{"id":5171,"date":"2022-05-27T04:24:51","date_gmt":"2022-05-27T04:24:51","guid":{"rendered":"https:\/\/inovasika.id\/artikel\/?p=5171"},"modified":"2025-06-25T13:56:17","modified_gmt":"2025-06-25T06:56:17","slug":"apa-pekerjaan-entry-level-digital-marketing","status":"publish","type":"post","link":"https:\/\/inovasika.id\/public\/artikel\/apa-pekerjaan-entry-level-digital-marketing\/","title":{"rendered":"Apa pekerjaan entry level digital marketing"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_87 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/inovasika.id\/public\/artikel\/apa-pekerjaan-entry-level-digital-marketing\/#1Website_Marketing\" >1.Website Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/inovasika.id\/public\/artikel\/apa-pekerjaan-entry-level-digital-marketing\/#2SEO_Search_Engine_Optimization\" >2.SEO (Search Engine Optimization)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/inovasika.id\/public\/artikel\/apa-pekerjaan-entry-level-digital-marketing\/#3SEM_Search_Engine_Marketing\" >3.SEM (Search Engine Marketing)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/inovasika.id\/public\/artikel\/apa-pekerjaan-entry-level-digital-marketing\/#4SMM_Social_Media_Marketing\" >4.SMM (Social Media Marketing)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/inovasika.id\/public\/artikel\/apa-pekerjaan-entry-level-digital-marketing\/#5Mengelola_Display_Advertiser\" >5.Mengelola Display Advertiser<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/inovasika.id\/public\/artikel\/apa-pekerjaan-entry-level-digital-marketing\/#6Membangun_Strategi_Funneling_Marketing\" >6.Membangun Strategi Funneling Marketing<\/a><\/li><\/ul><\/nav><\/div>\n<p>Apa pekerjaan entry level digital marketing<\/p>\n<p>&nbsp;<\/p>\n<h4><span class=\"ez-toc-section\" id=\"1Website_Marketing\"><\/span>1.Website Marketing<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Punya kemampuan untuk memberikan suggest atau arahan supaya website bisa menjadi alat merketing, agar mendatangkan banyak visitor. Mengarahkan website dan landing page dari segi tampilan, desain, navigasi, copywriting dan landing page untuk menarik perhatian customer.<\/p>\n<p>Digital Marketer tidak membuat website, sedangkan orang yang khusus membuat website adalah seorang web developer programer yang berbeda peranan, tetapi saling bekerjasama satu sama lain.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"2SEO_Search_Engine_Optimization\"><\/span>2.SEO (Search Engine Optimization)<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Dengan SEO, website bisa berpeluang mendatangkan banyak pengunjung dari search engine Google, dimana sebagian dari pengunjung tersebut bisa menjadi pembeli atau customer. Tanpa SEO mustahil sebuah web bisa mendapatkan banyak pengunjung, kecuali dengan anggaran dana iklan.<\/p>\n<p>Digital marketer harus tahu menerapkan optimasi SEO untuk website. Tujuannnya adalah agar website masuk di halaman pencarian teratas Google, sehingga berpeluang mendapatkan banyak calon customer dari visitornya<\/p>\n<h4><span class=\"ez-toc-section\" id=\"3SEM_Search_Engine_Marketing\"><\/span>3.SEM (Search Engine Marketing)<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Bisa mengelola iklan di Google Ads search network secara maksimal. Selain mennggunakan SEO, SEM adalah cara mudah agar bisa muncul dihalaman teratas Google untuk mendapatkan calon prospek customer secara cepat.<\/p>\n<p>SEM harus membayar ke Google Ads dengan biaya per klik sesuai harga kata kuncinya yang bervariasi. Ada yang murah ada juga yang mahal tergantung tingkat kompetisi.<\/p>\n<p>Pengelolaan iklan harus dikelola oleh digital marketer yang berpengalaman, hingga bersertifikat Google Partner. Tujuannya adalah agar biaya yang dikeluarkan bisa benar-benar mendapatkan hasil yang sesuai dengan harapan beriklan.