{"id":5148,"date":"2022-05-27T02:46:43","date_gmt":"2022-05-27T02:46:43","guid":{"rendered":"https:\/\/inovasika.id\/artikel\/?p=5148"},"modified":"2025-06-25T13:56:58","modified_gmt":"2025-06-25T06:56:58","slug":"7-langkah-digital-marketing-dengan-strategi","status":"publish","type":"post","link":"https:\/\/inovasika.id\/public\/artikel\/7-langkah-digital-marketing-dengan-strategi\/","title":{"rendered":"7 Langkah Digital Marketing Dengan Strategi"},"content":{"rendered":"<p>Berikut Dibawah Ini 7 Langkah Digital Marketing Dengan Strategi:<\/p>\n<p style=\"margin-top: 15.0pt; background: white;\"><strong><span style=\"font-size: 13.5pt; font-family: 'Arial','sans-serif';\">1. Memahami Peran dan Fungsi Media Digital<\/span><\/strong><\/p>\n<p style=\"margin-top: 15.0pt; background: white; box-sizing: border-box; margin-bottom: 1rem; overflow-wrap: break-word; font-variant-ligatures: normal; font-variant-caps: normal; orphans: 2; text-align: start; widows: 2; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; word-spacing: 0px;\"><span style=\"font-size: 13.5pt; font-family: 'Arial','sans-serif';\">Anda perlu mengetahui setidaknya ada 4 jenis media yang sering digunakan yaitu:<\/span><\/p>\n<p style=\"margin-top: 15.0pt; background: white; box-sizing: border-box; margin-bottom: 1rem; overflow-wrap: break-word; font-variant-ligatures: normal; font-variant-caps: normal; orphans: 2; text-align: start; widows: 2; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; word-spacing: 0px;\"><strong style=\"box-sizing: border-box;\"><span style=\"font-size: 13.5pt; font-family: 'Arial','sans-serif';\">Website:<\/span><\/strong><span style=\"font-size: 13.5pt; font-family: 'Arial','sans-serif';\">\u00a0adalah media halaman selain menyampaikan informasi, bisa digunakan untuk jual beli memasarkan produk dan jasa. Website dibuat oleh sang pemilik dengan akses yang bebas untuk mendesain dan mengisi konten apa saja yang diperlukan.<\/span><\/p>\n<p style=\"margin-top: 15.0pt; background: white; box-sizing: border-box; margin-bottom: 1rem; overflow-wrap: break-word; font-variant-ligatures: normal; font-variant-caps: normal; orphans: 2; text-align: start; widows: 2; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; word-spacing: 0px;\"><strong style=\"box-sizing: border-box;\"><span style=\"font-size: 13.5pt; font-family: 'Arial','sans-serif';\">Marketplace:<\/span><\/strong><span style=\"font-size: 13.5pt; font-family: 'Arial','sans-serif';\">\u00a0situs yang disedakan sebagai tempat jual beli secara aman, semua penjual bisa membuat toko online di marketplace dan pembeli juga bisa bebas melakukan transaksi dengan sistem yang ditentukan oleh pihak marketplace.<\/span><\/p>\n<p style=\"margin-top: 15.0pt; background: white; box-sizing: border-box; margin-bottom: 1rem; overflow-wrap: break-word; font-variant-ligatures: normal; font-variant-caps: normal; orphans: 2; text-align: start; widows: 2; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; word-spacing: 0px;\"><strong style=\"box-sizing: border-box;\"><span style=\"font-size: 13.5pt; font-family: 'Arial','sans-serif';\">Toko online:<\/span><\/strong><span style=\"font-size: 13.5pt; font-family: 'Arial','sans-serif';\">\u00a0adalah website yang fungsinya lebih diutamakan sebagai toko yang memajang produk-produk secara online agar visitor bisa leluasa memilih dan melakukan order secara online.<\/span><\/p>\n<p style=\"margin-top: 15.0pt; background: white; box-sizing: border-box; margin-bottom: 1rem; overflow-wrap: break-word; font-variant-ligatures: normal; font-variant-caps: normal; orphans: 2; text-align: start; widows: 2; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; word-spacing: 0px;\"><strong style=\"box-sizing: border-box;\"><span style=\"font-size: 13.5pt; font-family: 'Arial','sans-serif';\">Sosial Media:<\/span><\/strong><span style=\"font-size: 13.5pt; font-family: 'Arial','sans-serif';\">\u00a0Media untuk berkumpul, berinteraksi, bersosialisasi secara online namun juga bisa digunakan sebagai akun bisnis.