{"id":5293,"date":"2022-06-02T04:44:19","date_gmt":"2022-06-02T04:44:19","guid":{"rendered":"https:\/\/inovasika.id\/artikel\/?p=5293"},"modified":"2022-06-02T04:44:30","modified_gmt":"2022-06-02T04:44:30","slug":"jenis-marketing-campaign-yang-perlu-anda-ketahui","status":"publish","type":"post","link":"https:\/\/inovasika.id\/public\/artikel\/jenis-marketing-campaign-yang-perlu-anda-ketahui\/","title":{"rendered":"Jenis Marketing Campaign Yang Perlu Anda Ketahui!"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_87 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/inovasika.id\/public\/artikel\/jenis-marketing-campaign-yang-perlu-anda-ketahui\/#Media_tradisional\" >Media tradisional<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/inovasika.id\/public\/artikel\/jenis-marketing-campaign-yang-perlu-anda-ketahui\/#Musiman\" >Musiman<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/inovasika.id\/public\/artikel\/jenis-marketing-campaign-yang-perlu-anda-ketahui\/#Peningkatan_brand_awareness\" >Peningkatan\u00a0brand awareness<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/inovasika.id\/public\/artikel\/jenis-marketing-campaign-yang-perlu-anda-ketahui\/#Peluncuran_produk\" >Peluncuran produk<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/inovasika.id\/public\/artikel\/jenis-marketing-campaign-yang-perlu-anda-ketahui\/#Rebranding\" >Rebranding<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/inovasika.id\/public\/artikel\/jenis-marketing-campaign-yang-perlu-anda-ketahui\/#Email_marketing\" >Email marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/inovasika.id\/public\/artikel\/jenis-marketing-campaign-yang-perlu-anda-ketahui\/#Kontes\" >Kontes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/inovasika.id\/public\/artikel\/jenis-marketing-campaign-yang-perlu-anda-ketahui\/#Brand_launch\" >Brand launch<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/inovasika.id\/public\/artikel\/jenis-marketing-campaign-yang-perlu-anda-ketahui\/#Turnaround\" >Turnaround<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/inovasika.id\/public\/artikel\/jenis-marketing-campaign-yang-perlu-anda-ketahui\/#Partneralliance\" >Partner\/alliance<\/a><\/li><\/ul><\/nav><\/div>\n<p><strong>Jenis <em>Marketing Campaign<\/em><\/strong><\/p>\n<ul>\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Media_tradisional\"><\/span><strong> Media tradisional<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ul>\n<p>Meskipun\u00a0<em>digital marketing<\/em>\u00a0kian dikenal dan disukai,\u00a0<em>marketing<\/em>\u00a0dengan media tradisional pun masih merupakan strategi yang ampuh, lho.<\/p>\n<p>Jenis\u00a0<em>marketing campaign<\/em>\u00a0dengan media tradisional tentunya menggunakan kanal-kanal nondigital seperti televisi, iklan di berbagai media cetak seperti koran atau majalah, radio,\u00a0<em>billboard<\/em>, dan masih banyak lagi.<\/p>\n<p>Media tradisional memang terkesan kuno dan tidak lagi efektif, tetapi ternyata hal ini tidak benar.<\/p>\n<p>Menurut\u00a0Marketing MO, kampanye dengan media tradisional bisa sampai ke audiens yang luas.<\/p>\n<p>Namun, biaya yang harus dikeluarkan biasanya sangat mahal.<\/p>\n<p>Meski demikian, jika riset menunjukkan bahwa inilah metode yang paling tepat untuk mencapai audiens target bisnismu, biayanya harus disiapkan.<\/p>\n<ul>\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Musiman\"><\/span><strong> Musiman<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ul>\n<p><em>Seasonal push campaign<\/em>\u00a0atau kampanye musiman biasanya cocok untuk perusahaan yang perlu memperhatikan musim-musim tertentu yang penting.<\/p>\n<p>Contoh yang sering kita lihat adalah adanya diskon oleh bisnis\u00a0<em>retail<\/em>\u00a0di bulan Ramadan atau Lebaran.<\/p>\n<p>Nah,\u00a0<em>marketing campaign<\/em>\u00a0jenis ini bisa dilakukan pada musim tersebut untuk mendorong peningkatan keuntungan dalam jangka waktu yang ditentukan.<\/p>\n<p>Agar strategi\u00a0<em>marketing campaign<\/em>\u00a0ini bisa berhasil, kamu harus mengetahui waktu yang tepat untuk melakukannya.