{"id":5277,"date":"2022-06-02T03:32:52","date_gmt":"2022-06-02T03:32:52","guid":{"rendered":"https:\/\/inovasika.id\/artikel\/?p=5277"},"modified":"2022-06-02T03:32:52","modified_gmt":"2022-06-02T03:32:52","slug":"6-tips-digital-marketing","status":"publish","type":"post","link":"https:\/\/inovasika.id\/public\/artikel\/6-tips-digital-marketing\/","title":{"rendered":"6 Tips Digital Marketing"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_87 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/inovasika.id\/public\/artikel\/6-tips-digital-marketing\/#6_Tips_Digital_Marketing_untuk_Optimasi_Pengelolaan_Bisnis_Anda\" >6 Tips Digital Marketing untuk Optimasi Pengelolaan Bisnis Anda<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/inovasika.id\/public\/artikel\/6-tips-digital-marketing\/#1_Memahami_Kebutuhan_Audiens\" >1. Memahami Kebutuhan Audiens<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/inovasika.id\/public\/artikel\/6-tips-digital-marketing\/#2_Membuat_Iklan_yang_Menarik\" >2. Membuat Iklan yang Menarik<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/inovasika.id\/public\/artikel\/6-tips-digital-marketing\/#3_Fokus_Pada_Konten_Berkualitas\" >3. Fokus Pada Konten Berkualitas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/inovasika.id\/public\/artikel\/6-tips-digital-marketing\/#4_Memiliki_Tim_yang_Kompeten\" >4. Memiliki Tim yang Kompeten<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/inovasika.id\/public\/artikel\/6-tips-digital-marketing\/#5_Memilih_Platform_yang_Tepat\" >5. Memilih Platform yang Tepat<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/inovasika.id\/public\/artikel\/6-tips-digital-marketing\/#6_Melakukan_Evaluasi_Pada_Setiap_Strategi_Pemasarannya\" >6. Melakukan Evaluasi Pada Setiap Strategi Pemasarannya<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<p>6 Tips Digital Marketing, Kemajuan era teknologi menggeser cara orang memasarkan, kini tips digital marketing lebih banyak digali daripada optimasi pemasaran langsung. Mengapa demikian? jawabannya adalah dunia digital lebih mudah untuk menjangkau banyak orang sekaligus. Coba bayangkan setiap hari ada berapa banyak Anda melihat iklan dan menyadari kalau iklan tersebut tidak berasal dari perusahaan dalam negeri. Selain itu Anda juga akan melihat berbagai iklan yang sesuai dengan kebutuhan saat ini, misalkan lagi butuh jam, muncul iklan jam. Fenomena tersebut menunjukkan bahwa menggunakan pemasaran di era digital ini membuat jangkauan produk menjadi lebih luas serta tepat sasaran. Terlebih saat ini dikembangkan teknologi pengiklan yang memungkinkan <a href=\"https:\/\/dipstrategy.co.id\/blog\/tips-trik-strategi-digital-marketing\/\">pemasaran<\/a> menjadi lebih optimal dan efisien.<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"6_Tips_Digital_Marketing_untuk_Optimasi_Pengelolaan_Bisnis_Anda\"><\/span>6 Tips Digital Marketing untuk Optimasi Pengelolaan Bisnis Anda<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Meskipun setiap orang menyadari bahwa digital marketing terutama untuk menjangkau audiens dan mengkonversinya menjadi konsumen, tetapi tidak setiap orang mampu mengoptimalkannya. Bahkan terkadang cenderung menghabiskan uang saja, berikut tipsnya.<\/p>\n<p>&nbsp;<\/p>\n<h4><span class=\"ez-toc-section\" id=\"1_Memahami_Kebutuhan_Audiens\"><\/span>1. Memahami Kebutuhan Audiens<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Fokus paling tepat adalah memahami kebutuhan audiens, ketika bisa memahami kebutuhan audiensnya, maka bisa mendapatkan atensi dari audiensnya. Atensi tersebut akan mendorong munculnya desire dan mengarahkan mereka agar menjadi pelanggan.