{"id":5098,"date":"2022-05-25T08:28:04","date_gmt":"2022-05-25T08:28:04","guid":{"rendered":"https:\/\/inovasika.id\/artikel\/?p=5098"},"modified":"2025-06-25T13:54:44","modified_gmt":"2025-06-25T06:54:44","slug":"7-fungsi-digital-marketing","status":"publish","type":"post","link":"https:\/\/inovasika.id\/public\/artikel\/7-fungsi-digital-marketing\/","title":{"rendered":"7 Fungsi Digital Marketing"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_87 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/inovasika.id\/public\/artikel\/7-fungsi-digital-marketing\/#Terdapat_tujuh_fungsi_yang_diperoleh_dari_digital_marketing_bagi_perusahaan_yaitu\" >Terdapat tujuh fungsi yang diperoleh dari digital marketing bagi perusahaan, yaitu:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/inovasika.id\/public\/artikel\/7-fungsi-digital-marketing\/#Personalization\" >Personalization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/inovasika.id\/public\/artikel\/7-fungsi-digital-marketing\/#Privacy\" >Privacy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/inovasika.id\/public\/artikel\/7-fungsi-digital-marketing\/#Customer_Service\" >Customer Service<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/inovasika.id\/public\/artikel\/7-fungsi-digital-marketing\/#Community\" >Community<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/inovasika.id\/public\/artikel\/7-fungsi-digital-marketing\/#Site\" >Site<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/inovasika.id\/public\/artikel\/7-fungsi-digital-marketing\/#Security\" >Security<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/inovasika.id\/public\/artikel\/7-fungsi-digital-marketing\/#Sales_Promotion\" >Sales Promotion<\/a><\/li><\/ul><\/nav><\/div>\n<p>7 Fungsi Digital Marketing, <em>Digital marketing<\/em>\u00a0adalah metode ataupun\u00a0strategi promosi suatu produk atau jasa\u00a0menggunakan media digital. Aktivitas\u00a0<em>digital marketing<\/em>\u00a0tidak hanya melalui iklan yang ditayangkan di televisi atau radio saja, melainkan sudah merambah ke internet. Jika dulu internet hanya digunakan untuk komunikasi, saat ini keberadaannya juga dimanfaatkan untuk media promosi.<\/p>\n<p>Keberadaan internet membuat cakupan semakin luas. Tidak mengherankan jika kemudian pelaku bisnis banyak yang memanfaatkannya untuk media promosi. Dalam\u00a0<em>digital marketing<\/em>, ada beberapa aset yang dimiliki, seperti blog,\u00a0<em>website<\/em>, akun media sosial,\u00a0<em>company profile<\/em>\u00a0dan juga testimonium pelanggan.<\/p>\n<h4><\/h4>\n<h4><span class=\"ez-toc-section\" id=\"Terdapat_tujuh_fungsi_yang_diperoleh_dari_digital_marketing_bagi_perusahaan_yaitu\"><\/span><a href=\"https:\/\/www.sekawanmedia.co.id\/blog\/belajar-digital-marketing\/\">Terdapat tujuh fungsi yang diperoleh dari digital marketing bagi perusahaan, yaitu:<\/a><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<h4><\/h4>\n<h4><span class=\"ez-toc-section\" id=\"Personalization\"><\/span>Personalization<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Konsep personalisasi merupakan bagian dari bauran pemasaran yang terdapat dalam kebutuhan pengenalan dan identifikasi pelanggan tertentu untuk membangun hubungan. Hal ini sangat penting untuk dapat mengidentifikasi pelanggan perusahaan pada level individual dan mengumpulkan semua informasi yang memungkinkan tentang mereka, dengan tujuan untuk mengetahui pasar perusahaan dan agar mampu untuk mengembangkan produk dan jasa yang dicustomize.<\/p>\n<p>&nbsp;<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Privacy\"><\/span>Privacy<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Privasi merupakan elemen dari bauran pemasaran yang sangat berhubungan personalisasi. Ketika perusahaan mengumpulkan dan menyimpan informasi tentang pelanggan potensialnya, masalah yang muncul, yaitu bagaimana dan oleh siapa informasi tersebut digunakan. Tugas utama yang harus dilakukan ketika mengimplementasikan strategi internet marketing yaitu menciptakan dan mengembangkan kebijakan di atas prosedur pengakses untuk pengumpulan informasi.<\/p>\n<p>&nbsp;<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Customer_Service\"><\/span>Customer Service<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Customer Service merupakan salah satu kebutuhan dan aktivitas yang dibutuhkan untuk mendukung fungsi yang dibutuhkan dalam situasi transaksional.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Community\"><\/span>Community<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Komunitas merupakan sekelompok entitas yang berinteraksi untuk tujuan yang sama. Pelanggan atau klien bisnis dapat menjadi bagian dari komunitas di mana mereka berinteraksi. Oleh karena itu, pengembangan komunitas merupakan tugas yang dilakukan oleh semua bisnis.<\/p>\n<p><a href=\"https:\/\/inovasika.id\/artikel\/proses-digital-marketing\/\" target=\"_blank\" rel=\"noopener\">Baca juga: Proses Pemasaran Digital<\/a><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Site\"><\/span>Site<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Kita harus setuju bahwa interaksi internet marketing terjadi pada media digital yaitu internet. Baik interaksi maupun relasi juga membutuhkan tempat yang sesuai, yang tersedia kapan saja dan dimana saja, yaitu lokasi digital untuk interaksi digital. Lokasi ini dapat disebut site.<\/p>\n<p>&nbsp;<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Security\"><\/span>Security<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Fungi keamanan merupakan fungsi yang penting ketika transaksi dimulai dan dilakukan melalui channel internet. Keamanan dari pengumpulan data, penyimpanan data pelanggan dan transaksi-transaksi.<\/p>\n<p>&nbsp;<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Sales_Promotion\"><\/span>Sales Promotion<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Promosi penjualan digunakan secara luas dalam pemasaran tradisional. Fungsi ini memperhitungkan kemampuan para pemasar untuk berpikir kreatif, di mana banyak pekerjaan dan inspirasi yang dibutuhkan untuk menemukan kemungkinan baru dalam mengembangkan rencana promosi yang efisien. Untuk itu, para pemasar menggunakan teknologi internet baru untuk pemasaran penjualan mereka.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>7 Fungsi Digital Marketing, Digital marketing\u00a0adalah metode ataupun\u00a0strategi promosi suatu produk atau jasa\u00a0menggunakan media digital. Aktivitas\u00a0digital marketing\u00a0tidak hanya melalui iklan yang ditayangkan di televisi atau radio saja, melainkan sudah merambah ke internet. Jika dulu internet hanya digunakan untuk komunikasi, saat ini keberadaannya juga dimanfaatkan untuk media promosi. Keberadaan internet membuat cakupan semakin luas. Tidak mengherankan [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5115,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5098","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tak-berkategori"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>7 Fungsi Digital Marketing - Artikel Artikel 7 Fungsi Digital Marketing<\/title>\n<meta name=\"description\" content=\"7 Fungsi Digital Marketing , Digital marketing\u00a0adalah metode ataupun\u00a0strategi promosi suatu produk atau jasa\u00a0menggunakan media digital. aktif\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inovasika.id\/public\/artikel\/7-fungsi-digital-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 Fungsi Digital Marketing - 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