{"id":5044,"date":"2022-05-25T04:02:14","date_gmt":"2022-05-25T04:02:14","guid":{"rendered":"https:\/\/inovasika.id\/artikel\/?p=5044"},"modified":"2025-06-25T13:54:40","modified_gmt":"2025-06-25T06:54:40","slug":"skill-di-bidang-digital-marketing","status":"publish","type":"post","link":"https:\/\/inovasika.id\/public\/artikel\/skill-di-bidang-digital-marketing\/","title":{"rendered":"Skill di Bidang Digital Marketing"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_87 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/inovasika.id\/public\/artikel\/skill-di-bidang-digital-marketing\/#3_Skill_di_Bidang_Digital_Marketing\" >3 Skill di Bidang Digital Marketing\u00a0<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/inovasika.id\/public\/artikel\/skill-di-bidang-digital-marketing\/#Mengerti_Data_Analysis\" >Mengerti Data Analysis<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/inovasika.id\/public\/artikel\/skill-di-bidang-digital-marketing\/#Memiliki_Pola_Pikir_Strategis\" >Memiliki Pola Pikir Strategis<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/inovasika.id\/public\/artikel\/skill-di-bidang-digital-marketing\/#Memahami_SEO_SEM\" >Memahami SEO &amp; SEM<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/inovasika.id\/public\/artikel\/skill-di-bidang-digital-marketing\/#Soft_Skill_Digital_Marketing\" >Soft Skill Digital Marketing<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/inovasika.id\/public\/artikel\/skill-di-bidang-digital-marketing\/#1_Mampu_menciptakan_hubungan_baik\" >1. Mampu menciptakan hubungan baik<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/inovasika.id\/public\/artikel\/skill-di-bidang-digital-marketing\/#2_Gigih_dan_tidak_mudah_menyerah\" >2. Gigih dan tidak mudah menyerah<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/inovasika.id\/public\/artikel\/skill-di-bidang-digital-marketing\/#3_Keinginan_untuk_mendengar_dan_belajar\" >3. Keinginan untuk mendengar dan belajar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/inovasika.id\/public\/artikel\/skill-di-bidang-digital-marketing\/#4_Empati_sebagai_kunci_skill_digital_marketing\" >4. Empati sebagai kunci skill digital marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/inovasika.id\/public\/artikel\/skill-di-bidang-digital-marketing\/#5_Digital_marketer_butuh_intuisi_yang_tajam\" >5. Digital marketer butuh intuisi yang tajam<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/inovasika.id\/public\/artikel\/skill-di-bidang-digital-marketing\/#Hard_Skill_Digital_Marketing\" >Hard Skill Digital Marketing<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/inovasika.id\/public\/artikel\/skill-di-bidang-digital-marketing\/#1_Analisis_data\" >1. Analisis data<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/inovasika.id\/public\/artikel\/skill-di-bidang-digital-marketing\/#2_Menggunakan_dan_memanfaatkan_mesin_pencarian\" >2. Menggunakan dan memanfaatkan mesin pencarian<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/inovasika.id\/public\/artikel\/skill-di-bidang-digital-marketing\/#3_Strategi_konten\" >3. Strategi konten<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/inovasika.id\/public\/artikel\/skill-di-bidang-digital-marketing\/#4_Promosi_dan_pemasaran\" >4. Promosi dan pemasaran<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/inovasika.id\/public\/artikel\/skill-di-bidang-digital-marketing\/#5_Google_Analytics\" >5. Google Analytics<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<p>Skill di Bidang Digital Marketing, Bagi kamu yang ingin menjadi seorang digital marketing, kamu harus mengetahui tugas seorang digital marketing serta menguasai berbagai tools untuk melakukan strategi digital marketing. Nah, agar dapat bekerja di perusahaan impian, kamu harus tahu skill-skill dalam digital marketing yang sering dijadikan syarat kualifikasi.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Skill_di_Bidang_Digital_Marketing\"><\/span>3 Skill di Bidang Digital Marketing\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4><span class=\"ez-toc-section\" id=\"Mengerti_Data_Analysis\"><\/span>Mengerti Data Analysis<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Data analysis berarti kemampuan untuk memanfaatkan dan memproses data hasil interaksi atau aktivitas pengguna secara online. Perlu diingat, seluruh proses marketing dalam digital marketing dilakukan secara online melalui digital channel.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Memiliki_Pola_Pikir_Strategis\"><\/span>Memiliki Pola Pikir Strategis<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Memahami data saja belum cukup. Core atau inti peran seorang digital marketer adalah bagaimana caranya penjualan produk\/layanan perusahaan dapat meningkat berkat strategi marketing yang dilakukan. Untuk mencapai tujuan tersebut, maka digital marketer harus bisa berpikir strategis.