{"id":5247,"date":"2022-05-30T09:39:26","date_gmt":"2022-05-30T09:39:26","guid":{"rendered":"https:\/\/inovasika.id\/artikel\/?p=5247"},"modified":"2022-05-30T09:39:33","modified_gmt":"2022-05-30T09:39:33","slug":"skill-digital-marketing-soft-skill-dan-hard-skill","status":"publish","type":"post","link":"https:\/\/inovasika.id\/public\/artikel\/skill-digital-marketing-soft-skill-dan-hard-skill\/","title":{"rendered":"Skill Digital Marketing: Soft Skill dan Hard Skill"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_87 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/inovasika.id\/public\/artikel\/skill-digital-marketing-soft-skill-dan-hard-skill\/#Etos_Kerja_Keras\" >Etos Kerja Keras<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/inovasika.id\/public\/artikel\/skill-digital-marketing-soft-skill-dan-hard-skill\/#Kerja_Sama_dalam_Tim\" >Kerja Sama dalam Tim<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/inovasika.id\/public\/artikel\/skill-digital-marketing-soft-skill-dan-hard-skill\/#Kemampuan_Multitasking\" >Kemampuan Multitasking<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/inovasika.id\/public\/artikel\/skill-digital-marketing-soft-skill-dan-hard-skill\/#Belajar_dari_Banyak_Orang\" >Belajar dari Banyak Orang<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/inovasika.id\/public\/artikel\/skill-digital-marketing-soft-skill-dan-hard-skill\/#Penasaran_akan_Banyak_Hal\" >Penasaran akan Banyak Hal<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/inovasika.id\/public\/artikel\/skill-digital-marketing-soft-skill-dan-hard-skill\/#Content_Marketing\" >Content Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/inovasika.id\/public\/artikel\/skill-digital-marketing-soft-skill-dan-hard-skill\/#SEO_SEM\" >SEO &amp; SEM<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/inovasika.id\/public\/artikel\/skill-digital-marketing-soft-skill-dan-hard-skill\/#Google_Analytics\" >Google Analytics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/inovasika.id\/public\/artikel\/skill-digital-marketing-soft-skill-dan-hard-skill\/#Produksi_Konten_Video\" >Produksi Konten Video<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/inovasika.id\/public\/artikel\/skill-digital-marketing-soft-skill-dan-hard-skill\/#Menyusun_Data_Lewat_Excel\" >Menyusun Data Lewat Excel<\/a><\/li><\/ul><\/nav><\/div>\n<p><strong>10<em> Skill Digital Marketing<\/em><\/strong><\/p>\n<p><em><strong>Soft Skills<\/strong><\/em><\/p>\n<ul>\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Etos_Kerja_Keras\"><\/span><strong> Etos Kerja Keras<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ul>\n<p>Skill digital marketing yang pertama, etos kerja keras, mungkin terdengar umum. Tapi jangan salah, kemampuan ini penting banget\u00a0<em>lho<\/em>!<\/p>\n<p>Selama proses penerapan strategi <em>digital marketing<\/em>, mungkin Anda akan menemukan sejumlah halangan baik dari kompetitor, perubahan pasar, dan lain-lain.<\/p>\n<p><em>Nah<\/em>, ketika kondisi tersebut menggempur, satu hal yang mesti dilakukan adalah terus berusaha dan tidak menyerah. Di sinilah, etos kerja keras sangat dibutuhkan<\/p>\n<ul>\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Kerja_Sama_dalam_Tim\"><\/span><strong> Kerja Sama dalam Tim<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ul>\n<p>Bagaimana mungkin sebuah strategi dapat berjalan dengan baik, jika Anda tak mampu berbaur dengan anggota lainnya?<\/p>\n<p>Kerja sama dalam tim bisa menjadi faktor krusial sukses atau tidaknya teknik pemasaran. Semakin kompak, semakin mulus pula strategi dan persepsi yang dibangun.<\/p>\n<p>Wajar jika perbedaan pandangan kerap terjadi. Namun lewat diskusi dan bertukar pikiran, hal-hal tersebut seharusnya bisa diselesaikan dengan baik.<\/p>\n<ul>\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Kemampuan_Multitasking\"><\/span><strong> Kemampuan <em>Multitasking<\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ul>\n<p>Salah satu <em>skill digital marketing<\/em> yang perlu ada dewasa ini adalah\u00a0<em>multitasking\u00a0<\/em>alias kemampuan untuk menggarap sejumlah pekerjaan dalam satu waktu.<\/p>\n<p>Saat sedang menggarap konten\u00a0media\u00a0sosial misalnya, Anda juga diminta menyelesaikan laporan bulanan oleh atasan. Maka dari itu, cobalah untuk membiasakan\u00a0<em>multitasking<\/em>\u00a0dari sekarang.<\/p>\n<ul>\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Belajar_dari_Banyak_Orang\"><\/span><strong> Belajar dari Banyak Orang<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ul>\n<p>Kejarlah ilmu sampai ke batas cakrawala. Ya, ungkapan tersebut mengingatkan kita bahwa sampai kapan pun, belajar dan memperluas wawasan tak boleh berhenti.<\/p>\n<p>Kita tak akan pernah tahu dari mana ilmu akan datang. Berangkat dari situ, biasakan untuk membuka pikiran akan hal-hal menarik dan edukatif di luar sana. Tak rugi,\u00a0<em>kok<\/em>!