{"id":5128,"date":"2022-05-25T09:09:55","date_gmt":"2022-05-25T09:09:55","guid":{"rendered":"https:\/\/inovasika.id\/artikel\/?p=5128"},"modified":"2025-06-25T13:56:14","modified_gmt":"2025-06-25T06:56:14","slug":"5-peluang-pekerjaan-di-bidang-digital-marketing","status":"publish","type":"post","link":"https:\/\/inovasika.id\/public\/artikel\/5-peluang-pekerjaan-di-bidang-digital-marketing\/","title":{"rendered":"5 Peluang Pekerjaan di Bidang Digital Marketing"},"content":{"rendered":"<h4>5 Peluang Pekerjaan di Bidang Digital Marketing<\/h4>\n<p>Pekerjaan di bidang digital marketing\u00a0semakin hari, semakin banyak dibutuhkan. Melihat banyaknya masyarakat yang menggunakan internet dalam kehidupan sehari-harinya, membuka peluang bagi para pebisnis untuk melakukan marketing secara digital. Bayangkan pengguna internet di Indonesia sampai pada kuartal II tahun 2020 telah mencapai 196,7 juta (APJII, 2020).<\/p>\n<p>Berikut beberapa peluang pekerjaan yang akan kamu dapatkan jika kamu belajar\u00a0<em>digital marketing<\/em>:<\/p>\n<p><strong>1. Content Strategist\/Social Media Strategist<\/strong><\/p>\n<p>Content strategist atau ada yang menyebutnya social media strategist, bertanggung jawab dalam mengatur strategi yang tepat untuk konten-konten yang akan dibagikan, membuat rencana untuk sebuah\u00a0<em>campaign<\/em>\u00a0agar mencapai KPI (Key Performance Indicator), merancang strategi promosi melalui berbagai social media. Seorang content strategist harus mampu menganalisis\u00a0<em>traffic<\/em>\u00a0social media dengan memiliki kemampuan SEO (Search Engine Optimization).<\/p>\n<p>baca juga :<a href=\"https:\/\/www.ocbcnisp.com\/id\/article\/2021\/09\/06\/digital-marketing-adalah\" target=\"_blank\" rel=\"noopener\">Apa Itu Digital Marketing? Ini Kelebihan, Jenis, &amp; Contohnya<\/a><\/p>\n<p><strong>2. Social Media Specialist<\/strong><\/p>\n<h4>Social media specialist merupakan sebuah profesi dimana seseorang bertugas membuat konten yang telah dirancang oleh seorang content strategist atau social media strategist. Konten-koten tersebut dapat berupa podcast, artikel, video, ataupun gambar.<\/h4>\n<p><strong>3. Copywriter<\/strong><\/p>\n<p>Biasanya copywriter akan diminta membuat tulisan untuk sebuah iklan billboard, televisi, website, media sosial ataupun membuat\u00a0<em>e-mail marketing<\/em>. Copywriter membuat sebuah tulisan dengan tujuan untuk mengajak orang lain untuk berinteraksi dengan sebuah produk. Untuk menjadi seorang copywriter, kemampuan yang harus kamu miliki yaitu mengolah kata menjadi kalimat\u00a0<em>call to action<\/em>. Kata yang harus dirangkai oleh seorang copywriter harus berbentuk persuasif dan seorang copywriter harus tau bagaimana menulis seusai dengan target pasarnya<\/p>\n<p><strong>4. Content Writer<\/strong><\/p>\n<p>Content writer berfokus untuk membuat konten dalam bentuk tulisan yang bertujuan untuk mengedukasi ataupun menghibur. Seorang content writer tentunya dituntut untuk menjadi kreatif. Seorang content writer dapat menulis di berbagai\u00a0<em>platform<\/em>\u00a0seperti blog dan website. Terkadang mereka juga diminta untuk membuat skrip video.<\/p>\n<p><strong>5. SEO\/SEM Specialist<\/strong><\/p>\n<p>SEO\/SEM specialist bertujuan untuk memaksimalkan\u00a0<em>traffic<\/em>\u00a0website, membuat website agar berada dipencarian paling atas agar website mudah untuk ditemukan. Seorang SEO\/SEM specialist harus memahami algortima dari mesin pencarian. SEO merupakan bagian dari SEM. SEO berfokus pada memaksimalkan\u00a0<em>traffic<\/em>\u00a0website sedangkan SEM bagaimana memasarkan website melalui iklan ataupun hasil pencarian organik.<\/p>\n<p>baca juga : <a href=\"https:\/\/inovasika.id\/artikel\/proses-digital-marketing\/\" target=\"_blank\" rel=\"noopener\">Proses Digital Marketing<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>5 Peluang Pekerjaan di Bidang Digital Marketing Pekerjaan di bidang digital marketing\u00a0semakin hari, semakin banyak dibutuhkan. Melihat banyaknya masyarakat yang menggunakan internet dalam kehidupan sehari-harinya, membuka peluang bagi para pebisnis untuk melakukan marketing secara digital. Bayangkan pengguna internet di Indonesia sampai pada kuartal II tahun 2020 telah mencapai 196,7 juta (APJII, 2020). Berikut beberapa peluang [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5137,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5128","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tak-berkategori"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 Peluang Pekerjaan di Bidang Digital Marketing - Artikel<\/title>\n<meta name=\"description\" content=\"5 Peluang Pekerjaan di Bidang Digital Marketing Pekerjaan di bidang digital marketing\u00a0semakin hari, semakin banyak dibutuhkan. 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