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Memahami_SEO_SEM\"><\/span>Memahami SEO &amp; SEM<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Algoritma Google akan terus berkembang dan penggunaan keyword untuk optimasi SEO &amp; SEM semakin ketat. Kamu perlu memahaminya untuk keperluan optimasi konten agar terbaca sebagai urutan teratas. Pemahaman terhadap algoritma search engine ini dapat dikatakan sebagai kemampuan dasar untuk menguasai strategi lainnya.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Soft_Skill_Digital_Marketing\"><\/span>Soft Skill Digital Marketing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h5><span class=\"ez-toc-section\" id=\"1_Mampu_menciptakan_hubungan_baik\"><\/span>1. Mampu menciptakan hubungan baik<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>Membangun hubungan adalah komponen yang sangat besar dari digital marketing. Untuk melakukan itu, dibutuhkan sebuah kepribadian tertentu.<\/p>\n<h5><span class=\"ez-toc-section\" id=\"2_Gigih_dan_tidak_mudah_menyerah\"><\/span>2. Gigih dan tidak mudah menyerah<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>Jika kamu mudah menyerah terhadap suatu masalah, pemasaran digital rasanya mungkin bukan bidang yang cocok. Hal ini dikarenakan bidang ini melibatkan kondisi di mana seseorang mungkin akan mengalami banyak masalah.<\/p>\n<h5><span class=\"ez-toc-section\" id=\"3_Keinginan_untuk_mendengar_dan_belajar\"><\/span>3. Keinginan untuk mendengar dan belajar<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>Kemampuan mendengar dan belajar bisa diasah lewat diskusi. Dalam setiap diskusi, cobalah untuk selalu mendengarkan pernyataan seseorang.<\/p>\n<h5><span class=\"ez-toc-section\" id=\"4_Empati_sebagai_kunci_skill_digital_marketing\"><\/span>4. Empati sebagai kunci skill digital marketing<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>Bagi bidang yang selalu berhubungan langsung dengan klien atau pembeli, seperti digital marketer, empati adalah rasa yang harus selalu dipupuk.<\/p>\n<h5><span class=\"ez-toc-section\" id=\"5_Digital_marketer_butuh_intuisi_yang_tajam\"><\/span>5. Digital marketer butuh intuisi yang tajam<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>Digital marketer harus memiliki inisiatif dalam melakukan pemasaran secara modern. Dalam kasus ini, intuisi adalah kemampuan penting karena akan berdampak terhadap satu kondisi lain.<\/p>\n<p><a href=\"https:\/\/inovasika.id\/artikel\/mau-kerja-sebagai-digital-marketing\/\" target=\"_blank\" rel=\"noopener\">Baca juga: Mau kerja sebagai Digital Marketing?<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Hard_Skill_Digital_Marketing\"><\/span>Hard Skill Digital Marketing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h5><span class=\"ez-toc-section\" id=\"1_Analisis_data\"><\/span>1. Analisis data<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>Melakukan analisis data menjadi salah satu skill digital marketing yang dibutuhkan saat ini.<\/p>\n<h5><span class=\"ez-toc-section\" id=\"2_Menggunakan_dan_memanfaatkan_mesin_pencarian\"><\/span>2. Menggunakan dan memanfaatkan mesin pencarian<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>Mesin pencarian adalah sarana terbaik untuk memasarkan sebuah produk atau layanan.<\/p>\n<h5><span class=\"ez-toc-section\" id=\"3_Strategi_konten\"><\/span>3. Strategi konten<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>Dalam digital marketing, konten dapat berbasis teks, gambar, video, atau bahkan audio. Untuk mensukseskan penerapan konten, seorang digital marketer setidaknya memahami contoh-contoh tersebut.<\/p>\n<h5><span class=\"ez-toc-section\" id=\"4_Promosi_dan_pemasaran\"><\/span>4. Promosi dan pemasaran<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>Tanpa promosi dan pemasaran yang baik, akan sulit bagi sebuah produk atau layanan memenangi persaingan bisnis di pasarnya.<\/p>\n<h5><span class=\"ez-toc-section\" id=\"5_Google_Analytics\"><\/span>5. Google Analytics<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>Dalam setiap proyek yang dikerjakan, digital marketer membutuhkan satu platform khusus untuk pengecekan analisis.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Skill di Bidang Digital Marketing, Bagi kamu yang ingin menjadi seorang digital marketing, kamu harus mengetahui tugas seorang digital marketing serta menguasai berbagai tools untuk melakukan strategi digital marketing. Nah, agar dapat bekerja di perusahaan impian, kamu harus tahu skill-skill dalam digital marketing yang sering dijadikan syarat kualifikasi. 3 Skill di Bidang Digital Marketing\u00a0 Mengerti [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5048,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5044","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tak-berkategori"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Skill di Bidang Digital Marketing - Artikel Artikel - Artikel<\/title>\n<meta name=\"description\" content=\"Skill di Bidang Digital Marketing, agi kamu yang ingin menjadi seorang digital marketing, kamu harus mengetahui tugas seorang digital marketi\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inovasika.id\/public\/artikel\/skill-di-bidang-digital-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Skill di Bidang Digital Marketing - 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