada siapa Kamu memasarkan. Ini penting, karena sosok pembeli yang berbeda memerlukan taktik pemasaran yang berbeda.<\/p>\n<p>Berkonsultasi dengan Digital Marketing bisa menjadi pilihan terbaik untuk menjawab pertanyaan tersebut. Tidak hanya mendapat jawaban, Kamu juga akan dibimbing untuk menentukan pendekatan apa yang paling baik untuk bisnis Kamu.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Konsep Digital Marketing, Ada konsepsi yang perlu Kamu dapati dan tentu saja perlu diterapkan yang nantinya akan mewujudkan pemasaran dan punya kontribusi tinggi antara produk Kamu dan tujuan pasar. Karena itu, Kamu perlu mengetahui konsep digital marketing. 1. SEO Karena cepat sebagai bidang yang punya spesialisasi tersendiri ketika digital marketing berkembang. Dan juga yang paling [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4815,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4812","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tak-berkategori"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Konsep Digital Marketing - Artikel mengapa Pemasaran Digital Itu Penting?<\/title>\n<meta name=\"description\" content=\"Konsep Digital marketing,Ada konsepsi yang perlu Kamu dapati dan tentu saja perlu diterapkan yang nantinya akan mewujudkan pemasaran dn punya\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inovasika.id\/public\/artikel\/konsep-digital-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Konsep Digital Marketing - 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