{"id":5068,"date":"2022-05-25T06:55:07","date_gmt":"2022-05-25T06:55:07","guid":{"rendered":"https:\/\/inovasika.id\/artikel\/?p=5068"},"modified":"2025-06-25T13:54:43","modified_gmt":"2025-06-25T06:54:43","slug":"dimensi-digital-marketing","status":"publish","type":"post","link":"https:\/\/inovasika.id\/public\/artikel\/dimensi-digital-marketing\/","title":{"rendered":"Dimensi Digital Marketing"},"content":{"rendered":"

Dimensi Digital Marketing<\/h4>\n

Menurut Ryan dan Jones(2009), aplikasi dari digital marketing terdiri dari beberapa dimensi, antara lain yaitu:<\/h4>\n

 <\/p>\n

1.Website<\/b>. Website adalah penghubung dengan dunia digital secara keseluruhan dan mungkin bagian yang paling penting dalam keseluruhan strategi pemasaran digital, dimana kegiatan online akan terarah langsung ke calon konsumen.<\/p>\n

 <\/p>\n

 <\/p>\n

2.Optimasi Mesin Pencari (SEO)<\/b>. Salah satu bagian penting dari website adalah SEO (search engine optimation),<\/p>\n

atau proses pengaturan konten dari website agar mudah ditemukan oleh pengguna internet yang sedang mencari konten<\/p>\n

yang relevan dengan yang ada di website, dan juga menyajikan konten agar dapat dengan mudah ditemukan oleh mesin-mesin pencari.<\/p>\n

Baca Juga:Cara Belajar Digital Marketing untuk Pemula dan Langkahnya<\/a><\/p>\n

3.Periklanan berbasis klik pencarian berbayar (PPC advertising)<\/b>. Periklanan PPC (pay per click) memungkinkan pemasar membeli halaman hasil pencarian internet berdasarkan kata kunci-kata kunci dan kalimat-kalimat yang dipilih.<\/p>\n

4.Pemasaran afiliasi dan kemitraan strategis (affiliate marketing and strategic partnership)<\/b>. Kegiatan bermitra dengan organisasi\/perusahaan lain dan website-website untuk mencapai keuntungan bersama dari sebuah kerja sama untuk mempromosikan produk atau layanan.<\/p>\n

5.Hubungan masyarakat online (Online PR)<\/b>. Menggunakan saluran komunikasi online seperti press release, sindikasi artikel (RSS), dan blog untuk menciptakan persepsi positif atas merek atau untuk menempatkan organisasi atau perusahaan sebagai pihak yang berwenang di bidang tertentu.<\/p>\n

Baca juga:Contoh Strategi Digital Marketing<\/a><\/p>\n

6.Jejaring sosial (social network)<\/b>. Sebuah peluang pemasaran, namun saat ini belum ada seseorang-pun yang bisa menawarkan sistem periklanan dengan sangat fokus ke kelompok masyarakat yang sangat kecil (niche) atas dasar informasi profil yang didapatkan dari situs-situs jejaring sosial.<\/p>\n

7.E-mail pemasaran (e-mail marketing)<\/b>. Surat elektronik (e-mail) masih menjadi alat yang penting untuk kegiatan pemasaran digital, yang dikirimkan dengan tujuan untuk menjaga hubungan antara konsumen yang sudah ada maupun calon konsumen yang bersedia menerima informasi lewat e-mail.<\/p>\n

8.Manajemen hubungan konsumen (Customer Relationship Management)<\/b>. Menjaga konsumen yang sudah ada dan membangun kerja sama yang saling menguntungkan dengan mereka adalah salah satu elemen penting dari kegiatan pemasaran digital.<\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Dimensi Digital Marketing Menurut Ryan dan Jones(2009), aplikasi dari digital marketing terdiri dari beberapa dimensi, antara lain yaitu:   1.Website. Website adalah penghubung dengan dunia digital secara keseluruhan dan mungkin bagian yang paling penting dalam keseluruhan strategi pemasaran digital, dimana kegiatan online akan terarah langsung ke calon konsumen.     2.Optimasi Mesin Pencari (SEO). Salah […]<\/p>\n","protected":false},"author":1,"featured_media":5108,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5068","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tak-berkategori"],"yoast_head":"\nDimensi Digital Marketing - Artikel Dimensi Digital Marketing<\/title>\n<meta name=\"description\" content=\"Dimensi Digital Marketing Menurut Ryan dan Jones(2009), aplikasi dari digital marketing terdiri dari beberapa dimensi, antara lain yaitu:\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inovasika.id\/public\/artikel\/dimensi-digital-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dimensi Digital Marketing - 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