{"id":5351,"date":"2022-06-02T07:31:56","date_gmt":"2022-06-02T07:31:56","guid":{"rendered":"https:\/\/inovasika.id\/artikel\/?p=5351"},"modified":"2022-06-02T07:32:02","modified_gmt":"2022-06-02T07:32:02","slug":"cara-kerja-digital-marketing-dengan-benar","status":"publish","type":"post","link":"https:\/\/inovasika.id\/public\/artikel\/cara-kerja-digital-marketing-dengan-benar\/","title":{"rendered":"Cara Kerja Digital Marketing Dengan Benar"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_87 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/inovasika.id\/public\/artikel\/cara-kerja-digital-marketing-dengan-benar\/#Mengenali_Jenis_Bisnis_dan_Usaha_Anda\" >Mengenali Jenis Bisnis dan Usaha Anda<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/inovasika.id\/public\/artikel\/cara-kerja-digital-marketing-dengan-benar\/#_Memahami_Segmen_Market\" >\u00a0Memahami Segmen Market<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/inovasika.id\/public\/artikel\/cara-kerja-digital-marketing-dengan-benar\/#_Memilih_Media_Digital_Marketing\" >\u00a0Memilih Media Digital Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/inovasika.id\/public\/artikel\/cara-kerja-digital-marketing-dengan-benar\/#_Membuat_Ikatan_Rantai_Digital\" >\u00a0Membuat Ikatan Rantai Digital<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/inovasika.id\/public\/artikel\/cara-kerja-digital-marketing-dengan-benar\/#_Mengelola_Iklan_Digital\" >\u00a0Mengelola Iklan Digital<\/a><\/li><\/ul><\/nav><\/div>\n<p>Cara kerja digital marketing cukup bervariasi namun sebenarnya tujuan akhirnya adalah sama, yaitu aktifitas marketing yang bertujuan meningkatkan penjualan.<\/p>\n<p>Namun banyak orang yang kurang begitu paham dan salah mengartikan sehingga tidak benar-benar mengerti bagaimana cara kerja digital marketing yang sebenarnya.<\/p>\n<p>Untuk penjelasan tentang tujuan dan media digital marketing, anda bisa memahaminya di pembahasan\u00a0Apa itu Digital Marketing<\/p>\n<p>Sedangkancara kerja bukanlah daftar pekerjaan, untuk mengetahui anda bisa baca di\u00a0daftar pekerjaan digital marketer<\/p>\n<p><strong>\u201c<\/strong>Digital marketing adalah teknikatau alat yang digunakan untuk menjalankan pemasaran bisnis dan usaha, dan\u00a0bukan sebuah bisnis\u00a0yang bisa menghasilkan uang\u201d<\/p>\n<p>Sedangkan cara kerja penerapannya untuk bisnis adalah sebagai berikut<\/p>\n<ul>\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Mengenali_Jenis_Bisnis_dan_Usaha_Anda\"><\/span><strong>Mengenali Jenis Bisnis dan Usaha Anda<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ul>\n<p>Harusnya hal ini sudah cukup mudah, sebagai pelaku dan pemilik usaha harus sudah paham jenis bisnisnya apa, misalnya jenis jasa atau produk, jenis kebutuhan sehari-hari (primer) kebutuhan sekunder, tersier, atau prestise<\/p>\n<p>Kalau sudah benar-benar paham jenis bisnis anda, selanjutnya adalah<\/p>\n<ul>\n<li>\n<h4><span class=\"ez-toc-section\" id=\"_Memahami_Segmen_Market\"><\/span><strong>\u00a0Memahami Segmen Market<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ul>\n<p>Tidak semua orang akan membeli produk anda, ada orang-orang tertentu yang akan membeli produk yang kita jual. Setiap produk punya segmen market sendiri-sendiri<\/p>\n<p>Sebagai contoh misalnya:<\/p>\n<p>Menjual kamera, siapa marketnya? pria dan wanita yang suka fotografi, suka selfie, bikin video, atau vlogger.<\/p>\n<p>Menjual hijab, siapa marketnya? tentu saja wanita, berbagai usia, dengan tingkat daya beli berapa.<\/p>\n<p>Dengan mengetahui target market selanjutnya kita bisa lebih tepat memilih media digital marketing yang paling tepat digunakan.<\/p>\n<ul>\n<li>\n<h4><span class=\"ez-toc-section\" id=\"_Memilih_Media_Digital_Marketing\"><\/span><strong>\u00a0Memilih Media Digital Marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ul>\n<p>Saya akan langsung menggunkan contoh:<\/p>\n<p>Misalnya ingin menjual kamera tentu saja saya akan menggunakan instagram, youtube, website dan marketplace.