{"id":5345,"date":"2022-06-02T07:09:53","date_gmt":"2022-06-02T07:09:53","guid":{"rendered":"https:\/\/inovasika.id\/artikel\/?p=5345"},"modified":"2022-06-02T07:09:53","modified_gmt":"2022-06-02T07:09:53","slug":"5-dampak-negatif-di-era-digital-marketing","status":"publish","type":"post","link":"https:\/\/inovasika.id\/public\/artikel\/5-dampak-negatif-di-era-digital-marketing\/","title":{"rendered":"5 Dampak Negatif di Era Digital Marketing"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_87 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/inovasika.id\/public\/artikel\/5-dampak-negatif-di-era-digital-marketing\/#1_Adanya_pelanggaran_digital_marketing_hak_cipta_atau_Hak_Kekayaan_Intelektual_HKI\" >1.\u00a0 Adanya pelanggaran digital marketing, hak cipta atau Hak Kekayaan Intelektual (HKI)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/inovasika.id\/public\/artikel\/5-dampak-negatif-di-era-digital-marketing\/#2_Rendahnya_ketersediaan_lapangan_pekerjaan_karena_sumber_daya_manusia_SDM_telah_digantikan_oleh_teknologi_digital\" >2. Rendahnya ketersediaan lapangan pekerjaan karena sumber daya manusia (SDM) telah digantikan oleh teknologi digital<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/inovasika.id\/public\/artikel\/5-dampak-negatif-di-era-digital-marketing\/#3_Munculnya_informasi_digital_yang_tidak_sesuai_dengan_fakta_hoax\" >3. Munculnya informasi digital yang tidak sesuai dengan fakta (hoax)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/inovasika.id\/public\/artikel\/5-dampak-negatif-di-era-digital-marketing\/#4_Adanya_budaya_malas_gerak_mager_karena_pengaruh_penggunaan_teknologi_digital\" >4. Adanya budaya malas gerak (mager) karena pengaruh penggunaan teknologi digital<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/inovasika.id\/public\/artikel\/5-dampak-negatif-di-era-digital-marketing\/#5_Adanya_penipuan_digital_yang_mengatasnamakan_orang_lain\" >5. Adanya penipuan digital yang mengatasnamakan orang lain<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<p>5 Dampak Negatif di Era Digital Marketing<\/p>\n<h4><span class=\"ez-toc-section\" id=\"1_Adanya_pelanggaran_digital_marketing_hak_cipta_atau_Hak_Kekayaan_Intelektual_HKI\"><\/span>1.\u00a0 Adanya pelanggaran digital marketing, hak cipta atau Hak Kekayaan Intelektual (HKI)<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Salah satu dampak dari perkembangan teknologi digital adalah adanya pelanggaran hak cipta atau Hak Kekayaan Intelektual (HKI) yang dilakukan oleh oknum tertentu. Banyak sekali karya-karya cipta yang sudah ada di dalam internet, diperjualbelikan tanpa meminta izin ke pencipta karya tersebut. Misalnya pembajakan musik, pembajakan film, pembajakan buku cetak, juga merupakan contoh pelanggaran hak cipta. Hal tersebut juga merugikan para pencipta karya.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"2_Rendahnya_ketersediaan_lapangan_pekerjaan_karena_sumber_daya_manusia_SDM_telah_digantikan_oleh_teknologi_digital\"><\/span>2. Rendahnya ketersediaan lapangan pekerjaan karena sumber daya manusia (SDM) telah digantikan oleh teknologi digital<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Dampak kedua di era digital adalah ketersediaan lapangan pekerjaan non digital yang rendah, hal ini karena kemajuan teknologi digital semakin canggih. Beberapa perusahaan\/organisasi memanfaatkan teknologi digital yang memudahkan pekerjaan tersebut secara efisien. Misalnya pekerjaan di pabrik atau industri kendaraan bermotor yang mempekerjakan karyawan dengan merakit. Kini telah diganti oleh robot yang pintar dengan teknologi digital yang canggih dan terorganisir. Kemudian contoh lain ialah tenaga kerja pos yang biasa menyortir surat, kini digantikan oleh mesin sortir otomatis yang bisa membaca dan mengurutkan surat lebih cepat.