<\/span><\/p>\n<p style=\"margin-top: 15.0pt; background: white; box-sizing: border-box; margin-bottom: 1rem; overflow-wrap: break-word; font-variant-ligatures: normal; font-variant-caps: normal; orphans: 2; text-align: start; widows: 2; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; word-spacing: 0px;\"><b><span style=\"font-size: 13.5pt; font-family: 'Arial','sans-serif';\"><br style=\"box-sizing: border-box;\" \/><strong><span style=\"font-family: 'Arial','sans-serif';\">2. Memetakan Segmen Market Bisnis Anda<\/span><\/strong><\/span><\/b><\/p>\n<p style=\"margin-top: 15.0pt; background: white; box-sizing: border-box; margin-bottom: 1rem; overflow-wrap: break-word; font-variant-ligatures: normal; font-variant-caps: normal; orphans: 2; text-align: start; widows: 2; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; word-spacing: 0px;\"><span style=\"font-size: 13.5pt; font-family: 'Arial','sans-serif';\">Siapakah segmen market anda?<\/span><\/p>\n<p style=\"margin-top: 15.0pt; background: white; box-sizing: border-box; margin-bottom: 1rem; overflow-wrap: break-word; font-variant-ligatures: normal; font-variant-caps: normal; orphans: 2; text-align: start; widows: 2; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; word-spacing: 0px;\"><span style=\"font-size: 13.5pt; font-family: 'Arial','sans-serif';\">Apakah pria atau wanita, di usia berapa, apa kebiasaan media internet yang digunakan, tinggal dimana, apakah remaja yang suka mengunakan sosial media? atau para profesional yang suka membaca website portal berita?<\/span><\/p>\n<p style=\"margin-top: 15.0pt; background: white; box-sizing: border-box; margin-bottom: 1rem; overflow-wrap: break-word; font-variant-ligatures: normal; font-variant-caps: normal; orphans: 2; text-align: start; widows: 2; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; word-spacing: 0px;\"><span style=\"font-size: 13.5pt; font-family: 'Arial','sans-serif';\">Dengan memetakan segmen market, agar kegitan pemasaran online lebih tepat sasaran dan mudah dalam mengelola media digital yang digunakan.<\/span><\/p>\n<p style=\"margin-top: 15.0pt; background: white; box-sizing: border-box; margin-bottom: 1rem; overflow-wrap: break-word; font-variant-ligatures: normal; font-variant-caps: normal; orphans: 2; text-align: start; widows: 2; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; word-spacing: 0px;\"><b><span style=\"font-size: 13.5pt; font-family: 'Arial','sans-serif';\"><strong><span style=\"font-family: 'Arial','sans-serif';\">3. Memilih Media Digital yang Tepat<\/span><\/strong><\/span><\/b><\/p>\n<p style=\"margin-top: 15.0pt; background: white; box-sizing: border-box; margin-bottom: 1rem; overflow-wrap: break-word; font-variant-ligatures: normal; font-variant-caps: normal; orphans: 2; text-align: start; widows: 2; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; word-spacing: 0px;\"><span style=\"font-size: 13.5pt; font-family: 'Arial','sans-serif';\">Setelah memahami ke empat media digital yang paling sering digunakan. Selanjutnya anda bisa menentukan pilihan untuk menggunakan salah satu media digital saja, dua atau semuanya.<\/span><\/p>\n<p style=\"margin-top: 15.0pt; background: white; box-sizing: border-box; margin-bottom: 1rem; overflow-wrap: break-word; font-variant-ligatures: normal; font-variant-caps: normal; orphans: 2; text-align: start; widows: 2; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; word-spacing: 0px;\"><span style=\"font-size: 13.5pt; font-family: 'Arial','sans-serif';\">Jika anda amati baik-baik dari keempat media diatas mempunyai karakteristik yang berbeda-beda dan bisa dimanfaatkan untuk saling melengkapi satu sama lain dalam pemasaran online.<\/span><\/p>\n<p style=\"margin-top: 15.0pt; background: white; box-sizing: border-box; margin-bottom: 1rem; overflow-wrap: break-word; font-variant-ligatures: normal; font-variant-caps: normal; orphans: 2; text-align: start; widows: 2; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; word-spacing: 0px;\"><span style=\"font-size: 13.5pt; font-family: 'Arial','sans-serif';\">Selain itu juga\u00a0 tergantung dengan jenis barang atau jasa dan juga segmen market. Tidak ada satu media yang lebih unggul, karena pada umumnya masing-masing punya karakter market sendiri-sendiri, dan yang terbaik adalah memilih media yang paling tepat<\/span><\/p>\n<p><strong>Baca juga:<\/strong> Tips Menyusun Strategi\u00a0Digital Marketing<\/p>\n<h4><b><span style=\"font-size: 13.5pt; font-family: 'Arial','sans-serif';\"><strong><span style=\"font-family: 'Arial','sans-serif';\">4. Menerapkan Internet Marketing dengan Baik<\/span><\/strong><\/span><\/b><\/h4>\n<p style=\"margin-top: 15.0pt; background: white; box-sizing: border-box; margin-bottom: 1rem; overflow-wrap: break-word; font-variant-ligatures: normal; font-variant-caps: normal; orphans: 2; text-align: start; widows: 2; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; word-spacing: 0px;\"><span style=\"font-size: 13.5pt; font-family: 'Arial','sans-serif';\">Apapun yang berhubungan dengan akses internet dan bisa memasarkan produk di internet, secara sederhana anda sudah mulai menerapkan internet marketing.