<\/p>\n<p>Selain itu, tentu saja perencanaan yang matang pun menjadi kunci utama penentu kesuksesannya.<\/p>\n<p>Untuk bisa menyusun perencanaan dan eksekusi yang baik, riset audiens sebelumnya harus dilakukan.<\/p>\n<ul>\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Peningkatan_brand_awareness\"><\/span><strong> Peningkatan\u00a0<em>brand awareness<\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ul>\n<p>Jenis\u00a0<em>marketing campaign<\/em>\u00a0yang satu ini berfokus untuk membangun maupun memperkuat\u00a0<em>brand awareness<\/em>\u00a0sebuah bisnis.<\/p>\n<p>Perusahaan kecil maupun besar perlu melakukan ini dari waktu ke waktu.<\/p>\n<p>Pasalnya, strategi inilah yang sering dilakukan untuk menjaga popularitas\u00a0<em>brand<\/em>\u00a0di mata konsumen.<\/p>\n<p>Ada banyak cara yang bisa dipilih untuk\u00a0<em>marketing campaign<\/em>\u00a0yang bertujuan meningkatkan\u00a0<em>brand awareness.\u00a0<\/em><\/p>\n<p>Salah satu contoh yang bisa dilakukan adalah memproduksi konten\u00a0<em>blog<\/em>\u00a0situs sesuai dengan nilai-nilai dan tujuan perusahaan.<\/p>\n<p>Dengan begitu, audiens bisa menemukan\u00a0<em>brand<\/em>-mu lewat pencarian dan mengetahui keberadaan bisnismu.<\/p>\n<p>Meski tak langsung menjadi pelanggan saat itu juga, paling tidak mereka sadar akan\u00a0<em>brand<\/em>-mu dan mungkin akan mempertimbangkan pembelian di waktu yang akan datang.<\/p>\n<ul>\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Peluncuran_produk\"><\/span><strong> Peluncuran produk<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ul>\n<p>Ketika bisnismu meluncurkan produk baru, pastinya kamu ingin orang-orang mendengar dan tahu tentang itu.<\/p>\n<p>Nah, ternyata, ada jenis\u00a0<em>marketing campaign<\/em>\u00a0khusus untuk tujuan tersebut.<\/p>\n<p>Dalam<em>\u00a0marketing campaign<\/em>\u00a0ini, fokusnya adalah untuk menyampaikan berita peluncuran produk pada orang-orang yang sesuai dengan target bisnis.<\/p>\n<p>Hal itu dilakukan dengan menggunakan taktik-taktik\u00a0<em>marketing<\/em>\u00a0yang paling efektif untuk mereka.<\/p>\n<ul>\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Rebranding\"><\/span><strong><em>Rebranding<\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ul>\n<p>Market Business News\u00a0mendefinisikan\u00a0<em>rebranding<\/em>\u00a0sebagai proses mengubah citra sebuah perusahaan atau produk.<\/p>\n<p>Tujuan dari\u00a0<em>rebranding<\/em>\u00a0sendiri adalah untuk membuat\u00a0<em>brand<\/em>\u00a0lebih menarik dengan harapan mendatangkan keuntungan lebih.<\/p>\n<p>Selain itu,\u00a0<em>rebranding<\/em>\u00a0juga diharapkan mampu mengubah persepsi konsumen terhadap sebuah produk maupun perusahannya secara keseluruhan.<\/p>\n<p>Jika bisnismu berencana untuk melakukan\u00a0<em>rebranding<\/em>, jenis\u00a0<em>marketing campaign<\/em>\u00a0ini adalah yang perlu dilakukan.<\/p>\n<p>Aktivitas\u00a0<em>marketing campaign\u00a0<\/em>untuk\u00a0<em>rebranding\u00a0<\/em>meliputi promosi nama perusahaan yang baru, logo, atau perubahan-perubahan lainnya untuk memenuhi tujuan\u00a0<em>rebranding<\/em>\u00a0tersebut.<\/p>\n<p><strong>Baca Juga: <a href=\"https:\/\/inovasika.id\/artikel\/skill-digital-marketing-soft-skill-dan-hard-skill\/\" target=\"_blank\" rel=\"noopener\">Skill Digital Marketing: Soft Skill dan Hard Skill<\/a><\/strong><\/p>\n<ul>\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Email_marketing\"><\/span><strong><em>Email marketing<\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ul>\n<p>Jenis\u00a0<em>marketing campaign<\/em>\u00a0sederhana ini bisa dilakukan untuk menjaga hubungan dengan pelanggan yang sudah bisnismu miliki.<\/p>\n<p>Dengan\u00a0<em>email campaign<\/em>, kita bisa memberi informasi tentang penjualan, kupon, diskon, produk baru, dan masih banyak lagi.<\/p>\n<ul>\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Kontes\"><\/span><strong> Kontes<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ul>\n<p><em>Contest marketing campaign<\/em>\u00a0akhir-akhir ini semakin populer berkat media sosial.<\/p>\n<p>Pasti kamu pun pernah melihat\u00a0<em>marketing campaign<\/em>\u00a0jenis ini.