{"id":4976,"date":"2022-05-24T07:54:23","date_gmt":"2022-05-24T07:54:23","guid":{"rendered":"https:\/\/inovasika.id\/artikel\/?p=4976"},"modified":"2025-06-24T08:42:15","modified_gmt":"2025-06-24T01:42:15","slug":"tujuan-digital-marketing","status":"publish","type":"post","link":"https:\/\/inovasika.id\/public\/artikel\/tujuan-digital-marketing\/","title":{"rendered":"Tujuan Digital Marketing"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_87 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/inovasika.id\/public\/artikel\/tujuan-digital-marketing\/#1_Target_Pasar\" >1. Target Pasar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/inovasika.id\/public\/artikel\/tujuan-digital-marketing\/#2_Meningkatkan_Brand_Awarness\" >2. Meningkatkan Brand Awarness<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/inovasika.id\/public\/artikel\/tujuan-digital-marketing\/#3_Membangun_Database_Market\" >3. Membangun Database Market<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/inovasika.id\/public\/artikel\/tujuan-digital-marketing\/#4_Analiysis_Digital\" >4. Analiysis Digital<\/a><\/li><\/ul><\/nav><\/div>\n<h1><\/h1>\n<p>Tujuan Digital Marketing, Seringkali, digitalisasi dianggap sebagai sekedar gaya atau mengikuti tren tanpa adanya kaitan dengan konteks strategi bisnis ataupun marketing. Namun, sebetulnya penting sekali bagi perusahaan untuk memahami tujuan umum yang bisa dicapai oleh digital maarketing.<\/p>\n<p>Kesalahan paling umum yang dilakukan perusahaan saat memasuki digital maarketing adalah tidak adanya tujuan yang konkret. Seringkali, upaya digitalisasi dianggap sebagai sekedar gaya atau mengikuti tren tanpa adanya kaitan dengan konteks strategi bisnis ataupun marketing. Namun, sebetulnya penting sekali bagi perusahaan untuk memahami tujuan umum yang bisa dicapai oleh digital marketing.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.bola.com\/ragam\/read\/4525595\/pengertian-digital-marketing-tujuan-jenis-manfaat-langkah-memulai-dan-strategi-yang-perlu-dikuasai\">Tujuan Menggunakan Digital Marketing Untuk Bisnis<\/a><\/p>\n<h4><span class=\"ez-toc-section\" id=\"1_Target_Pasar\"><\/span>1. Target Pasar<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Tujuan utama dari \u201cdigital marketing\u201d adalah pemasaran yang memanfaatkan alat atau media digital untuk menjangkau target konsumen secara cepat, tepat dan luas. Selain itu juga bisa lebih efektif dan efisien dalam penggunaan dana iklan untuk kepentingan usaha atau bisnis.<\/p>\n<p>&nbsp;<\/p>\n<h4><span class=\"ez-toc-section\" id=\"2_Meningkatkan_Brand_Awarness\"><\/span>2. Meningkatkan Brand Awarness<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Sebenarnya meningkatkan brand awareness adalah bagian dari pemasaran konvensional maupun digital, dimana tujuannya untuk mengenalkan suatu produk atau merek kepada masyarakat. Semakin terkenal suatu merek\/brand maka semakin mudah diterima oleh konsumen.<\/p>\n<p>Beriklan di televisi, baliho, radio yang biasa disebut iklan konvensional pada dasarnya adalah upaya meningkatkan brand Awareness. Di era digital bisa menggunakan display adverstiser Google Ads, atau Facebook dan Instagram.<\/p>\n<p>Hukum pemasaran adalah semakin dikenal baik sebuah produk dan merk oleh khalayak, maka akan lebih mudah diterima oleh konsumen<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/inovasika.id\/artikel\/manfaat-digital-marketing\/\" target=\"_blank\" rel=\"noopener\">Baca juga: Manfaat Pemasaran Digital<\/a><\/p>\n<p>&nbsp;<\/p>\n<h4><span class=\"ez-toc-section\" id=\"3_Membangun_Database_Market\"><\/span>3. Membangun Database Market<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Bagaimana jika kita punya database market konsumen yang tepat dan sesuai dengan produk atau jasa kita?<\/p>\n<p>Sebagai contoh bisnis hijab, dengan digital marketing bisa mengumpulkan prospek konsumen dengan kriteria wanita usia 18\u201340, muslim, dan suka fashion. Database ini nantinya bisa anda manfaatkan untuk menawarkan melalui email atau iklan yang sangat efektif dan efisien dalam kegiatan marketing digital.<\/p>\n<p>&nbsp;<\/p>\n<h4><span class=\"ez-toc-section\" id=\"4_Analiysis_Digital\"><\/span>4. Analiysis Digital<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Setelah menentukan target, yaitu menganalisa untuk menerapkan sistem digital marketing yang paling efektif dan efisien. Menggunakan beberapa macam alat sebagai halaman analisa untuk mengukur sebuah iklan, prilaku user, dan termasuk penggunaan anggaran iklan, sehingga benar-benar sesuai target pemasaran. Seperti Google Analytisc, Search Console, Facebook Ads Manager, Instagram Insigt dll<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tujuan Digital Marketing, Seringkali, digitalisasi dianggap sebagai sekedar gaya atau mengikuti tren tanpa adanya kaitan dengan konteks strategi bisnis ataupun marketing. Namun, sebetulnya penting sekali bagi perusahaan untuk memahami tujuan umum yang bisa dicapai oleh digital maarketing. Kesalahan paling umum yang dilakukan perusahaan saat memasuki digital maarketing adalah tidak adanya tujuan yang konkret. Seringkali, upaya [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4978,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4976","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tak-berkategori"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tujuan Digital Marketing - Artikel Manfaat Pemasaran Digital<\/title>\n<meta name=\"description\" content=\"Tujuan Digital Marketing, Seringkali, digitalisasi dianggap sebagai sekedar gaya atau mengikuti tren tanpa adanya kaitan dengan konteks strat\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inovasika.id\/public\/artikel\/tujuan-digital-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tujuan Digital Marketing - 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