{"id":5032,"date":"2022-05-25T03:37:28","date_gmt":"2022-05-25T03:37:28","guid":{"rendered":"https:\/\/inovasika.id\/artikel\/?p=5032"},"modified":"2025-06-25T13:54:40","modified_gmt":"2025-06-25T06:54:40","slug":"digital-marketing-di-era-pandemi","status":"publish","type":"post","link":"https:\/\/inovasika.id\/public\/artikel\/digital-marketing-di-era-pandemi\/","title":{"rendered":"Digital Marketing di Era Pandemi"},"content":{"rendered":"

 <\/p>\n

Digital Marketing Di Era Pandemi<\/h4>\n

Apa itu digital marketing?<\/p>\n

Digital marketing adalah promosi yang dilakukan secara online melalui gadget.<\/p>\n

Baca juga:Strategi Penting Digital Marketing di Masa Pandemi COVID-19<\/a><\/p>\n

Empat poin penting diambil dari digital marketing<\/h4>\n

mengenai empat poin penting dari marketing, yaitu consistency, creativity, clarity, dan customer.<\/p>\n

Consistency, yaitu tentang visi. \u201cTeman-teman coba mengingat lagi produk\/jasa yang kalian buat itu apa sih visinya,\u201d ujarnya. Visi itu akan membuat bisnis kita lebih terarah.<\/p>\n

Creativity, yaitu tentang melakukan sesuatu agar orang lain mengetahui bisnis kita. \u201cApa sih yang kita lakukan supaya orang itu tahu kalau kita ada? Itu penting sekali,\u201d ucapnya. Jadi berbisnis bukan sekadar membuat produk, membuat media sosial, foto-foto cantik, lalu diposting. \u201cOrang ga bakal tahu kita ada, guys. Gimana supaya orang tahu kalau kita ada?\u201d lanjutnya. Oleh karena itu, kita harus melakukan kreativitas, misalnya mengirim produk ke teman-teman atau influencer yang tepat sesuai target pasar dan meminta bantuan mereka untuk memposting atau mempromosikan produk kita. Setidaknya cara seperti itu bisa mengenalkan produk kita secara lebih luas.<\/p>\n

Clarity, yaitu pesan yang ingin disampaikan dari produk kita. Jadi, dengan menyampaikan pesan dari produk secara jelas akan memudahkan dalam membuat konten digital, campaign, kolaborasi, dan lainnya.<\/p>\n

Customer, yaitu fokus kepada kebutuhan pelanggan. Kita harus membuat pelanggan merasa puas dan terus membutuhkan produk kita.<\/p>\n

Baca juga: 5 Jenis Digital Marketing yang Makin Diminati untuk Strategi Pemasaran<\/a><\/p>\n

Apa sih strategi digital terbaik di era pandemi ini?<\/h4>\n

Sudah hampir dua tahun kita berkutat dengan pandemi. Co-Founder My Heartbeat ini juga akan membagikan pengalamannya dalam melakukan strategi digital marketing era pandemi pada bisnisnya. Timnya membuat campaign tentang \u201cYou Stay Safe at Home, We Deliver the Goodness\u201d kemudian menyediakan paket langganan isoman sehat. Kita harus bisa beradaptasi dengan kondisi sekarang dengan menyesuaikan kebutuhan pelanggan.<\/p>\n

Digital marketing trends 2021, yaitu adoption of AI\/ML technologies, core web vitals update by Google, emphasis on local, focus on intent, mobile friendliness, dan supporting covid\/green initiatives. Contoh dari penerapan teknologi, seperti chatbot, auto content generator, programmatic advertising, dan analytics. Para UMKM atau produk lokal telah mengoptimalkan penggunaan Google My Business dan semakin banyak kompetitor dalam berbisnis. Konsumen juga sudah lebih mendukung bisnis kecil. \u201cDi era pandemi ini, kolaborasi itu sangat ditekankan dan memang penting,\u201d tuturnya. Kita juga perlu membangun website yang user friendly agar memudahkan pelanggan.<\/p>\n

Ia juga menyampaikan fakta bahwa pandemi telah meningkatkan pengguanan media sosial secara global. Rata-rata orang Indonesia menghabiskan 8 jam waktunya di setiap hari hanya untuk bermain gadget. \u201cItu sangat gila, tetapi bisa menjadi peluang besar untuk bisnis kita,\u201d pungkasnya.<\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

  Digital Marketing Di Era Pandemi Apa itu digital marketing? Digital marketing adalah promosi yang dilakukan secara online melalui gadget. Baca juga:Strategi Penting Digital Marketing di Masa Pandemi COVID-19 Empat poin penting diambil dari digital marketing mengenai empat poin penting dari marketing, yaitu consistency, creativity, clarity, dan customer. Consistency, yaitu tentang visi. \u201cTeman-teman coba mengingat […]<\/p>\n","protected":false},"author":1,"featured_media":5042,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5032","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tak-berkategori"],"yoast_head":"\nDigital Marketing di Era Pandemi - Artikel Digital Marketing di Era Pandemi<\/title>\n<meta name=\"description\" content=\"Digital Marketing di Era Pandemi, Apa itu di gital marketing? 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