{"id":5071,"date":"2022-05-25T07:38:44","date_gmt":"2022-05-25T07:38:44","guid":{"rendered":"https:\/\/inovasika.id\/artikel\/?p=5071"},"modified":"2025-06-25T13:54:43","modified_gmt":"2025-06-25T06:54:43","slug":"perkembangan-digital-marketing","status":"publish","type":"post","link":"https:\/\/inovasika.id\/public\/artikel\/perkembangan-digital-marketing\/","title":{"rendered":"Perkembangan Digital Marketing"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_87 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/inovasika.id\/public\/artikel\/perkembangan-digital-marketing\/#Awal_Mula_Digital_Marketing\" >Awal Mula Digital Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/inovasika.id\/public\/artikel\/perkembangan-digital-marketing\/#Perkembangan_Tahun_1993-1999\" >Perkembangan Tahun 1993-1999<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/inovasika.id\/public\/artikel\/perkembangan-digital-marketing\/#Perkembangan_Tahun_2000-2006\" >Perkembangan Tahun 2000-2006<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/inovasika.id\/public\/artikel\/perkembangan-digital-marketing\/#Perkembangan_Tahun_2007-Sekarang\" >Perkembangan Tahun 2007-Sekarang<\/a><\/li><\/ul><\/nav><\/div>\n<h4><span class=\"ez-toc-section\" id=\"Awal_Mula_Digital_Marketing\"><\/span>Awal Mula Digital Marketing<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><a href=\"https:\/\/buzzup.id\/perkembangan-digital-marketing-di-indonesia-dan-tren-digital-marketing\/\">Perkembangan<\/a> Digital Marketing, Dalam sejarah digital marketing, awalnya perusahaan melakukan metode pemasaran dengan menyebarkan iklan melalui papan reklame, media cetak, radio, dan televisi. Internet dan web memungkinkan manusia menerima informasi dengan lebih mudah, tetapi tidak ada variasi informasi yang tersedia. Lalu, beberapa perusahaan mulai beradaptasi dengan hati-hati menggunakan platform digital sebagai medium pemasaran.<\/p>\n<p>Istilah digital marketing awalnya baru berkembang pada tahun 1990-an seiring dengan semakin banyaknya orang yang memiliki komputer. Mesin pencarian berkembang dan pengembang meningkatkan kapasitas penyimpanan data. Pada masa itu, banyak perusahaan mulai memikirkan perubahan terkait pemasaran berbasis data dan teknik online lainnya.<\/p>\n<p>&nbsp;<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Perkembangan_Tahun_1993-1999\"><\/span>Perkembangan Tahun 1993-1999<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Berikut ini adalah garis waktu yang menandai era digital hingga sekarang telah berkembang sangat pesat pada tahun 90-an:<\/p>\n<ul>\n<li>1993 \u2013 Spanduk digital pertama yang dapat mengarah langsung pada link mulai tersedia. Pada saat itu, majalah HotWired membeli spanduk itu untuk meningkatkan jumlah pelanggan. Era transisi mulai terjadi, Yahoo! menjadi sangat populer dan mendorong para pebisnis untuk mempertimbangkan pemasaran digital.<\/li>\n<li>1994 hingga 1997 \u2013 Lou Mantulli menemukan cookie paket data kecil yang dapat melacak aktivitas manusia saat menelusuri situs web. Mesin pencarian baru bermunculan, seperti Google, LookSmart, hingga HotBot.<\/li>\n<li>1998 dan 1999 \u2013 Microsoft meluncurkan mesin pencarian MSN. Muncul web 2.0 yang memungkinkan pengguna untuk mengunggah dan berbagi konten.<\/li>\n<\/ul>\n<h4><\/h4>\n<h4><span class=\"ez-toc-section\" id=\"Perkembangan_Tahun_2000-2006\"><\/span>Perkembangan Tahun 2000-2006<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Pada tahun 2000, terjadi kerusakan dan banyak mesin pencari kecil menghilang, orang menyebutnya sebagai masalah Y2K. Pebisnis mulai menyadari potensi dari platform digital karena menjangkau ribuan pengguna dengan biaya rendah<\/p>\n<ul>\n<li>2003 \u2013 Google mengumumkan layanan iklan konten bernama AdSense.<\/li>\n<li>2006 \u2013 Pendapatan dari iklan internet mencapai hampir 3 miliar dolar di Amerika. Industri pemasaran digital berdiri dan pengaruhnya terasa bagi perusahaan. Mesin pencarian menyentuh 6,5 miliar penggunaan dalam satu bulan. Twitter dan Youtube mulai beroperasi dan muncul split test marketing.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/inovasika.id\/artikel\/prinsip-bagi-seorang-digital-marketing\/\" target=\"_blank\" rel=\"noopener\">Baca juga: Prinsip Bagi Seorang Digital Marketing<\/a><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Perkembangan_Tahun_2007-Sekarang\"><\/span>Perkembangan Tahun 2007-Sekarang<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li>Pengguna situs web menjadi lebih banyak daripada pengguna televisi. Muncul layanan streaming, Spotify dan microblogging dari Tumblr pada tahun 2008. Setahun kemudian, Google meluncurkan Google instant yang memungkinkan pengguna untuk mendapatkan hasil penelusuran secara nyata.<\/li>\n<li>2010 \u2013 WhatsApp menawarkan promosi produk dan layanan, dengan akun bisnis.<\/li>\n<li>2012 \u2013 Pemasaran media sosial naik hingga lebih dari 60% dan Google mengumumkan bahwa layanan AdSense dapat terhubung melalui Youtube dan media sosial lainnya.<\/li>\n<li>2014 hingga sekarang \u2013 Pengguna smartphone bertambah dan daya beli melalui layanan online meningkat pesat. Iklan hampir ada pada semua platform online. Pemasaran konten menjadi sangat aktif, yang menandai tren pemasaran digital hingga sekarang.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Awal Mula Digital Marketing Perkembangan Digital Marketing, Dalam sejarah digital marketing, awalnya perusahaan melakukan metode pemasaran dengan menyebarkan iklan melalui papan reklame, media cetak, radio, dan televisi. Internet dan web memungkinkan manusia menerima informasi dengan lebih mudah, tetapi tidak ada variasi informasi yang tersedia. Lalu, beberapa perusahaan mulai beradaptasi dengan hati-hati menggunakan platform digital sebagai [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5075,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5071","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tak-berkategori"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Perkembangan Digital Marketing - Artikel Perkembangan Digital Marketing<\/title>\n<meta name=\"description\" content=\"Perkembangan Digital Marketing,Dalam sejarah digital marketing,awalnya perusahaan melakukan metode pemasaran dengan menyebarkan iklan melalui\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inovasika.id\/public\/artikel\/perkembangan-digital-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Perkembangan Digital Marketing - 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