{"id":5065,"date":"2022-05-25T06:36:00","date_gmt":"2022-05-25T06:36:00","guid":{"rendered":"https:\/\/inovasika.id\/artikel\/?p=5065"},"modified":"2025-06-25T13:54:42","modified_gmt":"2025-06-25T06:54:42","slug":"deskripsi-digital-marketing","status":"publish","type":"post","link":"https:\/\/inovasika.id\/public\/artikel\/deskripsi-digital-marketing\/","title":{"rendered":"Deskripsi Digital Marketing"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_87 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/inovasika.id\/public\/artikel\/deskripsi-digital-marketing\/#Deskripsi_Digital_Marketing\" >Deskripsi Digital Marketing<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/inovasika.id\/public\/artikel\/deskripsi-digital-marketing\/#Job_Desk_Digital_Marketing\" >Job Desk Digital Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/inovasika.id\/public\/artikel\/deskripsi-digital-marketing\/#Content_Marketing\" >Content Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/inovasika.id\/public\/artikel\/deskripsi-digital-marketing\/#Social_Media_Marketing\" >Social Media Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/inovasika.id\/public\/artikel\/deskripsi-digital-marketing\/#Engine_Optimization_SEO\" >Engine Optimization (SEO)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/inovasika.id\/public\/artikel\/deskripsi-digital-marketing\/#Affiliate_Marketing\" >Affiliate Marketing<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Deskripsi_Digital_Marketing\"><\/span>Deskripsi Digital Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Seseorang yang bekerja sebagai Digital Marketing atau biasa disebutnya Digital Marketer adalah pekerjaan bidang pemasaran namun menggunakan platform digital. Seorang digital marketer memiliki tanggung jawab dalam brand awareness suatu produk dan sebagai perantara untuk berkomunikasi dengan pelanggan. Digital marketer menggunakan media seperti email, media sosial dan website.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Job_Desk_Digital_Marketing\"><\/span>Job Desk Digital Marketing<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Baca Juga:<a href=\"https:\/\/inovasika.id\/artikel\/cara-memulai-digital-marketing-untuk-pemula\/\" target=\"_blank\" rel=\"noopener\">Cara Memulai Digital Marketing Untuk Pemula<\/a><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Content_Marketing\"><\/span>Content Marketing<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Bertugas menciptakan konten yang berkualitas untuk memudahkan pengguna ataupun audiens mendapat informasi produk atau jasa yang ditawarkan. Dalam pemasaran melalui media sosial, konten adalah kunci. Dan pastikan konten yang dibuat menarik dan sesuai dengan target market yah.<\/p>\n<p>Kalau kita mau konten kita disukai oleh banyak orang, maka kita harus membuatnya dengan komposisi yang pas, dan tentunya sesuai dengan selera target kita.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Social_Media_Marketing\"><\/span>Social Media Marketing<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Bertugas menjangkau target pasar melalui platform sosial media. Seperti Facebook, Instagram, Linkedin, Twitter, Youtube, Tiktok, dll.<\/p>\n<p>Social Media Marketing juga sebegai strategi membangun brand awarenes produk, jasa melalui media sosial. Strategi dilakukkan sampai mendapatkan pelanggan dari media sosial.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Engine_Optimization_SEO\"><\/span>Engine Optimization (SEO)<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Bertugas melakukan pemasaran melalui mesin pencari (seperti google, yahoo, safari, dll) untuk pemasarkan produk\/jasa menggunakan situs web bisnis.<\/p>\n<p>Dengan SEO, website kita dapat berpeluang dapat banyak pengunjung karena situs kita berada di halaman atas search engine, nah siapa tahu dari pengunjung yang datang tersebut bisa jadi pelanggan atau pembeli produk kita lho sob!<br \/>\nMaka dari itu, seorang digital marketer harus paham nih sama penerapan optimasi SEO biar website nya ada di rank pertama kolom pencarian.<\/p>\n<p>Baca Juga:<a href=\"https:\/\/www.exed.hbs.edu\/marketing-digital-era\/\" target=\"_blank\" rel=\"noopener\">NEW PROGRAM Marketing in the Digital Era<\/a><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Affiliate_Marketing\"><\/span>Affiliate Marketing<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Affiliate Marketing yaitu metode pemasaran dimana seseorang akan mendapatkan sejumlah komisi karena berhasil mempromosikan atau menjual produk. Strategi dari affiliate marketing ini bertanggung jawa pada pemasaran produk.<\/p>\n<p>Kita menggunakan jasa afiliasi atau orang lain yang dikenal dengan influencer (memiliki pengikut yang banyak) untuk membantu memasarkan produk kepada calon pembeli. Salah satu bentuk affiliate marketing yang sedang populer saat ini adalah Endorsement dan Paid Promote.<\/p>\n<p>Untuk menjadi ahli dalam bidang apapun tentunya tidak mudah, diperlukan ilmu dan sering-sering berlatih supaya dapat menguasai lebih dalam hal tersebut. Untuk Sobat Sertifikasiku yang sedang mempersiapkan karir nya sebagai seorang Digital Marketer, sudah menentukan untuk fokus ke jobdesk atau ingin bisa menguasai semua job desk Digital Marketing diatas?<\/p>\n<p>Karena saat ini ternyata banyak perusahaan yang butuh profesi digital marketing menginginkan paket lengkap untuk bisa mengerjakan semua jobdesknya. Untuk membantu kamu menguasai jobdesk digital marketing ini, kamu bisa ikut pelatihan sertifikasi Digital Marketing bareng Sertifikasiku. Sertifikasi ini akan membantu kamu untuk diterima di Perusahaan sebagai Digita Marketers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Deskripsi Digital Marketing Seseorang yang bekerja sebagai Digital Marketing atau biasa disebutnya Digital Marketer adalah pekerjaan bidang pemasaran namun menggunakan platform digital. Seorang digital marketer memiliki tanggung jawab dalam brand awareness suatu produk dan sebagai perantara untuk berkomunikasi dengan pelanggan. Digital marketer menggunakan media seperti email, media sosial dan website. Job Desk Digital Marketing Baca [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5090,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5065","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tak-berkategori"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Deskripsi Digital Marketing - Artikel Deskripsi Digital Marketing<\/title>\n<meta name=\"description\" content=\"Deskripsi Digital Marketing Seseorang yang bekerja sebagai Digital Marketing atau biasa disebutnya Digital Marketer adalah pekerjaan bidang\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inovasika.id\/public\/artikel\/deskripsi-digital-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Deskripsi Digital Marketing - 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