{"id":4977,"date":"2022-05-24T08:09:19","date_gmt":"2022-05-24T08:09:19","guid":{"rendered":"https:\/\/inovasika.id\/artikel\/?p=4977"},"modified":"2025-06-24T08:42:15","modified_gmt":"2025-06-24T01:42:15","slug":"strategi-penting-digital-marketing-di-masa-pandemi-covid-19","status":"publish","type":"post","link":"https:\/\/inovasika.id\/public\/artikel\/strategi-penting-digital-marketing-di-masa-pandemi-covid-19\/","title":{"rendered":"Strategi Penting Digital Marketing di Masa Pandemi COVID-19"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_87 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/inovasika.id\/public\/artikel\/strategi-penting-digital-marketing-di-masa-pandemi-covid-19\/#Tetap_Terhubung_dengan_Customer_Klien_Anda\" >Tetap Terhubung dengan Customer \/ Klien Anda<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/inovasika.id\/public\/artikel\/strategi-penting-digital-marketing-di-masa-pandemi-covid-19\/#Pastikan_bisnis_Anda_mudah_ditemui_di_Internet\" >Pastikan bisnis Anda mudah ditemui di Internet<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/inovasika.id\/public\/artikel\/strategi-penting-digital-marketing-di-masa-pandemi-covid-19\/#Gunakan_Iklan_Pay-Per-Click_PPC\" >Gunakan Iklan Pay-Per-Click (PPC)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/inovasika.id\/public\/artikel\/strategi-penting-digital-marketing-di-masa-pandemi-covid-19\/#Pastikan_aset_digital_Anda_terus_ter-update\" >Pastikan aset digital Anda terus ter-update<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/inovasika.id\/public\/artikel\/strategi-penting-digital-marketing-di-masa-pandemi-covid-19\/#Persiapkan_bisnis_Anda_untuk_bangkit_kembali\" >Persiapkan bisnis Anda untuk bangkit kembali<\/a><\/li><\/ul><\/nav><\/div>\n<p><strong>Strategi Penting Digital Marketing di Masa Pandemi COVID-19<\/strong><\/p>\n<p>Baik Anda menjalankan bisnis\u00a0<em>online\u00a0<\/em>B2B (<em>business to business<\/em>)<em>\u00a0<\/em>dengan sistem transaksi penjualan antar perusahaan, maupun B2C (<em>business to customer<\/em>) yang menjual produk atau jasa langsung ke pembeli, Anda perlu mengetahui strategi yang tepat terutama pada masa-masa sulit ini.<\/p>\n<p>Pada dasarnya, strategi digital\u00a0<em>marketing\u00a0<\/em>terbagi menjadi dua, yaitu organik atau tidak berbayar dan non-organik atau berbayar. Contoh strategi digital\u00a0<em>marketing\u00a0<\/em>organik yaitu Anda menciptakan produk berupa konten gratis untuk blog atau situs dan juga platform media sosial seperti Facebook, Instagram, Twitter dan lainnya.<\/p>\n<p>Sementara, strategi digital\u00a0<em>marketing\u00a0<\/em>non-organik contohnya Anda menempatkan iklan berbayar untuk mengoptimalkan penjualan produk. Ini bisa dilakukan dengan membayar iklan Facebook, iklan Instagram, iklan Google, iklan Youtube dan\u00a0<em>influencer\u00a0<\/em>atau promosi berbayar.<\/p>\n<p>Baik kedua strategi tersebut, organik maupun non-organik, sama-sama membutuhkan kunci penting yakni\u00a0<em>copywriting\u00a0<\/em>yang bagus. Sebab, dalam bahasa\u00a0<em>marketing<\/em>, sebuah\u00a0<em>copywriting\u00a0<\/em>yang baik bisa langsung menarik perhatian konsumen. Selain itu, akan lebih baik juga jika Anda mengoptimalkan kedua strategi, yakni organik dan non-organik. Jadi, produk dan jasa Anda dikenal lebih banyak orang dan juga dipercaya.<\/p>\n<p>Berikut Di Bawah Ini Strategi Penting Digital Marketing Di Masa Pandemi<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Tetap_Terhubung_dengan_Customer_Klien_Anda\"><\/span><strong>Tetap Terhubung dengan Customer \/ Klien Anda<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Kita mengerti bahwa banyak orang saat ini dalam keadaan sulit, maka ini adalah kesempatan Anda untuk memperlihatkan empati kepada sesama.<\/p>\n<p>Dengan banyaknya orang yang harus berdiam diri di rumah, terus\u00a0<em>nge-scroll<\/em>\u00a0sosial media mereka demi mendapatkan update terbaru atau sekedar mencari hiburan, Anda dapat ikut menampilkan konten yang bersifat kepedulian sosial bisnis Anda lewat media sosial, atau dengan cara mengirimkan\u00a0Email secara massal\u00a0kepada pelanggan newsletter Anda. Tentunya perlu diingat 1 hal, tampilkan konten yang tidak terlalu \u201c<em>jualan<\/em>\u201d.