{"id":5202,"date":"2022-05-27T09:20:30","date_gmt":"2022-05-27T09:20:30","guid":{"rendered":"https:\/\/inovasika.id\/artikel\/?p=5202"},"modified":"2025-06-24T08:41:41","modified_gmt":"2025-06-24T01:41:41","slug":"skill-yang-harus-dimiliki-seorang-digital-marketer","status":"publish","type":"post","link":"https:\/\/inovasika.id\/public\/artikel\/skill-yang-harus-dimiliki-seorang-digital-marketer\/","title":{"rendered":"Skill Yang Harus Dimiliki Seorang Digital Marketer"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_87 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/inovasika.id\/public\/artikel\/skill-yang-harus-dimiliki-seorang-digital-marketer\/#Aktif_Di_Media_Sosial\" >Aktif Di Media Sosial<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/inovasika.id\/public\/artikel\/skill-yang-harus-dimiliki-seorang-digital-marketer\/#Memiliki_Pondasi_Technical_Skill_Yang_Kuat\" >Memiliki Pondasi Technical Skill Yang Kuat<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/inovasika.id\/public\/artikel\/skill-yang-harus-dimiliki-seorang-digital-marketer\/#Mengasah_Soft_Skill\" >Mengasah Soft Skill<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/inovasika.id\/public\/artikel\/skill-yang-harus-dimiliki-seorang-digital-marketer\/#Dapat_Bekerjasama_Dalam_Tim\" >Dapat Bekerjasama Dalam Tim<\/a><\/li><\/ul><\/nav><\/div>\n<p><strong>Skill Yang Harus Dimiliki<\/strong><\/p>\n<p>Tak heran, digital marketer menjadi salah satu profesi yang diperhitungkan saat ini. Bahkan, bagi seorang pebisnis pun, penting bagi Anda untuk menguasai bidang satu ini. Lantas, apa saja skill yang harus dimiliki oleh digital marketer yang handal sehingga banyak dicari? Simak ulasan lengkapnya berikut ini.<\/p>\n<ol>\n<li><strong> Mempertajam Skill Analisis<\/strong><\/li>\n<\/ol>\n<p>Skill analisis menjadi salah satu skill penting yang dimiliki setiap digiital marketer. Hal ini dibutuhkan agar dapat menganalisis setiap kegiatan atau aktivitas marketing yang mereka lakukan. Tak hanya itu, mereka juga harus dapat menganalisis setiap kebutuhan dan konversi penjualan dari website yang mereka miliki.<\/p>\n<p>Dengan kemampuan analisis yang mumpuni, diharapkan mereka dapat meningkatkan penjualan di dunia online. Selain itu, bisa memberikan prediksi langkah dan kebutuhan yang harus diambil beberapa tahun ke depan.<\/p>\n<ol start=\"2\">\n<li><strong> Kemampuan Visualisasi Data Yang Baik<\/strong><\/li>\n<\/ol>\n<p><em>\u201cMarketing without data is like driving with your eyes closed\u201d<\/em><\/p>\n<p>Seperti kata kutipan di atas, sebagai seorang marketer, apalagi digital marketer, keberadaan data menjadi salah satu hal yang sangat vital. Data diperlukan sebagai bahan pertimbangan untuk menentukan keputusan yang mereka ambil sehingga kegiatan atau aktivitas marketing yang mereka lakukan sudah berdasarkan data yang valid dan dapat dipertanggungjawabkan.<\/p>\n<p>Tak hanya itu, seorang digital marketer harus mampu menyajikan data dengan baik sebagai bentuk evaluasi. Untuk itu, kemampuan mengolah dan memvisualisasikan data yang baik sangat diperlukan untuk menjadi digital marketer yang handal.<\/p>\n<ol start=\"3\">\n<li><strong> Adaptable Dengan Perkembangan Teknologi<\/strong><\/li>\n<\/ol>\n<p>Seperti yang sudah Anda ketahui, digital marketer merupakan sebuah profesi yang erat kaitannya dengan dunia digital dan teknologi yang selalu berkembang. Untuk itu, penting bagi seorang digital marketer untuk selalu beradaptasi dengan perkembangan dunia digital dan teknologi terkini.<\/p>\n<p>Akhirnya, mereka skill yang dimiliki akan selalu berkembang dan tune-in dengan update teknologi terbaru.