<\/p>\n<ul>\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Penasaran_akan_Banyak_Hal\"><\/span><strong> Penasaran akan Banyak Hal<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ul>\n<p>Ada begitu banyak aspek dalam digital marketing yang menarik untuk dibahas. Jika terus-terusan bersikap acuh, kelak kita sendiri yang bakal merugi!<\/p>\n<p>Rasa penasaran yang tinggi akan banyak hal, bisa jadi pemicu dirimu untuk belajar sampai benar-benar paham.<\/p>\n<p>Baca Juga: <a href=\"https:\/\/inovasika.id\/artikel\/kesalahan-dalam-digital-marketing-yang-harus-dihindari\/\" target=\"_blank\" rel=\"noopener\">Kesalahan Dalam\u00a0Digital Marketing yang Harus Dihindari<\/a><\/p>\n<p><em><strong>Hard Skill<\/strong><\/em><\/p>\n<ul>\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Content_Marketing\"><\/span><em><strong> Content Marketing<\/strong><\/em><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ul>\n<p>Salah satu aspek krusial dalam pemasaran digital adalah konten. Semakin kreatif dan berkaitan dengan kebutuhan pasar, semakin banyak pula\u00a0<em>traffic\u00a0<\/em>yang dikumpulkan!<\/p>\n<p>Konten dapat berbentuk\u00a0<em>copywriting<\/em>,\u00a0video, desain, dan sebagainya. Selain kreatif, tonjolkan pula aspek lainnya seperti edukatif, informatif, dan lain-lain.<\/p>\n<ul>\n<li>\n<h4><span class=\"ez-toc-section\" id=\"SEO_SEM\"><\/span><strong> SEO &amp; SEM<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ul>\n<p>Sudah merasa membuat konten bagus, tapi hasilnya tetap nihil di mesin pencarian? Bisa jadi Anda lupa dengan\u00a0SEO\u00a0dan SEM!<\/p>\n<p><em>Search Engine Optimization\u00a0<\/em>(SEO) adalah\u00a0<em>Search Engine Marketing\u00a0<\/em>(SEM) adalah upaya mengoptimasi konten agar tampil secara optimal di mesin pencarian dan\u00a0media\u00a0sosial.<\/p>\n<p>SEO\u00a0dan SEM bakal menginformasikan seluruh strategi digital dalam bentuk data serta konten. Tugas kita selanjutnya adalah melakukan pemasaran berdasarkan pegangan data tersebut.<\/p>\n<ul>\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Google_Analytics\"><\/span><strong> Google <em>Analytics<\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ul>\n<p>Setelah membuat konten, lalu optimasi menggunakan SEO dan SEM, kini saatnya memantau perkembangan menggunakan Google Analytics. Sudah pernah mencoba sebelumnya?<\/p>\n<p>Pengoperasian Google Analytics cukup mudah. Cobalah untuk mempelajari perilaku konsumen dan menerapkannya sebagai solusi baru untuk meningkatkan\u00a0<em>traffic\u00a0<\/em>dan konversi.<\/p>\n<ul>\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Produksi_Konten_Video\"><\/span><strong> Produksi Konten Video<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ul>\n<p>Secara pemasaran,\u00a0video\u00a0berpotensi meningkatkan peluang\u00a0<em>traffic<\/em>\u00a0untuk berada di peringkat teratas. Tak heran jika dari dulu, produk audiovisual amat menarik di mata masyarakat.<\/p>\n<p>Selain itu, lebih dari 80 persen pelanggan lebih cenderung membeli produk setelah melihatnya secara terperinci dalam\u00a0video. Patut dicoba!<\/p>\n<ul>\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Menyusun_Data_Lewat_Excel\"><\/span><strong>Menyusun Data Lewat Excel<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ul>\n<p>Setidaknya, Anda harus bisa melakukan fungsi dasar di Excel. Data-data kantor yang banyak dan berserakan, perlu dirapikan agar lebih efisien lewat aplikasi tersebut.<\/p>\n<p>Biasakan menaruh, menyusun dan menyimpan data lewat Microsoft Excel atau aplikasi sejenisnya. Kelak jika membutuhkan data lama, Anda dapat mengaksesnya<a href=\"https:\/\/danacita.co.id\/blog\/pekerjaan-dan-gaji-digital-marketing-2022\/\" target=\"_blank\" rel=\"noopener\"> secara praktis<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>10 Skill Digital Marketing Soft Skills Etos Kerja Keras Skill digital marketing yang pertama, etos kerja keras, mungkin terdengar umum. Tapi jangan salah, kemampuan ini penting banget\u00a0lho! Selama proses penerapan strategi digital marketing, mungkin Anda akan menemukan sejumlah halangan baik dari kompetitor, perubahan pasar, dan lain-lain. Nah, ketika kondisi tersebut menggempur, satu hal yang mesti [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5252,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5247","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tak-berkategori"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Skill Digital Marketing: Soft Skill dan Hard Skill - Artikel<\/title>\n<meta name=\"description\" content=\"10 Skill Digital Marketing Soft Skills Etos Kerja Keras Skill digital marketing yang pertama, etos kerja keras, mungkin terdengar umum. 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