<\/p>\n<p>Baca Juga:<a href=\"https:\/\/inovasika.id\/artikel\/tantangan-tantangan-dalam-digital-marketing\/\" target=\"_blank\" rel=\"noopener\">Tantangan-Tantangan Dalam Digital Marketing<\/a><\/p>\n<h4><span class=\"ez-toc-section\" id=\"3_Munculnya_informasi_digital_yang_tidak_sesuai_dengan_fakta_hoax\"><\/span>3. Munculnya informasi digital yang tidak sesuai dengan fakta (hoax)<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Munculnya informasi digital yang tidak sesuai dengan fakta atau kebenaran yang dikenal dengan istilah hoax merupakan dampak negatif di era digital, hal tersebut terjadi karena rendahnya literasi informasi digital masyarakat. Penyebaran hoax dilakukan oleh oknum yang tidak bertanggung jawab, dengan memutarbalikkan fakta tertentu hingga membuat kegaduhan publik.\u00a0 Maka dari itu, untuk menghindari hoax, masyarakat harus dibiasakan untuk memilah informasi tersebut dari berbagai sumber digital yang jelas dan terpercaya.<\/p>\n<p>Baca Juga:<a href=\"https:\/\/www.ecwid.com\/id\/blog\/11-digital-products-for-your-store.html\" target=\"_blank\" rel=\"noopener\">18\u00a0Ide Produk Digital Untuk Hampir Setiap Bisnis Kecil<\/a><\/p>\n<h4><span class=\"ez-toc-section\" id=\"4_Adanya_budaya_malas_gerak_mager_karena_pengaruh_penggunaan_teknologi_digital\"><\/span>4. Adanya budaya malas gerak (mager) karena pengaruh penggunaan teknologi digital<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Salah satu dampak negatif yang dirasakan adalah adanya budaya malas gerak (mager) yang terjadi karena pengaruh penggunaan teknologi digital. Di era digital yang semakin canggih, masyarakat tidak pernah lepas dari alat teknologi digital seperti gadget. Berbagai platform digital yang sudah tersedia di dalam sebuah gadget, membuat penggunaannya merasa kecanduaan tanpa memperhatikan waktu dan kesehatan. Oleh karena itu perlu komitmen dari pengguna teknologi digital untuk membagi waktu dalam menggunakan teknologi digital dan melakukan aktivitas yang bergerak.<\/p>\n<h5><span class=\"ez-toc-section\" id=\"5_Adanya_penipuan_digital_yang_mengatasnamakan_orang_lain\"><\/span>5. Adanya penipuan digital yang mengatasnamakan orang lain<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>Penipuan digital terjadi karena adanya penyalahgunaan data pribadi yang dilakukan oleh oknum dengan kecanggihan teknologi digital. Biasanya korban tersebut disebut dengan istilah korban cybercrime. Modus penipuan digital beragam, ada yang mengatasnamakan dengan survei untuk mendapatkan data pribadi, penjualan produk dari harga diskon yang besar website e-commerce\u00a0 yang tidak resmi, dan sebagainya. Agar tidak terjadinya korban penipuan digital, jangan pernah sembarangan untuk memberikan data pribadi ke orang lain.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>5 Dampak Negatif di Era Digital Marketing 1.\u00a0 Adanya pelanggaran digital marketing, hak cipta atau Hak Kekayaan Intelektual (HKI) Salah satu dampak dari perkembangan teknologi digital adalah adanya pelanggaran hak cipta atau Hak Kekayaan Intelektual (HKI) yang dilakukan oleh oknum tertentu. Banyak sekali karya-karya cipta yang sudah ada di dalam internet, diperjualbelikan tanpa meminta izin [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5364,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5345","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tak-berkategori"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 Dampak Negatif di Era Digital Marketing - Artikel Artikel<\/title>\n<meta name=\"description\" content=\"5 Dampak Negatif di Era Digital Marketing1.\u00a0 Adanya pelanggaran hak cipta atau Hak Kekayaan Intelektual (HKI)Salah satu dampak dari\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inovasika.id\/public\/artikel\/5-dampak-negatif-di-era-digital-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Dampak Negatif di Era Digital Marketing - 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