<\/p>\n<p>Baca juga:<a href=\"https:\/\/ginee.com\/id\/insights\/contoh-digital-marketing-yang-sukses\/\" target=\"_blank\" rel=\"noopener\">6 Contoh Digital Marketing yang Sukses dan Bisa Anda Tiru<\/a><\/p>\n<h4><span class=\"ez-toc-section\" id=\"4SMM_Social_Media_Marketing\"><\/span>4.SMM (Social Media Marketing)<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Punya kemampuan untuk mengelola iklan di social media, yang paling umum di Indonesia adalah Facebook Ads dan Instagram Ads. Bukan yang memposting feed Instagram, itu bukan pekerjaan Digital Marketer, tetapi admin sosmed. Namun tidak ada salahnya jika digital marketer membantu memposting feed Instagram.<\/p>\n<p>SMM adalah strategi menggunakan Sosial Media untukmembangun Brand Awareness sebuah produk, jasa, dan brand. Sampai bisa mendapatkan traffic dan customer dengan sosial media<\/p>\n<p>Iklan SMM adalah jenis-jenis iklan yang bertujuan menarik perhatian seseorang terhadap suatu produk, jasa, atau merk. Mungkin anda sudah sering sekali melihat di Facebook atau Instagram.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"5Mengelola_Display_Advertiser\"><\/span>5.Mengelola Display Advertiser<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Jika anda sering melihat iklan-iklan display banner di website, seperti banner iklan di website Detik atau Kompas, itu bagian pekerjaan Digital Marketer. Teknik yang paling umum adalah GDN (Google Display Network bagian dari Google Ads) dengan biaya per klik atau per view.<\/p>\n<p>Tujuan display tak lain adalah menarik perhatian kepada audiens terhadap produk dan brand bisnis. Selain itu juga bisa menjadi media iklan untuk mendapatkan customer. Iklan display akan selalu menjadi andalan perushaan besar untuk membangun awareness sebuah brand.<\/p>\n<p>Baca juga:<a href=\"https:\/\/inovasika.id\/artikel\/5-peluang-pekerjaan-di-bidang-digital-marketing\/\" target=\"_blank\" rel=\"noopener\">5 Peluang Pekerjaan di Bidang Digital Marketing<\/a><\/p>\n<h4><span class=\"ez-toc-section\" id=\"6Membangun_Strategi_Funneling_Marketing\"><\/span>6.Membangun Strategi Funneling Marketing<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Lihat gambar diatas, bahwa teknik SEO, SEM, dan SMM diatas tujuannya untuk menarik visitor sebanyak mungkin\u00a0 sebagai prospek atau biasa disebut (Lead Generation). Selanjutnya ada Interest, Decision dan baru action.<\/p>\n<p>Interest adalah tugas website, landing page, dan newslater email. Bagaimana bisa lebih menarik agar visitor melakukan contact atau order.<\/p>\n<p>Decision adalah tahap follow up klien atau customer oleh CRM atau Telemarketing, atau mungkin Anda sendiri sebagai Owner yang suka berkomunikasi dengan klien<\/p>\n<p>Action dimana customer sudah mau untuk melakukan order atau pemesanan.<\/p>\n<p>Semakin banyak Leads, semakin banyak peluang terjadi sales. Jadi pekerjaan seorang digital marketing harus sampai tahapan merancang funneling marketing yang paling tepat.<\/p>\n<p>Seorang Digital Marketer harus mampu membuat strategi Sales Funneling dengan berbagai divisi marketing lainnya.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apa pekerjaan entry level digital marketing &nbsp; 1.Website Marketing Punya kemampuan untuk memberikan suggest atau arahan supaya website bisa menjadi alat merketing, agar mendatangkan banyak visitor. Mengarahkan website dan landing page dari segi tampilan, desain, navigasi, copywriting dan landing page untuk menarik perhatian customer. Digital Marketer tidak membuat website, sedangkan orang yang khusus membuat website [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5179,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5171","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tak-berkategori"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Apa pekerjaan entry level digital marketing - Artikel<\/title>\n<meta name=\"description\" content=\"Apa pekerjaan entry level digital marketing1.Website Marketing Punya kemampuan untuk memberikan suggest atau arahan supaya website bisa\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inovasika.id\/public\/artikel\/apa-pekerjaan-entry-level-digital-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Apa pekerjaan entry level digital marketing - 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