{"id":5117,"date":"2022-05-25T08:38:06","date_gmt":"2022-05-25T08:38:06","guid":{"rendered":"https:\/\/inovasika.id\/artikel\/?p=5117"},"modified":"2025-06-25T13:54:44","modified_gmt":"2025-06-25T06:54:44","slug":"3-langkah-memulai-digital-marketing-yang-efektif","status":"publish","type":"post","link":"https:\/\/inovasika.id\/public\/artikel\/3-langkah-memulai-digital-marketing-yang-efektif\/","title":{"rendered":"3 Langkah Memulai Digital Marketing Yang Efektif"},"content":{"rendered":"<h2 id=\"cfa1\" class=\"pw-post-title iu iv iw bn ix iy iz ja jb jc jd je jf jg jh ji jj jk jl jm jn jo jp jq jr js fy\">3 Langkah Memulai Digital Marketing Yang Efektif<\/h2>\n<p class=\"pw-post-title iu iv iw bn ix iy iz ja jb jc jd je jf jg jh ji jj jk jl jm jn jo jp jq jr js fy\">Pada dasarnya, Digital Marketing bisa didefinisikan sebagai strategi pemasaran yang menggunakan media digital sebagai alat untuk menggaet target pasar.<\/p>\n<p class=\"pw-post-body-paragraph ke kf iw kg b kh ki kj kk kl km kn ko kp kq kr ks kt ku kv kw kx ky kz la lb ip fy\" data-selectable-paragraph=\"\">Di dunia serba digital dan terkoneksi seperti sekarang, topik digital marketing<\/p>\n<p class=\"pw-post-body-paragraph ke kf iw kg b kh ki kj kk kl km kn ko kp kq kr ks kt ku kv kw kx ky kz la lb ip fy\" data-selectable-paragraph=\"\">semakin ramai dicari dan diperbincangkan baik di kalangan para akademisi,<\/p>\n<p class=\"pw-post-body-paragraph ke kf iw kg b kh ki kj kk kl km kn ko kp kq kr ks kt ku kv kw kx ky kz la lb ip fy\" data-selectable-paragraph=\"\">pelaku bisnis, selebgram hingga politisi. Hal ini tidaklah mengherankan, karena di masyarakat\u00a0<em class=\"lc\">zaman now\u00a0<\/em>penggunaan perangkat digital dan konsumsi data digital sudah menjadi kebutuhan primer sehari-hari.<\/p>\n<p data-selectable-paragraph=\"\">\n<p id=\"631f\" class=\"pw-post-body-paragraph ke kf iw kg b kh ki kj kk kl km kn ko kp kq kr ks kt ku kv kw kx ky kz la lb ip fy\">Menurut We Are Social (2019), jumlah pengguna Internet di Indonesia adalah 150 juta orang. Sedangkan menurut Hootsuite (2019), pengguna aktif sosial media di Indonesia juga sama besarnya. Data ini juga diprediksi akan terus tumbuh tiap tahunnya. Hal ini juga mendukung pernyataan bahwa digitall marketing akan memegang peranan krusial dalam keberhasilan strategi markeeting di Indonesia di masa sekarang dan yang akan datang. Mengesampingkan digital markeeting, maka sama saja merencanakan untuk tertinggal jauh dalam kompetisi memperebutkan pelanggan.<\/p>\n<p>Baca juga:<a href=\"https:\/\/www.salesforce.com\/ap\/form\/sem\/crm-marketing-demo-email-rad-2\/?d=7013y000002K4cnAAC&amp;nc=7010M000000ZPshQAG&amp;dcmp=KNC-Google&amp;brand=No&amp;ef_id=CjwKCAjwp7eUBhBeEiwAZbHwkcgDARB0VSUnRD4kxFw7Lw9ROOBPBLUw1irraMU_V96fEy-TvPD8IhoCMEgQAvD_BwE:G:s&amp;s_kwcid=AL!4720!3!586689472204!p!!g!!e%20marketing&amp;gclid=CjwKCAjwp7eUBhBeEiwAZbHwkcgDARB0VSUnRD4kxFw7Lw9ROOBPBLUw1irraMU_V96fEy-TvPD8IhoCMEgQAvD_BwE\" target=\"_blank\" rel=\"noopener\"><span class=\" header-text \">Stand Out In Your Customer&#8217;s Inbox<\/span><\/a><\/p>\n<h4 id=\"ddd5\" class=\"pw-post-body-paragraph ke kf iw kg b kh ki kj kk kl km kn ko kp kq kr ks kt ku kv kw kx ky kz la lb ip fy\">Lalu bagaimana caranya memulai digital marketing?<\/h4>\n<p id=\"a133\" class=\"pw-post-body-paragraph ke kf iw kg b kh ki kj kk kl km kn ko kp kq kr ks kt ku kv kw kx ky kz la lb ip fy\" data-selectable-paragraph=\"\"><strong class=\"kg ix\">1. Definisikan dan tentukan profil target pelanggan<\/strong><\/p>\n<p id=\"7101\" class=\"pw-post-body-paragraph ke kf iw kg b kh ki kj kk kl km kn ko kp kq kr ks kt ku kv kw kx ky kz la lb ip fy\" data-selectable-paragraph=\"\">Mulai kenali siapa target pelanggan, ketahui umur mereka, pekerjaannya, tempat tinggalnya, kebiasaannya dan karakteristik penting lainnya. Dengan mengetahui dengan jelas target pelanggan maka diharapkan channel digital markeeting yang dipilih nantinya akan tepat sasaran sehingga hasilnya akan jauh lebih efektif dan efisien.