<\/p>\n<p>&nbsp;<\/p>\n<h4><span class=\"ez-toc-section\" id=\"2_Membuat_Iklan_yang_Menarik\"><\/span>2. Membuat Iklan yang Menarik<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Iklan yang ditampilkan juga harus menarik, mulai dari menggugah interest audiens atau memberikan solusi. Biasanya iklan menghibur dan menggugah emosi lebih berdampak positif untuk meningkatkan penjualan produk \u2013 produknya.<\/p>\n<p>&nbsp;<\/p>\n<h4><span class=\"ez-toc-section\" id=\"3_Fokus_Pada_Konten_Berkualitas\"><\/span>3. Fokus Pada Konten Berkualitas<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Iklan memang akan mempercepat pertumbuhan penjualan, tetapi harus dibarengi dengan konten berkualitas. Apabila iklannya menceritakan sedikit informasi tentang produknya maka konten pendukungnya harus bisa menjelaskan produknya secara detail.<\/p>\n<p><a href=\"https:\/\/inovasika.id\/artikel\/keuntungan-digital-marketing-dalam-berbisnis\/\" target=\"_blank\" rel=\"noopener\">Baca juga: Keuntungan Digital Marketing dalam Berbisnis<\/a><\/p>\n<h4><span class=\"ez-toc-section\" id=\"4_Memiliki_Tim_yang_Kompeten\"><\/span>4. Memiliki Tim yang Kompeten<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Tips digital marketing berikutnya adalah harus memiliki tim konten dan ads yang kompeten dibidangnya. Pemasaran meskipun sudah menggunakan teknologi digital, tetapi seluruh prosesnya harus dijalankan secara manual oleh tim berkompetensi tinggi.<\/p>\n<p>&nbsp;<\/p>\n<h4><span class=\"ez-toc-section\" id=\"5_Memilih_Platform_yang_Tepat\"><\/span>5. Memilih Platform yang Tepat<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Pemasaran idealnya juga harus dibarengi platform yang tepat, contohnya apabila membidik anak \u2013 anak muda, instagram pilihan terbaiknya, apabila membidik orang tua, facebook pilihannya. Apabila membidik akademisi dan perusahaan, linked in adalah solusinya.<\/p>\n<p>&nbsp;<\/p>\n<h4><span class=\"ez-toc-section\" id=\"6_Melakukan_Evaluasi_Pada_Setiap_Strategi_Pemasarannya\"><\/span>6. Melakukan Evaluasi Pada Setiap Strategi Pemasarannya<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Strategi bisa saja berjalan optimal atau bisa tidak berjalan secara optimal, salah satu langkah mengatasinya adalah dengan melakukan evaluasi. Melalui evaluasi, bisa tahu sebab \u2013 sebab keberhasilan atau sebab \u2013 sebab kegagalan strateginya.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>6 Tips Digital Marketing, Kemajuan era teknologi menggeser cara orang memasarkan, kini tips digital marketing lebih banyak digali daripada optimasi pemasaran langsung. Mengapa demikian? jawabannya adalah dunia digital lebih mudah untuk menjangkau banyak orang sekaligus. Coba bayangkan setiap hari ada berapa banyak Anda melihat iklan dan menyadari kalau iklan tersebut tidak berasal dari perusahaan dalam [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5305,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5277","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tak-berkategori"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>6 Tips Digital Marketing - Artikel Artikel Artikel Artikel Artikel Artikel Artikel<\/title>\n<meta name=\"description\" content=\"6 Tips Digital Marketing, Kemajuan era teknologi menggeser cara orang memasarkan, kini tips digital marketing lebih banyak digali daripada op\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inovasika.id\/public\/artikel\/6-tips-digital-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 Tips Digital Marketing - 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