<\/p>\n<p>Karena Instagram dan Youtube memang segmen yang paling cocok dengan kamera. Kemudian website dan marketplace adalah toko online untuk transaksi jual beli agar memberikan kemudahan dan keamanan transaksi.<\/p>\n<p>Contoh lain misalkan saya bisnis servis atau modifikasi mobil, saya akan memilih menggunakan Lokal SEO, Website dan\u00a0Google My Bisnis.<\/p>\n<p>Karena tuntu yang akan datang ke bengkel saya adalah orang-orang yang jaraknya terjangkau, mereka akan mencari informasi tempat servise terdekat di Google ketika punya problem soal mobil<\/p>\n<p><strong>Baca Juga: <a href=\"https:\/\/inovasika.id\/artikel\/jenis-marketing-campaign-yang-perlu-anda-ketahui\/\" target=\"_blank\" rel=\"noopener\">Jenis Marketing Campaign Yang Perlu Anda Ketahui!<\/a><\/strong><\/p>\n<ul>\n<li><strong>\u00a0Membuat Funneling dari Traffic hingga Sales<br \/>\n<\/strong><\/li>\n<\/ul>\n<p>Urutan funneling dari menggunakan digital marketing adalah:<\/p>\n<ol>\n<li>Mengumpulkan visitor (<em>traffic market customer<\/em>) dari media digital -&gt; b. bagaimana cara membuat visitor tertarik -&gt; c. visitor menghubungi<em>contact<\/em>-&gt; d. terjadi sales penjualan (goal)<\/li>\n<\/ol>\n<p>Peran customer service sangat penting untuk bisa terjadi sales order atau penjualan, peran digital marketing berhenti sampai pada customer menghubungi cs.<\/p>\n<ul>\n<li>\n<h4><span class=\"ez-toc-section\" id=\"_Membuat_Ikatan_Rantai_Digital\"><\/span><strong>\u00a0Membuat Ikatan Rantai Digital<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ul>\n<p>Setelah bisa menentukan media digital marketing yang tepat, maka ada baiknya juga mengikatkan satu media dengan media digital yang lainnya yang saling berhubungan.<\/p>\n<p>Hal ini agar memberikan kemudahan kepada konsumen. Karena biasanya media digital akan saling melengkapi satu sama lain dan bisa mendatangkan traffic, tetapi jangan salah langkah, pilih terlebih dulu media yang paling tepat.<strong><br \/>\n<\/strong><\/p>\n<ul>\n<li>\n<h4><span class=\"ez-toc-section\" id=\"_Mengelola_Iklan_Digital\"><\/span><strong>\u00a0Mengelola Iklan Digital<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ul>\n<p>Iklan menggunakan anggaran adalah langkah terakhir ketika kita sudah benar-benar maksimal dengan kelima langkah diatas. Fakta 90% pengiklan gagal karena tidak menerapkan\u00a0<em>step by step\u00a0cara kerja digital marketing <\/em>yang benar.<\/p>\n<p>Iklan ada Google Ads, Fb Ads, Ig Ads, dan Endorse. Kita usahakan jangan sampai buang-buang anggaran jika belum yakin sudah melukakan kelima hal ditas 100% anda pahami dan jalankan<\/p>\n<p>Inilah sebenarnya cara kerja <a href=\"https:\/\/majoo.id\/solusi\/detail\/marketing-plan\" target=\"_blank\" rel=\"noopener\">digital marketing<\/a> yang mudah kita pahami dan terapkan untuk bisnis dan usaha.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cara kerja digital marketing cukup bervariasi namun sebenarnya tujuan akhirnya adalah sama, yaitu aktifitas marketing yang bertujuan meningkatkan penjualan. Namun banyak orang yang kurang begitu paham dan salah mengartikan sehingga tidak benar-benar mengerti bagaimana cara kerja digital marketing yang sebenarnya. Untuk penjelasan tentang tujuan dan media digital marketing, anda bisa memahaminya di pembahasan\u00a0Apa itu Digital [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5370,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5351","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tak-berkategori"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cara Kerja Digital Marketing Dengan Benar - Artikel<\/title>\n<meta name=\"description\" content=\"cara kerja digital marketing cukup bervariasi namun sebenarnya tujuan akhirnya adalah sama, yaitu aktifitas marketing yang bertujuan meningkat\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inovasika.id\/public\/artikel\/cara-kerja-digital-marketing-dengan-benar\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cara Kerja Digital Marketing Dengan Benar - 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