{"id":4830,"date":"2022-05-18T09:38:54","date_gmt":"2022-05-18T09:38:54","guid":{"rendered":"https:\/\/inovasika.id\/artikel\/?p=4830"},"modified":"2025-06-24T08:41:44","modified_gmt":"2025-06-24T01:41:44","slug":"fungsi-digital-marketing","status":"publish","type":"post","link":"https:\/\/inovasika.id\/public\/artikel\/fungsi-digital-marketing\/","title":{"rendered":"Fungsi Digital Marketing"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_87 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/inovasika.id\/public\/artikel\/fungsi-digital-marketing\/#1Menghubungkan_Pelaku_Bisnis_dengan_Konsumen\" >1.Menghubungkan Pelaku Bisnis dengan Konsumen<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/inovasika.id\/public\/artikel\/fungsi-digital-marketing\/#2Menghemat_Biaya_Promosi\" >2.Menghemat Biaya Promosi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/inovasika.id\/public\/artikel\/fungsi-digital-marketing\/#3Membantu_Meningkatkan_Penjualan\" >3.Membantu Meningkatkan Penjualan<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/inovasika.id\/public\/artikel\/fungsi-digital-marketing\/#4Menjangkau_Pasar_yang_Lebih_Luas\" >4.Menjangkau Pasar yang Lebih Luas<\/a><\/li><\/ul><\/nav><\/div>\n<p>&nbsp;<\/p>\n<p>Fungsi Digital Marketing,\u00a0<em>Digital marketing<\/em>\u00a0adalah metode ataupun strategi promosi suatu produk atau jasa menggunakan media digital. Jika dulu internet hanya digunakan untuk komunikasi, saat ini keberadaannya juga dimanfaatkan untuk media promosi.Tidak mengherankan jika kemudian pelaku bisnis banyak yang memanfaatkannya untuk media promosi.Dalam <em>digital marketing<\/em>, ada beberapa aset yang dimiliki, seperti blog,\u00a0<em>website<\/em>, akun media sosial,\u00a0<em>company profile<\/em> dan juga testimonium pelanggan.Aktivitas dalam <em>digital marketing<\/em>\u00a0tidak hanya melalui iklan yang ditayangkan di televisi atau radio saja, melainkan sudah merambah ke internet.<\/p>\n<p>Berikut fungsi digital marketing yang harus kalian ketahui:<\/p>\n<h4><span class=\"ez-toc-section\" id=\"1Menghubungkan_Pelaku_Bisnis_dengan_Konsumen\"><\/span><a href=\"https:\/\/www.ocbcnisp.com\/id\/article\/2021\/09\/06\/digital-marketing-adalah\">1.Menghubungkan Pelaku Bisnis dengan Konsumen<\/a><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Digital marketing dilakukan dengan \u00a0menggunakan media yang terhubung secara langsung bersama konsumen.<\/p>\n<p>meskipun belum saling mengenal tetapi teknologi digital marketing kemungkinan pelaku bisnis melakukan komunikasi dengan konsumen sehingga bisa menjadi lebih dekat.<\/p>\n<p>Hal ini, disebabkan kenapa digital marketing sangat diminati.konsumen atau pelanggan sangat mempengaruhi untuk kesuksesan bisnis, Maka dari itu, membangun hubungan dengan konsumen sangatlah penting untuk dilakukan<\/p>\n<h4><span class=\"ez-toc-section\" id=\"2Menghemat_Biaya_Promosi\"><\/span>2.Menghemat Biaya Promosi<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Promosi digital marketing sangat murah untuk ekonomise sehingga bisa meghemat. Strategi marketing dengan media internet jauh lebih hemat dibandingkan dengan menggunakan cara konvensional, seperti baliho, brosur, atau membuat iklan di radio maupun televisi. Bagi yang baru saja ingin berbisnis sebaiknya menggunakan Digital marketing untuk promosi.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"3Membantu_Meningkatkan_Penjualan\"><\/span>3.Membantu Meningkatkan Penjualan<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Fungsi digital selanjutnya meningkatkan produk atau jasa yang ada di digital marketing. dikarenakan digital marketing bisa menjangkau lebih banyak konsumen karena akses digital marketing sangat bias menjangkau \u00a0seluruh wilayah yang terkoneksi dengan jaringan internet.tentu saja ini akan memeberikan dampak yang cukup besar pada penjualan yang meningkat<\/p>\n<h4><span class=\"ez-toc-section\" id=\"4Menjangkau_Pasar_yang_Lebih_Luas\"><\/span>4.Menjangkau Pasar yang Lebih Luas<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Dengan jagkauan yang lebih luas bisnis yang dijalankan bisa dikenal berbagai wilayah\\<\/p>\n<p>kondisi saat ini akan meningkatkan peluang untuk mendapatkan lebih banyak konsumen.<\/p>\n<p>perlu diketahui bahwasanya mayoritas konsumen akan mencari informasi mengenai suatu produk atau layanan sebelum membelinya. Maka dari itu, suatu usaha atau bisnis harus menerapkan digital marketing.<\/p>\n<p>Baca juga :<a href=\"https:\/\/inovasika.id\/artikel\/mengapa-digital-marketing-itu-penting\/\">Mengapa Digital Marketing itu Penting?<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Fungsi Digital Marketing,\u00a0Digital marketing\u00a0adalah metode ataupun strategi promosi suatu produk atau jasa menggunakan media digital. Jika dulu internet hanya digunakan untuk komunikasi, saat ini keberadaannya juga dimanfaatkan untuk media promosi.Tidak mengherankan jika kemudian pelaku bisnis banyak yang memanfaatkannya untuk media promosi.Dalam digital marketing, ada beberapa aset yang dimiliki, seperti blog,\u00a0website, akun media sosial,\u00a0company profile [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4842,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4830","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tak-berkategori"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fungsi Digital Marketing - Artikel Fungsi Digital Marketing<\/title>\n<meta name=\"description\" content=\"Fungsi Digital Marketing, Digital marketing adalah metode ataupun strategi promosi suatu produk atau jasa menggunakan media digital.Jika dulu\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inovasika.id\/public\/artikel\/fungsi-digital-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fungsi Digital Marketing - 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