<\/p>\n<p>Baca juga: <a href=\"https:\/\/inovasika.id\/artikel\/7-trend-teknologi-yang-merubah-dunia-digital-marketing-2018\/\" target=\"_blank\" rel=\"noopener\">7 Trend Teknologi yang Merubah Dunia Digital Marketing 2018<\/a><\/p>\n<ol start=\"4\">\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Aktif_Di_Media_Sosial\"><\/span><strong> Aktif Di Media Sosial<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ol>\n<p>Tidak dapat dipungkiri, media sosial merupakan komponen penting dalam channel digital marketing. Oleh karena itu, untuk menjadi digital marketer yang handal, Anda harus dapat aktif dan menguasai kemampuan media sosial dengan baik.<\/p>\n<p>Mereka harus mampu menyusun strategi untuk memperluas jaringan\u00a0pemasaran melalui media sosial. Selain itu, media sosial juga berperan penting untuk memperluas leads bisnis produk yang mereka tawarkan.<img fetchpriority=\"high\" decoding=\"async\" class=\" wp-image-5207 aligncenter\" src=\"https:\/\/inovasika.id\/artikel\/wp-content\/uploads\/2022\/05\/Banner-riskih17-300x200.jpg\" alt=\"digital marketing\" width=\"750\" height=\"500\" srcset=\"https:\/\/inovasika.id\/public\/artikel\/wp-content\/uploads\/2022\/05\/Banner-riskih17-300x200.jpg 300w, https:\/\/inovasika.id\/public\/artikel\/wp-content\/uploads\/2022\/05\/Banner-riskih17-1024x683.jpg 1024w, https:\/\/inovasika.id\/public\/artikel\/wp-content\/uploads\/2022\/05\/Banner-riskih17-768x512.jpg 768w, https:\/\/inovasika.id\/public\/artikel\/wp-content\/uploads\/2022\/05\/Banner-riskih17.jpg 1500w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/p>\n<ol start=\"5\">\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Memiliki_Pondasi_Technical_Skill_Yang_Kuat\"><\/span><strong> Memiliki Pondasi Technical Skill Yang Kuat<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ol>\n<p>Tak ada salahnya untuk memperlajari dasar technical skill, seperti dasar web development atau video editting. Hal ini diperlukan agar mereka juga dapat berkomunikasi baik dengan tim web developer atau video creator.<\/p>\n<p>Dengan demikian, mereka dapat saling berdiskusi dan bertukar pikiran untuk membuat digital marketing campaign.<\/p>\n<ol start=\"6\">\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Mengasah_Soft_Skill\"><\/span><strong> Mengasah Soft Skill<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ol>\n<p>Hal ini memang terdengar sederhana, namun untuk menjadi digital marketer yang handal, Anda harus mampu berkomunikasi dengan baik, serta mampu menjadi pribadi yang fleksibel terhadap pekerjaan maupun pelanggan.<\/p>\n<p>Penting bagi seorang digital marketer untuk menyeimbangkan antara technical skill dan soft skill mereka.<\/p>\n<ol start=\"7\">\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Dapat_Bekerjasama_Dalam_Tim\"><\/span><strong> Dapat Bekerjasama Dalam Tim<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ol>\n<p>Seorang digital marketer juga harus dapat menjadi team player yang baik untuk bekerjasama dengan anggota tim lain. Sebab, untuk membuat sebuah digital marketing campaign, akan membutuhkan resource atau bantuan dari tim lain seperti web developer, social media, content creator, dan lainnya.<\/p>\n<p>Selain dapat meringankan pekerjaan mereka, hal ini akan memudahkan mereka untuk bertukar pikiran dan mendapat insight dari setiap anggota tim.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Skill Yang Harus Dimiliki Tak heran, digital marketer menjadi salah satu profesi yang diperhitungkan saat ini. Bahkan, bagi seorang pebisnis pun, penting bagi Anda untuk menguasai bidang satu ini. Lantas, apa saja skill yang harus dimiliki oleh digital marketer yang handal sehingga banyak dicari? Simak ulasan lengkapnya berikut ini. Mempertajam Skill Analisis Skill analisis menjadi [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5207,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5202","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tak-berkategori"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Skill Yang Harus Dimiliki Seorang Digital Marketer - Artikel<\/title>\n<meta name=\"description\" content=\"Tak heran, digital marketer menjadi salah satu profesi yang diperhitungkan saat ini. 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