{"id":5166,"date":"2022-05-27T03:50:26","date_gmt":"2022-05-27T03:50:26","guid":{"rendered":"https:\/\/inovasika.id\/artikel\/?p=5166"},"modified":"2025-06-25T13:56:17","modified_gmt":"2025-06-25T06:56:17","slug":"marketing-manager-dan-tanggung-jawabnya","status":"publish","type":"post","link":"https:\/\/inovasika.id\/public\/artikel\/marketing-manager-dan-tanggung-jawabnya\/","title":{"rendered":"Marketing Manager Dan Tanggung Jawabnya"},"content":{"rendered":"

Marketing manager\u00a0adalah salah satu jabatan struktural di sebuah tim\u00a0marketing\u00a0perusahaan. Ia adalah pemimpin semua kampanye pemasaran perusahaan dan mengatur semua\u00a0strategi pemasaran\u00a0yang dibuat.<\/p>\n

Peran yang amat besar ini menjadikan\u00a0marketing manager<\/em>\u00a0sebagai salah satu posisi vital di sebuah perusahaan. Tanpa seorang\u00a0marketing manager<\/em>\u00a0yang handal, sebuah perusahaan bisa jadi akan kesulitan memasarkan produknya dengan baik.<\/p>\n

Tanggung Jawab Marketing Manager<\/strong><\/h2>\n

Peran yang amat besar menuntut seorang\u00a0marketing manager<\/em>\u00a0memiliki keahlian-keahlian yang terbilang cukup kompleks.<\/p>\n

Ia tidak hanya harus mengetahui data penjualan dan pengguna, tapi juga memahami strategi-strategi\u00a0marketing<\/em>.<\/p>\n

Selain dua hal tersebut, berikut beberapa tanggung jawab dan deskripsi pekerjaan yang akan dijalankan dalam peran tersebut.<\/p>\n

Baca juga: Tugas Admin Marketing dan Tanggung Jawabnya<\/a><\/strong><\/p>\n

    \n
  1. Memimpin inisiasi promosi produk<\/strong><\/li>\n<\/ol>\n

    Hal utama yang dilakukan oleh figur pada posisi ini adalah menginisiasi promosi produk.\u00a0Untuk memulai inisiasi produk, dibutuhkan data penjualan dan pengguna.<\/p>\n

    Dari data tersebut, akan ditentukan produk mana yang perlu diinisiasi ulang untuk memperbaiki penjualan.<\/p>\n

      \n
    1. Mengoordinasikan strategi pemasaran<\/strong><\/li>\n<\/ol>\n

      Strategi diperlukan untuk memastikan agar proses\u00a0marketing<\/em>\u00a0berhasil. Di sini peran seorang\u00a0marketing manager<\/em>\u00a0menjadi penting karena lewat intuisinya, ia akan mengetahui strategi apa yang seharusnya dilakukan oleh perusahaan untuk memasarkan produknya.<\/p>\n

        \n
      1. Mengatur\u00a0budget<\/em>untuk setiap kampanye\/iklan<\/strong><\/li>\n<\/ol>\n

        Setiap kampanye yang dilakukan oleh tim\u00a0marketing<\/em>\u00a0memiliki tujuan yang berbeda-beda. Nah, di sinilah tugas\u00a0maarketing manager<\/em>\u00a0untuk memastikan setiap kampanye yang memiliki tujuan besar malah memiliki\u00a0budget<\/em>\u00a0lebih sedikit dibandingkan kampanye dengan tujuan kecil.<\/p>\n

          \n
        1. Memonitor pertumbuhan perusahaan\u00a0<\/strong><\/li>\n<\/ol>\n

          Setiap proses\u00a0marketing<\/em>\u00a0yang dilakukan oleh perusahaan pasti akan dievaluasi. Salah satu evaluasinya adalah mengenai pertumbuhan perusahaan, mulai dari tingkat kepercayaan pengguna terhadap produk yang dijual hingga seberapa jauh pengguna mau terus menggunakan produk tersebut.<\/p>\n

            \n
          1. Mencoba proses\u00a0marketing<\/em>baru<\/strong><\/li>\n<\/ol>\n

            Untuk memperbesar kemungkinan menggaet calon pengguna. Proses seleksi ini menjadi tugas\u00a0maarketing manager<\/em><\/a>. Ia harus mencari hal baru, mulai dari strategi hingga\u00a0channel<\/em>\u00a0marketing<\/em>, dan menyeleksi kemungkinan yang akan terjadi.<\/p>\n","protected":false},"excerpt":{"rendered":"

            Marketing manager\u00a0adalah salah satu jabatan struktural di sebuah tim\u00a0marketing\u00a0perusahaan. Ia adalah pemimpin semua kampanye pemasaran perusahaan dan mengatur semua\u00a0strategi pemasaran\u00a0yang dibuat. Peran yang amat besar ini menjadikan\u00a0marketing manager\u00a0sebagai salah satu posisi vital di sebuah perusahaan. Tanpa seorang\u00a0marketing manager\u00a0yang handal, sebuah perusahaan bisa jadi akan kesulitan memasarkan produknya dengan baik. Tanggung Jawab Marketing Manager Peran yang […]<\/p>\n","protected":false},"author":1,"featured_media":5169,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5166","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tak-berkategori"],"yoast_head":"\nMarketing Manager Dan Tanggung Jawabnya - Artikel<\/title>\n<meta name=\"description\" content=\"Marketing manager\u00a0adalah salah satu jabatan struktural di sebuah tim\u00a0marketing\u00a0perusahaan. 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