<\/p>\n<p>Ini adalah kesempatan yang\u00a0<em>unik<\/em>\u00a0untuk membangun citra\u00a0<em>brand\u00a0<\/em>Anda.<\/p>\n<p>baca juga: <a href=\"https:\/\/inovasika.id\/artikel\/kekurangan-digital-marketing-yang-perlu-kamu-ketahui\/\" target=\"_blank\" rel=\"noopener\">kekurangan digital marketing<\/a><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Pastikan_bisnis_Anda_mudah_ditemui_di_Internet\"><\/span><strong>Pastikan bisnis Anda mudah ditemui di Internet<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>PSBB bukan berarti kegiatan bisnis berhenti, masyarakat masih melakukan pembelian barang ataupun jasa, walau semua melakukannya dari rumah. Anda harus memastikan kehadiran bisnis Anda tetap signifikan terutama di Internet. Karena dengan kondisi seperti saat ini, konsumsi masyarakat terhadap konten di internet jelas naik secara signifikan.<\/p>\n<p>Maka pastikan anda selalu menjalankan strategi\u00a0Search Engine Optimization (SEO)\u00a0agar bisnis Anda selalu mudah untuk di temukan.<\/p>\n<p><a href=\"https:\/\/ngalup.co\/articles\/konsep-digital-marketing-yang-berguna-untuk-pemula\/\"><\/a><\/p>\n<p><span style=\"color: #0000ee;\"><u>\u00a0<\/u><\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Gunakan_Iklan_Pay-Per-Click_PPC\"><\/span><strong>Gunakan Iklan Pay-Per-Click (PPC)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Kami mengerti bahwa\u00a0<em>SEO\u00a0<\/em>adalah investasi jangka panjang, karena proses optimisasi website di mesin pencari memang memakan waktu.<\/p>\n<p>Apabila bisnis Anda terbilang baru dibangun atau memang belum pernah melakukan strategi SEO dan Anda tentunya tidak ingin kehilangan momentum, silahkan gunakan jasa iklan par per click(PPC) agar bisnis Anda mudah ditemui di Internet dalam waktu singkat.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Pastikan_aset_digital_Anda_terus_ter-update\"><\/span><strong>Pastikan aset digital Anda terus ter-<em>update<\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Jangan kasih kendor, inilah waktu yang tepat untuk memperbaharui portfolio pada aset digital Anda entah itu website ataupun akun sosial media.<\/p>\n<p>Selalu sajikan\u00a0<em>audience\u00a0<\/em>anda dengan konten yang berhubungan dengan industri bisnis Anda. Anda tentunya tidak mau bisnis Anda tenggelam dalam persaingan karena kompetitor bisnis Anda selalu terdepan dalam menyajikan konten pada aset digital mereka.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Persiapkan_bisnis_Anda_untuk_bangkit_kembali\"><\/span><strong>Persiapkan bisnis Anda untuk bangkit kembali<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Tidak ada salahnya untuk tetap positif, seiring berjalannya waktu pandemi ini akan segera berakhir. Perlu diingat bahwa SEO merupakan strategi jangka panjang. Biasanya, kampanye SEO akan mulai terasa efektifitasnya 2-3 bulan sejak dijalankan.<\/p>\n<p>Menghentikan kampanye SEO Anda saat ini adalah langkah yang buruk, bukan tidak mungkin pandemic ini akan berakhir 2-3 bulan dari sekarang dan dengan kampanye SEO yang baik Anda berarti siap untuk kembali bangkitkan <a href=\"https:\/\/ngalup.co\/articles\/konsep-digital-marketing-yang-berguna-untuk-pemula\/\">Bisnis Anda.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Strategi Penting Digital Marketing di Masa Pandemi COVID-19 Baik Anda menjalankan bisnis\u00a0online\u00a0B2B (business to business)\u00a0dengan sistem transaksi penjualan antar perusahaan, maupun B2C (business to customer) yang menjual produk atau jasa langsung ke pembeli, Anda perlu mengetahui strategi yang tepat terutama pada masa-masa sulit ini. Pada dasarnya, strategi digital\u00a0marketing\u00a0terbagi menjadi dua, yaitu organik atau tidak berbayar [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4982,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4977","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tak-berkategori"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Strategi Penting Digital Marketing di Masa Pandemi COVID-19 - Artikel<\/title>\n<meta name=\"description\" content=\"Strategi Penting Digital Marketing di Masa Pandemi COVID-19Baik Anda menjalankan bisnis\u00a0online\u00a0B2B (business to business)\u00a0dengan sistem tran\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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