<\/p>\n<p>Biasanya, sebuah perusahaan akan mengumumkan kontes ketika mempromosikan suatu produk di akun media sosialnya.<\/p>\n<p>Namun, untuk mengikuti kontes atau lomba tersebut, kamu harus men-<em>tag<\/em>\u00a03 orang temanmu di kolom komentar dan\/atau mem<em>-follow\u00a0<\/em>akun tersebut.<\/p>\n<p>Ini juga bisa dilakukan ketika melakukan\u00a0<em>giveaway\u00a0<\/em>dan sejenisnya.<\/p>\n<p>Nah,<em>\u00a0marketing campaign<\/em>\u00a0ini bisa menaikkan jumlah follower dan menarik lebih banyak orang untuk berpartisipasi serta meningkatkan\u00a0<em>brand awareness.<\/em><\/p>\n<ul>\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Brand_launch\"><\/span><strong><em>Brand launch<\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ul>\n<p><em>Brand launch marketing campaign<\/em>\u00a0tidak begitu berbeda dengan jenis\u00a0<em>product launch.<\/em><\/p>\n<p>Akan tetapi, untuk\u00a0<em>marketing campaign<\/em>\u00a0ini, yang dipromosikan adalah\u00a0<em>brand<\/em>-nya secara umum.<\/p>\n<p>Misalnya, jika perusahaanmu telah membuat sebuah\u00a0<em>brand<\/em>\u00a0baru, pasti hal yang penting adalah meningkatkan\u00a0<em>awareness<\/em>\u00a0calon konsumennya.<\/p>\n<p>Untuk itu,\u00a0<em>marketing campaign<\/em>\u00a0dibutuhkan dengan memasang iklan, menebar informasi di media sosial, mengirim email promosi, menawarkan diskon, dan dengan cara-cara lainnya.<\/p>\n<ul>\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Turnaround\"><\/span><strong><em>Turnaround<\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ul>\n<p><em>Turnaround<\/em>\u00a0adalah jenis\u00a0<em>marketing campaign<\/em>\u00a0yang dilakukan bisnis yang tengah mengalami penurunan kepuasan pelanggan.<\/p>\n<p><em>Marketing campaign<\/em>\u00a0ini juga bisa dilakukan jika terjadi isu reputasi maupun peningkatan kompetisi dengan\u00a0<em>brand<\/em>\u00a0lainnya.<\/p>\n<p>Tujuan dari\u00a0<em>marketing campaign<\/em>\u00a0ini adalah untuk meningkatkan<em>\u00a0customer experience<\/em>\u00a0dan memperbaiki persepsi mereka.<\/p>\n<ul>\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Partneralliance\"><\/span><strong> Partner\/<em>alliance<\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ul>\n<p><em>Marketing campaign<\/em>\u00a0ini merupakan bentuk kerjasama dengan\u00a0<em>brand<\/em>\u00a0lainnya yang tidak berkompetisi dengan milikmu.<\/p>\n<p>Kamu bisa memilih\u00a0<em>brand<\/em>\u00a0yang memiliki audiens yang sama.<\/p>\n<p>Hal ini merupakan cara yang bagus untuk meningkatkan jumlah audiens dan membangun kredibilitas.<\/p>\n<p>Biasanya,\u00a0<em>marketing campaign<\/em>\u00a0jenis ini dilakukan dengan membuat\u00a0<em>webinar<\/em>\u00a0mengenai topik yang diminati para audiensnya, membuat\u00a0<em>e-book<\/em>\u00a0yang disusun bersama, ataupun mengadakan\u00a0<a href=\"https:\/\/www.lummoshop.co.id\/blog\/marketing-campaign-hemat-untuk-bisnis-online-mu\/\" target=\"_blank\" rel=\"noopener\"><em>guest blogging<\/em><\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jenis Marketing Campaign Media tradisional Meskipun\u00a0digital marketing\u00a0kian dikenal dan disukai,\u00a0marketing\u00a0dengan media tradisional pun masih merupakan strategi yang ampuh, lho. Jenis\u00a0marketing campaign\u00a0dengan media tradisional tentunya menggunakan kanal-kanal nondigital seperti televisi, iklan di berbagai media cetak seperti koran atau majalah, radio,\u00a0billboard, dan masih banyak lagi. Media tradisional memang terkesan kuno dan tidak lagi efektif, tetapi ternyata hal [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5329,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5293","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tak-berkategori"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jenis Marketing Campaign Yang Perlu Anda Ketahui! - Artikel<\/title>\n<meta name=\"description\" content=\"Jenis Marketing Campaign Media tradisional Meskipun\u00a0digital marketing\u00a0kian dikenal dan disukai,\u00a0marketing\u00a0dengan media tradisional pun masih m\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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