<\/p>\n<p id=\"b439\" class=\"pw-post-body-paragraph ke kf iw kg b kh ki kj kk kl km kn ko kp kq kr ks kt ku kv kw kx ky kz la lb ip fy\" data-selectable-paragraph=\"\"><strong class=\"kg ix\">2. Tentukan tujuan output<\/strong><\/p>\n<p id=\"e0d8\" class=\"pw-post-body-paragraph ke kf iw kg b kh ki kj kk kl km kn ko kp kq kr ks kt ku kv kw kx ky kz la lb ip fy\" data-selectable-paragraph=\"\">Dari digital marketing\u00a0<em class=\"lc\">campaign\u00a0<\/em>yang akan dieksekusi, penting untuk menentukan tujuan output. Apakah untuk\u00a0<em class=\"lc\">closing sales<\/em>, mengenalkan brand, menambah pengunjung website, mendapatkan leads baru, mendapatkan email\/kontak, meningkatkan\u00a0<em class=\"lc\">social engagements<\/em>, meningkatkan\u00a0<em class=\"lc\">social activities (followers, likes, comments)<\/em>, mendapatkan\u00a0<em class=\"lc\">subscribers<\/em>, mendapatkan pengguna aplikasi baru, dan sebagainya. Sebelum memulai kampanye pemasaran digital, tujuan\u00a0<em class=\"lc\">output\u00a0<\/em>dari digital marketing campaign sudah harus didefinisikan dengan jelas dan terperinci. Jangan sampai inkonsisten di tengah jalan karena akan menyebabkan bertambahnya biaya, tenaga dan waktu yang dibutuhkan.<\/p>\n<p data-selectable-paragraph=\"\">Baca juga:<a href=\"https:\/\/inovasika.id\/artikel\/7-fungsi-digital-marketing\/\" target=\"_blank\" rel=\"noopener\">7 Fungsi Digital Marketing<\/a><\/p>\n<p id=\"f07a\" class=\"pw-post-body-paragraph ke kf iw kg b kh ki kj kk kl km kn ko kp kq kr ks kt ku kv kw kx ky kz la lb ip fy\" data-selectable-paragraph=\"\"><strong class=\"kg ix\">3. Pilih channel digital marketing yang cocok<\/strong><\/p>\n<p id=\"281c\" class=\"pw-post-body-paragraph ke kf iw kg b kh ki kj kk kl km kn ko kp kq kr ks kt ku kv kw kx ky kz la lb ip fy\" data-selectable-paragraph=\"\">Dengan langkah pertama dan kedua, serta sesuaikan dengan kondisi budget pemasaran yang dimiliki. Ada beberapa contoh channel digital marketing yang bisa digunakan, seperti SEO (<em class=\"lc\">Search Engine Optimization<\/em>),<em class=\"lc\">\u00a0Paid ads\u00a0<\/em>(iklan berbayar seperti Google Ads, FB ads), social media marketing, email marketing, video marketing, content marketing, dan lainnya. Kuncinya untuk memulai adalah kenali target pelanggan yang ingin ditargetkan dan sesuaikan dengan budget yang dimiliki. Contoh jika pelanggan adalah kaum millennial berusia 15\u201321 tahun maka bisa menggunakan channel social media baik itu melalui promosi social ads (berbayar) atau promosi akun sosial media tidak berbayar melalui platform sosial seperti facebook, Instagram dan Youtube. Pilihan channel akan menentukan keberhasilan dan efektif tidaknya kampanye pemasaran digital dalam menggaet target pelanggan, jadi tentukan dengan bijaksana.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>3 Langkah Memulai Digital Marketing Yang Efektif Pada dasarnya, Digital Marketing bisa didefinisikan sebagai strategi pemasaran yang menggunakan media digital sebagai alat untuk menggaet target pasar. Di dunia serba digital dan terkoneksi seperti sekarang, topik digital marketing semakin ramai dicari dan diperbincangkan baik di kalangan para akademisi, pelaku bisnis, selebgram hingga politisi. Hal ini tidaklah [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5130,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5117","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tak-berkategori"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>3 Langkah Memulai Digital Marketing Yang Efektif - Artikel<\/title>\n<meta name=\"description\" content=\"3 Langkah Memulai Digital Marketing Yang Efektif Pada dasarnya, Digital Marketing bisa didefinisikan sebagai strategi pemasaran yang\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inovasika.id\/public\/artikel\/3-langkah-memulai-digital-marketing-yang-efektif\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 Langkah Memulai Digital Marketing Yang Efektif - 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