<\/span><\/p>\n<p style=\"margin-top: 15.0pt; background: white; box-sizing: border-box; margin-bottom: 1rem; overflow-wrap: break-word; font-variant-ligatures: normal; font-variant-caps: normal; orphans: 2; text-align: start; widows: 2; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; word-spacing: 0px;\"><span style=\"font-size: 13.5pt; font-family: 'Arial','sans-serif';\">Sebagai contoh sederhana, menawarkan produk melalui kontak whatsapp atau line. Namun hal ini tentu kurang baik dan terbatas jika menawarkan ke teman yang kebetulan belum membutuhkan produk yang anda tawarkan.<\/span><\/p>\n<p style=\"margin-top: 15.0pt; background: white; box-sizing: border-box; margin-bottom: 1rem; overflow-wrap: break-word; font-variant-ligatures: normal; font-variant-caps: normal; orphans: 2; text-align: start; widows: 2; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; word-spacing: 0px;\"><span style=\"font-size: 13.5pt; font-family: 'Arial','sans-serif';\">Contoh menggunakan internet marketing secara gratis seperti jualan di facebook, instagram, olx, tokopedia, bukalapak, forum dimana anda bisa memasarkan produk secara online.<\/span><\/p>\n<h4 style=\"margin-top: 15.0pt; background: white; box-sizing: border-box; margin-bottom: 1rem; overflow-wrap: break-word; font-variant-ligatures: normal; font-variant-caps: normal; orphans: 2; text-align: start; widows: 2; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; word-spacing: 0px;\"><b><span style=\"font-size: 13.5pt; font-family: 'Arial','sans-serif';\"><strong><span style=\"font-family: 'Arial','sans-serif';\">5. Membuat dan Mendistribusikan Content Marketing<\/span><\/strong><\/span><\/b><\/h4>\n<p style=\"margin-top: 15.0pt; background: white; box-sizing: border-box; margin-bottom: 1rem; overflow-wrap: break-word; font-variant-ligatures: normal; font-variant-caps: normal; orphans: 2; text-align: start; widows: 2; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; word-spacing: 0px;\"><span style=\"font-size: 13.5pt; font-family: 'Arial','sans-serif';\">Content merupakan suatu informasi yang bisa dinikmati oleh orang lain. Contohnya seperti artikel, video atau poster.<\/span><\/p>\n<p style=\"margin-top: 15.0pt; background: white; box-sizing: border-box; margin-bottom: 1rem; overflow-wrap: break-word; font-variant-ligatures: normal; font-variant-caps: normal; orphans: 2; text-align: start; widows: 2; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; word-spacing: 0px;\"><span style=\"font-size: 13.5pt; font-family: 'Arial','sans-serif';\">Sedangkan content marketing, selain bisa dinikmati juga bisa menimbulkan rasa ingin membeli atau setidaknya dari content tersebut audiens menjadi tahu apa sih produk yang anda jual.<\/span><\/p>\n<p style=\"margin-top: 15.0pt; background: white; box-sizing: border-box; margin-bottom: 1rem; overflow-wrap: break-word; font-variant-ligatures: normal; font-variant-caps: normal; orphans: 2; text-align: start; widows: 2; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; word-spacing: 0px;\"><span style=\"font-size: 13.5pt; font-family: 'Arial','sans-serif';\">Content marketing bisa mempunyai nilai informasi, edukasi, dan daya tarik tergantung anda mau menggunakan yang mana untuk mengemas produk di dalam content tersebut. Kemudian bisa dibagikan di Facebook, Instgram, blog atau website, atau iklan.<b><br \/>\n<strong><span style=\"font-family: 'Arial','sans-serif';\">6. Menggunakan Iklan Digital Marketing<\/span><\/strong><\/b><\/span><\/p>\n<p style=\"margin-top: 15.0pt; background: white;\"><span style=\"font-size: 13.5pt; font-family: 'Arial','sans-serif';\">Jika nomer 4 sebelumnya menggunakan internet marketing secara gratis, untuk point ke 6 ini anda mulailah mencoba menggunakan anggaran Iklan.<\/span><\/p>\n<p style=\"margin-top: 15.0pt; background: white; box-sizing: border-box; margin-bottom: 1rem; overflow-wrap: break-word; font-variant-ligatures: normal; font-variant-caps: normal; orphans: 2; text-align: start; widows: 2; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; word-spacing: 0px;\"><span style=\"font-size: 13.5pt; font-family: 'Arial','sans-serif';\"><span style=\"color: windowtext;\">Digital marketing<\/span>\u00a0atau internet marketing pengertiannya sama saja, yaitu pemasaran menggunakan media internet dan digital termasuk didalamnya adalah iklan.