{"id":5278,"date":"2022-06-02T04:37:14","date_gmt":"2022-06-02T04:37:14","guid":{"rendered":"https:\/\/inovasika.id\/artikel\/?p=5278"},"modified":"2022-06-02T04:37:57","modified_gmt":"2022-06-02T04:37:57","slug":"4-trend-digital-marketing-di-2022-bagi-pelaku-bisnis","status":"publish","type":"post","link":"https:\/\/inovasika.id\/public\/artikel\/4-trend-digital-marketing-di-2022-bagi-pelaku-bisnis\/","title":{"rendered":"Trend Digital Marketing Di 2022 Bagi Bisnis Anda"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_87 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/inovasika.id\/public\/artikel\/4-trend-digital-marketing-di-2022-bagi-pelaku-bisnis\/#Trend_Digital_Marketing_Di_2022_Bagi_Bisnis_Anda\" >Trend Digital Marketing Di 2022 Bagi Bisnis Anda<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/inovasika.id\/public\/artikel\/4-trend-digital-marketing-di-2022-bagi-pelaku-bisnis\/#COLLABORATIVE_MARKETING\" >COLLABORATIVE MARKETING<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/inovasika.id\/public\/artikel\/4-trend-digital-marketing-di-2022-bagi-pelaku-bisnis\/#SUPERIOR_CUSTOMER_EXPERIENCE\" >SUPERIOR CUSTOMER EXPERIENCE<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/inovasika.id\/public\/artikel\/4-trend-digital-marketing-di-2022-bagi-pelaku-bisnis\/#OMNICHANNEL_STRATEGI\" >OMNICHANNEL STRATEGI<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/inovasika.id\/public\/artikel\/4-trend-digital-marketing-di-2022-bagi-pelaku-bisnis\/#INSPIRING_PURPOSE\" >INSPIRING PURPOSE<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"Trend_Digital_Marketing_Di_2022_Bagi_Bisnis_Anda\"><\/span><em>Trend Digital Marketing<\/em> Di 2022 Bagi Bisnis Anda<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p>Pandemi telah berlalu hampir 2 tahun lalu dan mempengaruhi bagaimana orang dalam beraktivitas. Dunia digital jelas memberi kemudahan dalam berbagai aspek kehidupan dalam melanjutkan aktivitas di kala pandemi. Pesatnya perkembangan teknologi digital memberikan peluang bagi perusahaan dan brand untuk meningkatkan aktivitas bisnisnya, namun di sisi lain juga dihadapkan pada tantangan baru yang terjadi di ranah digital.<\/p>\n<p>Perkembangan digital berdampak pada konektivitas konsumen, yang memberikan peluang untuk dijangkau lebih mudah. Namun di sisi lain, bisnis juga akan semakin kompleks. Terutama dalam upaya membangun\u00a0<em>superior brand<\/em>. Pelaku brand dituntut memiliki kemampuan membangun\u00a0<em>value proposition<\/em>\u00a0yang\u00a0<em>superior<\/em>\u00a0di tengah industri yang semakin kompleks. Tentu hal ini menjadi tantangan bagi para brand di era digital.<\/p>\n<p>Salah satu perubahan besar yang terjadi akibat pandemi covid-19 adalah meningkatnya aktivitas belanja dan konsumsi yang terjadi di ranah digital dan menggunakan berbagai platform digital yang ada. Untuk itu, yang perlu dilakukan pelaku brand adalah bagaimana sebuah brand tetap dapat bersaing.<\/p>\n<p><strong>Baca Juga: <a href=\"https:\/\/inovasika.id\/artikel\/kesalahan-dalam-digital-marketing-yang-harus-dihindari\/\" target=\"_blank\" rel=\"noopener\">Kesalahan Dalam\u00a0Digital Marketing yang Harus Dihindari<\/a><\/strong><\/p>\n<p>Dalam upaya membangun\u00a0<em>value proposition<\/em> yang menarik, ada empat trend digital marketing yang dapat dilakukan, yaitu:<\/p>\n<ol>\n<li>\n<h4><span class=\"ez-toc-section\" id=\"COLLABORATIVE_MARKETING\"><\/span><em><strong>COLLABORATIVE MARKETING<\/strong><\/em><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ol>\n<p>Upaya ini dilakukan untuk mempercepat adopsi teknologi bagi sebuah produk. Misalnya dalam menyediakan sarana pembayaran, brand bisa berkolaborasi dengan lembaga keuangan bank atau non bank yang memiliki platform pembayaran.<\/p>\n<ol start=\"2\">\n<li>\n<h4><span class=\"ez-toc-section\" id=\"SUPERIOR_CUSTOMER_EXPERIENCE\"><\/span><em><strong>SUPERIOR CUSTOMER EXPERIENCE<\/strong><\/em><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ol>\n<p>Dalam hal ini pelaku bisnis atau brand harus dapat memberikan pengalaman yang lebih baik daripada kompetitor. Itu diperlukan agar sebuah brand menjadi lebih superior dibanding dengan kompetitor.<\/p>\n<ol start=\"3\">\n<li>\n<h4><span class=\"ez-toc-section\" id=\"OMNICHANNEL_STRATEGI\"><\/span><strong><em>OMNICHANNEL<\/em> STRATEGI<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ol>\n<p>Saat ini konsumen tidak lagi melihat adanya perbedaan antara layanan offline atau online, tapi konsumen ingin mendapatkan layanan dengan cara apapun dengan lebih cepat. Sebagai contoh, ketika ketika seseorang sedang bertugas di luar kota, ia membeli barang secara online. Barang itu dapat diantar sama cepatnya dibanding ketika ia sedang di rumah dengan tempat ia sedang bertugas.<\/p>\n<ol start=\"4\">\n<li>\n<h4><span class=\"ez-toc-section\" id=\"INSPIRING_PURPOSE\"><\/span><em><strong>INSPIRING PURPOSE<\/strong><\/em><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ol>\n<p>Tahukah kamu? Sebagian konsumen saat ini tidak membeli produk berdasarkan fungsi, tapi lebih dari itu! Ada yang membeli karena sebuah produk karena untuk tujuan tertentu, seperti untuk meningkatkan kualitas hidup, karena ingin berpartisipasi menciptakan lingkungan yang lebih baik,<a href=\"https:\/\/www.xendit.co\/id\/blog\/ini-5-permasalahan-yang-sering-dihadapi-dalam-bisnis-online\/\" target=\"_blank\" rel=\"noopener\"> dan lainnya<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Trend Digital Marketing Di 2022 Bagi Bisnis Anda Pandemi telah berlalu hampir 2 tahun lalu dan mempengaruhi bagaimana orang dalam beraktivitas. Dunia digital jelas memberi kemudahan dalam berbagai aspek kehidupan dalam melanjutkan aktivitas di kala pandemi. Pesatnya perkembangan teknologi digital memberikan peluang bagi perusahaan dan brand untuk meningkatkan aktivitas bisnisnya, namun di sisi lain juga [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5327,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5278","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tak-berkategori"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Trend Digital Marketing Di 2022 Bagi Bisnis Anda - Artikel<\/title>\n<meta name=\"description\" content=\"Trend Digital Marketing Di 2022 Bagi Pelaku Bisnis Pandemi telah berlalu hampir 2 tahun lalu dan mempengaruhi bagaimana orang dalam beraktivi\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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