{"id":5024,"date":"2022-05-25T02:55:57","date_gmt":"2022-05-25T02:55:57","guid":{"rendered":"https:\/\/inovasika.id\/artikel\/?p=5024"},"modified":"2025-06-25T13:54:39","modified_gmt":"2025-06-25T06:54:39","slug":"kesalahan-umum-pada-digital-marketing","status":"publish","type":"post","link":"https:\/\/inovasika.id\/public\/artikel\/kesalahan-umum-pada-digital-marketing\/","title":{"rendered":"Kesalahan Umum Pada Digital Marketing"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_87 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/inovasika.id\/public\/artikel\/kesalahan-umum-pada-digital-marketing\/#Kesalahan_Umum_Pada_Digital_Marketing\" >Kesalahan Umum Pada Digital Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/inovasika.id\/public\/artikel\/kesalahan-umum-pada-digital-marketing\/#1Strategi_yang_Tidak_Tepat_Sasaran\" >1.Strategi yang Tidak Tepat Sasaran<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/inovasika.id\/public\/artikel\/kesalahan-umum-pada-digital-marketing\/#2Memahami_Calon_Konsumen\" >2.Memahami Calon Konsumen<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/inovasika.id\/public\/artikel\/kesalahan-umum-pada-digital-marketing\/#3Mengabaikan_Pengukuran_Kinerja_Digital_Marketing\" >3.Mengabaikan Pengukuran Kinerja Digital Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/inovasika.id\/public\/artikel\/kesalahan-umum-pada-digital-marketing\/#4Mengabaikan_Story-telling_dan_Copywriting\" >4.Mengabaikan Story-telling dan Copywriting<\/a><\/li><\/ul><\/nav><\/div>\n<h4><span class=\"ez-toc-section\" id=\"Kesalahan_Umum_Pada_Digital_Marketing\"><\/span>Kesalahan Umum Pada Digital Marketing<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Digital marketing Banyak kemudahan untuk ditawarkan oleh konsep pemasaran digital yang memang menggiurkan.<\/p>\n<p>Tetapi penting untuk Anda perhatikan bahwa ada beberapa kesalahan seperti di bawah ini yang harus dihindari saat menjalankan konsep pemasaran digital agar bisnis Anda dapat berjalan sesuai dengan rencana pemasaran.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"1Strategi_yang_Tidak_Tepat_Sasaran\"><\/span>1.Strategi yang Tidak Tepat Sasaran<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Strategi dan perencanaan merupakan sebuah langkah awal untuk menentukan arah sebuah bisnis. Apalagi di era digital seperti saat ini, tren begitu mudah berubah dari waktu ke waktu, sehingga kebutuhan dan keinginan konsumen semakin beragam setiap hari.<\/p>\n<p>Biasanya beberapa marketer bertekad untuk mendapatkan cakupan konsumen yang banyak, sehingga kerap serampangan dalam memilih target pasar. Hal ini yang akan menyulitkan proses digital marketing terlebih dalam proses analisa audiens yang menjangkau produk Anda.<\/p>\n<p>Sebelum mengenalkan produk maupun jasa kepada masyarakat secara luas, Anda harus menentukan tujuan dan rencana pemasaran produk tersebut. Pastikan bahwa strategi pemasaran yang Anda rancang sudah spesifik, tepat sasaran, dan dapat dijangkau dengan mudah oleh target pasar.<\/p>\n<p>Baca Juga:<a href=\"https:\/\/www.jurnal.id\/id\/blog\/mengenal-digital-marketing-konsep-dan-penerapannya\/#:~:text=Digital%20marketing%20adalah%20kegiatan%20pemasaran,berbagai%20macam%20jaringan%20media%20sosial.&amp;text=Pengertian%20digital%20marketing%20adalah%20suatu%20proses%20perencanaan%20dan%20pelaksanaan%20dari,%2C%20harga%2C%20promosi%20dan%20distribusi.\" target=\"_blank\" rel=\"noopener\">Pengertian, Kelebihan, Jenis dan Strategi Digital Marketing<\/a><\/p>\n<h4><span class=\"ez-toc-section\" id=\"2Memahami_Calon_Konsumen\"><\/span>2.Memahami Calon Konsumen<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Bisnis yang sedang dijalani harus mampu menjadi solusi atas kebutuhan konsumen. Namun, masih ada banyak pebisnis yang mengabaikan hal tersebut, sehingga mereka cenderung menawarkan produk yang tidak sesuai dengan permintaan pasar.<\/p>\n<p>Itulah sebabnya mengapa Anda wajib untuk mengukur tingkat kebutuhan pasar sebelum menyusun strategi pemasaran. Idealisme bisnis memang sangat penting, namun produk yang dijual juga harus memerhatikan audiens, apa kebutuhannya, apa yang menjadi kesukaan dan tren calon konsumen.<\/p>\n<p>Memahami calon konsumen tidak perlu mengubah produk Anda, namun dengan menyesuaikan kemasan, konten promosi, dan juga pemilihan Key Opinion Leader.<\/p>\n<p>Anda dapat mencari tren produk yang sedang berkembang di masyarakat dengan menggunakan Google Trends. Cukup masukkan nama produk pada kolom pencarian, Google Trends akan menunjukkan grafik permintaan produk yang dimaksud.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"3Mengabaikan_Pengukuran_Kinerja_Digital_Marketing\"><\/span>3.Mengabaikan Pengukuran Kinerja Digital Marketing<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Fungsi digital markeeting tidak hanya fokus pada fitur promosi yang lebih mudah namun juga terukur. Padahal salah satu inti seorang pebisnis menggunakan digiital marketing\u00a0 adalah untuk melihat kinerja pemasaran melalui analisis angka.<\/p>\n<p>Brapakah audiens yang sadar dengan brand kita, mengunjungi website, atau meng-klik iklan kita di mesin pencarian.<\/p>\n<p>Baca juga:<a href=\"https:\/\/inovasika.id\/artikel\/tujuan-digital-marketing\/\" target=\"_blank\" rel=\"noopener\">Tujuan Digital Marketing<\/a><\/p>\n<h4><span class=\"ez-toc-section\" id=\"4Mengabaikan_Story-telling_dan_Copywriting\"><\/span>4.Mengabaikan Story-telling dan Copywriting<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Digital marketing kerat kaitannya dengan konten. Hal yang paling penting dalam pembuatan konten adalah tulisan. baik konten desain ataupun video, peran copywriting sangat diperlukan untuk menyampaikan pesan yang akan diberikan kepada calon konsumen.<\/p>\n<p>Tulisan yang dibuat juga harus mampu memberikan kesan dan mengedukasi audiens sehingga produk yang diberikan dapat disadari dengan mudah.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kesalahan Umum Pada Digital Marketing Digital marketing Banyak kemudahan untuk ditawarkan oleh konsep pemasaran digital yang memang menggiurkan. Tetapi penting untuk Anda perhatikan bahwa ada beberapa kesalahan seperti di bawah ini yang harus dihindari saat menjalankan konsep pemasaran digital agar bisnis Anda dapat berjalan sesuai dengan rencana pemasaran. 1.Strategi yang Tidak Tepat Sasaran Strategi dan [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5029,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5024","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tak-berkategori"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kesalahan Umum Pada Digital Marketing - Artikel -<\/title>\n<meta name=\"description\" content=\"Kesalahan Umum Pada Digital Marketing Digital marketing Banyak kemudahan untuk ditawarkan oleh konsep pemasaran digital yang memang\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inovasika.id\/public\/artikel\/kesalahan-umum-pada-digital-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kesalahan Umum Pada Digital Marketing - 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