<\/span><\/p>\n<p style=\"margin-top: 15.0pt; background: white; box-sizing: border-box; margin-bottom: 1rem; overflow-wrap: break-word; font-variant-ligatures: normal; font-variant-caps: normal; orphans: 2; text-align: start; widows: 2; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; word-spacing: 0px;\"><span style=\"font-size: 13.5pt; font-family: 'Arial','sans-serif';\">Iklan digital marketing yang paling digunakan seperti Google Ads, Facebook dan Instagram Ads, atau Endorse.<\/span><\/p>\n<p style=\"margin-top: 15.0pt; background: white; box-sizing: border-box; margin-bottom: 1rem; overflow-wrap: break-word; font-variant-ligatures: normal; font-variant-caps: normal; orphans: 2; text-align: start; widows: 2; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; word-spacing: 0px;\"><span style=\"font-size: 13.5pt; font-family: 'Arial','sans-serif';\">Tujuan iklan diantaranya adalah\u00a0<em style=\"box-sizing: border-box;\"><span style=\"font-family: 'Arial','sans-serif';\">awereness<\/span><\/em>\u00a0atau memberi tahu pada konsumen,\u00a0<em style=\"box-sizing: border-box;\"><span style=\"font-family: 'Arial','sans-serif';\">interkasi edukasi<\/span><\/em>\u00a0agar konsumen anda paham produk, dan juga<em style=\"box-sizing: border-box;\"><span style=\"font-family: 'Arial','sans-serif';\">\u00a0sales konversi<\/span><\/em>\u00a0konsumen membeli produk atau jasa<\/span><\/p>\n<p style=\"margin-top: 15.0pt; background: white; box-sizing: border-box; margin-bottom: 1rem; overflow-wrap: break-word; font-variant-ligatures: normal; font-variant-caps: normal; orphans: 2; text-align: start; widows: 2; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; word-spacing: 0px;\"><b><span style=\"font-size: 13.5pt; font-family: 'Arial','sans-serif';\"><strong><span style=\"font-family: 'Arial','sans-serif';\">7. Membangun Database Customer<\/span><\/strong><\/span><\/b><span style=\"font-size: 13.5pt; font-family: 'Arial','sans-serif';\"><br style=\"box-sizing: border-box;\" \/>Dari aktifitas menggunakan <a href=\"https:\/\/superyou.co.id\/blog\/keuangan\/digital-marketing-untuk-bisnis\/\">internet marketing<\/a> sedikit banyak, perlahan tapi pasti anda pasti akan mendapatkan nomer dan email dari merket, baik yang jadi membeli ataupun tidak.<\/span><\/p>\n<p style=\"margin-top: 15.0pt; background: white; box-sizing: border-box; margin-bottom: 1rem; overflow-wrap: break-word; font-variant-ligatures: normal; font-variant-caps: normal; orphans: 2; text-align: start; widows: 2; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; word-spacing: 0px;\"><span style=\"font-size: 13.5pt; font-family: 'Arial','sans-serif';\">Setidaknya dengan menerapkan poin 1-3 data yang masuk adalah customer potensial yang suatu saat bisa membeli produk anda.<\/span><\/p>\n<p style=\"margin-top: 15.0pt; background: white; box-sizing: border-box; margin-bottom: 1rem; overflow-wrap: break-word; font-variant-ligatures: normal; font-variant-caps: normal; orphans: 2; text-align: start; widows: 2; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; word-spacing: 0px;\"><span style=\"font-size: 13.5pt; font-family: 'Arial','sans-serif';\">Karena itulah penting sekali mengumpukan data dan sesekali berikan sesuatu yang bernilai (melalui email misalnya) agar mereka mengingat bisnis anda, ketika ada timing yang tepat bisa jadi mereka akan membeli.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Berikut Dibawah Ini 7 Langkah Digital Marketing Dengan Strategi: 1. Memahami Peran dan Fungsi Media Digital Anda perlu mengetahui setidaknya ada 4 jenis media yang sering digunakan yaitu: Website:\u00a0adalah media halaman selain menyampaikan informasi, bisa digunakan untuk jual beli memasarkan produk dan jasa. Website dibuat oleh sang pemilik dengan akses yang bebas untuk mendesain dan [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5151,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5148","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tak-berkategori"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>7 Langkah Digital Marketing Dengan Strategi - Artikel<\/title>\n<meta name=\"description\" content=\"Berikut Dibawah Ini 7 Langkah Digital Marketing Dengan Strategi:1. 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