{"id":5136,"date":"2022-05-25T09:32:59","date_gmt":"2022-05-25T09:32:59","guid":{"rendered":"https:\/\/inovasika.id\/artikel\/?p=5136"},"modified":"2025-06-25T13:56:14","modified_gmt":"2025-06-25T06:56:14","slug":"kelebihan-jasa-digital-marketing","status":"publish","type":"post","link":"https:\/\/inovasika.id\/public\/artikel\/kelebihan-jasa-digital-marketing\/","title":{"rendered":"Kelebihan Jasa Digital Marketing"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_87 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/inovasika.id\/public\/artikel\/kelebihan-jasa-digital-marketing\/#Beberapa_kelebihan_digital_marketing_adalah_sebagai_berikut\" >Beberapa kelebihan digital marketing adalah sebagai berikut:<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/inovasika.id\/public\/artikel\/kelebihan-jasa-digital-marketing\/#1_Lebih_murah\" >1. Lebih murah<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/inovasika.id\/public\/artikel\/kelebihan-jasa-digital-marketing\/#2_Branding_cepat_dan_luas\" >2. Branding cepat dan luas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/inovasika.id\/public\/artikel\/kelebihan-jasa-digital-marketing\/#3_Lebih_mudah\" >3. Lebih mudah<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/inovasika.id\/public\/artikel\/kelebihan-jasa-digital-marketing\/#4_Tepat_sasaran\" >4. Tepat sasaran<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/inovasika.id\/public\/artikel\/kelebihan-jasa-digital-marketing\/#5_Pengumpulan_data\" >5. Pengumpulan data<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<p>Kelebihan Jasa Digital Marketing, Banyaknya jasa digital marketing yang dipakai oleh perusahaan-perusahaan, membuktikan bahwa metode ini memiliki banyak kelebihan dan manfaat yang dapat diperoleh. Jika dibandingkan dengan pemasaran tradisional, digital marketing memiliki kelebihan di sektor jangkauan dan teknologi artificial intelligence yang dapat mempelajari perilaku calon pelanggan di dunia maya.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Beberapa_kelebihan_digital_marketing_adalah_sebagai_berikut\"><\/span><a href=\"https:\/\/kajabi.com\/blog\/digital-marketing\">Beberapa kelebihan digital marketing adalah sebagai berikut:<\/a><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>&nbsp;<\/p>\n<h5><span class=\"ez-toc-section\" id=\"1_Lebih_murah\"><\/span>1. Lebih murah<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>Umumnya kelebihan digital marketing adalah biayanya yang notabene lebih murah daripada teknik pemasaran konvensional. Meski terkadang bisa saja digital marketing bisa lebih mahal, terutama pada awal proses branding. Selain itu dengan digital marketing, pembiayaan bisa menyesuaikan target dari iklan yang diinginkan. Dengan kata lain iklan menyasar secara lebih spesifik kepada calon konsumen potensial.<\/p>\n<p>&nbsp;<\/p>\n<h5><span class=\"ez-toc-section\" id=\"2_Branding_cepat_dan_luas\"><\/span>2. Branding cepat dan luas<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>Kelebihan digital marketing adalah proses branding jauh lebih mudah dan cepat. Salah satu kelemahan terbesar pemasaran konvensional adalah jangkauan promosinya yang sangat terbatas. Dalam strategi konvensional, perusahaan perlu mengeluarkan uang lebih banyak jika ingin melakukan branding ke lebih banyak konsumen.<\/p>\n<p>&nbsp;<\/p>\n<h5><span class=\"ez-toc-section\" id=\"3_Lebih_mudah\"><\/span>3. Lebih mudah<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>Salah satu kelebihan dalam digital marketing adalah pengaplikasiannya yang mudah. Dengan digital marketing, pengusaha memiliki kemudahan dalam menjangkau calon konsumen yang lebih luas. Beberapa platform yang dapat Anda gunakan di antaranya adalah media sosial (Facebook, Instagram, Twitter) dan marketplace (Shopee, Tokopedia, Bukalapak, Lazada, dan lain-lainnya). Karena bersifat digital, maka iklan akan lebih mudah diakses oleh calon konsumen. Jangkauan calon konsumen yang lebih besar akan berdampak pada meningkatnya volume penjualan barang dan jasa yang ditawarkan.<\/p>\n<p><a href=\"https:\/\/inovasika.id\/artikel\/7-fungsi-digital-marketing\/\" target=\"_blank\" rel=\"noopener\">Baca juga: 7 Fungsi Pemasaran Digital<\/a><\/p>\n<h5><span class=\"ez-toc-section\" id=\"4_Tepat_sasaran\"><\/span>4. Tepat sasaran<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>Konsep digital marketing adalah dinilai lebih efektif bagi pengusaha atau produsen suatu produk. Hal ini dikarenakan pada digital marketing perusahaan dapat lebih memfokuskan periklanan kepada calon konsumen yang lebih potensial sehingga iklan lebih tepat sasaran. Dengan pemasaran yang lebih efektif, sasaran konsumen yang potensial lebih terarah dan tentunya memaksimalkan penjualan produk atau jasa yang perusahaan miliki. Pemasaran menjadi lebih efektif dan tepat sasaran.<\/p>\n<p>&nbsp;<\/p>\n<h5><span class=\"ez-toc-section\" id=\"5_Pengumpulan_data\"><\/span>5. Pengumpulan data<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>Penerapan digital marketing adalah memberikan keuntungan tersendiri, selain memasarkan produk yang ditawarkan. Keuntungan lainnya adalah kemudahan yang perusahaan dapatkan dalam mengumpulkan data konsumen. Dalam semua aspek iklan digital, baik sebelum maupun sesudah melakukan iklan khususya dengan Google Ads dan Facebook Ads, keuntungan terbesarnya adalah data. Data ini dapat dimanfaatkan untuk mengembangkan strategi pemasaran berikutnya. Data konsumen dapat berupa jenis kelamin, usia, minat, lokasi konsumen, serta preferensi pembelian.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kelebihan Jasa Digital Marketing, Banyaknya jasa digital marketing yang dipakai oleh perusahaan-perusahaan, membuktikan bahwa metode ini memiliki banyak kelebihan dan manfaat yang dapat diperoleh. Jika dibandingkan dengan pemasaran tradisional, digital marketing memiliki kelebihan di sektor jangkauan dan teknologi artificial intelligence yang dapat mempelajari perilaku calon pelanggan di dunia maya. Beberapa kelebihan digital marketing adalah sebagai [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5140,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5136","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tak-berkategori"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kelebihan Jasa Digital Marketing - Artikel Kelebihan Jasa Digital Marketing<\/title>\n<meta name=\"description\" content=\"Kelebihan jasa digital marketing, Banyaknya jasa digital marketing yang dipakai oleh perusahaan-perusahaan, membuktikan bahwa metode ini memi\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inovasika.id\/public\/artikel\/kelebihan-jasa-digital-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kelebihan Jasa Digital Marketing - 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