{"id":5394,"date":"2022-06-03T02:29:27","date_gmt":"2022-06-03T02:29:27","guid":{"rendered":"https:\/\/inovasika.id\/artikel\/?p=5394"},"modified":"2022-06-03T02:29:27","modified_gmt":"2022-06-03T02:29:27","slug":"mengetahui-istilah-istilah-digital-marketing","status":"publish","type":"post","link":"https:\/\/inovasika.id\/public\/artikel\/mengetahui-istilah-istilah-digital-marketing\/","title":{"rendered":"Mengetahui Istilah &#8211; Istilah Digital Marketing"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_87 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/inovasika.id\/public\/artikel\/mengetahui-istilah-istilah-digital-marketing\/#Istilah-istilah_di_Digital_Marketing\" >Istilah-istilah di Digital Marketing<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/inovasika.id\/public\/artikel\/mengetahui-istilah-istilah-digital-marketing\/#CPM_Cost_Per_Mille\" >CPM (Cost Per Mille)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/inovasika.id\/public\/artikel\/mengetahui-istilah-istilah-digital-marketing\/#CPC_Cost_Per_Clicks\" >CPC (Cost Per Clicks)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/inovasika.id\/public\/artikel\/mengetahui-istilah-istilah-digital-marketing\/#CPCV_Cost_Per_Complited_View\" >CPCV (Cost Per Complited View)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/inovasika.id\/public\/artikel\/mengetahui-istilah-istilah-digital-marketing\/#CPL_Cost_Per_Lead\" >CPL (Cost Per Lead)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/inovasika.id\/public\/artikel\/mengetahui-istilah-istilah-digital-marketing\/#5_Istilah_Umum_di_Dunia_Digital_Marketing\" >5 Istilah Umum di Dunia Digital Marketing<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/inovasika.id\/public\/artikel\/mengetahui-istilah-istilah-digital-marketing\/#1_Kecerdasan_Buatan_Artificial_Intelligence_AI\" >1. Kecerdasan Buatan Artificial Intelligence (AI)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/inovasika.id\/public\/artikel\/mengetahui-istilah-istilah-digital-marketing\/#2_Pemasaran_Kontekstual_Contextual_Marketing\" >2. Pemasaran Kontekstual (Contextual Marketing)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/inovasika.id\/public\/artikel\/mengetahui-istilah-istilah-digital-marketing\/#3_Biaya_Per_Akuisisi_BPA\" >3. Biaya Per Akuisisi (BPA)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/inovasika.id\/public\/artikel\/mengetahui-istilah-istilah-digital-marketing\/#4_Lookalike_Audience\" >4. Lookalike Audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/inovasika.id\/public\/artikel\/mengetahui-istilah-istilah-digital-marketing\/#5_Quality_Score\" >5. Quality Score<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<p>Mengetahui Istilah &#8211; Istilah Digital Marketing, Kecanggihan teknologi yang akan semakin berkembang membuat banyak masyarakat <a href=\"https:\/\/jawonvirtualmarketing.com\/istilah-dalam-digital-marketing\/\">beralih.<\/a><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Istilah-istilah_di_Digital_Marketing\"><\/span>Istilah-istilah di Digital Marketing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Meskipun sama-sama di bidang pemasaran, namun\u00a0Digital Marketing\u00a0berbeda dengan pemasaran tradisional, ini dia istilah-istilah yang perlu kamu ketahui untuk memperdalam pengetahuanmu tentang\u00a0Digital Marketing.<\/p>\n<p>&nbsp;<\/p>\n<h4><span class=\"ez-toc-section\" id=\"CPM_Cost_Per_Mille\"><\/span>CPM (Cost Per Mille)<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Seperti namanya, para pengiklan harus membayar pada\u00a0publisher\u00a0per seribu iklan yang tayang.\u00a0CPM\u00a0cocok untuk kamu yang ingin meningkatkan\u00a0awareness\u00a0karena dapat menjangkau\u00a0audience\u00a0yang lebih banyak.<\/p>\n<p>&nbsp;<\/p>\n<h4><span class=\"ez-toc-section\" id=\"CPC_Cost_Per_Clicks\"><\/span>CPC (Cost Per Clicks)<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Harga yang perlu dibayar adalah sesuai dengan jumlah klik yang\u00a0audience\u00a0lakukan. Jadi untuk sebuah brand dengan\u00a0campaign,\u00a0CPC\u00a0cocok untuk digunakan karena jika\u00a0audience\u00a0mengklik banner akan langsung terhubung dengan\u00a0campaign\u00a0yang sedang berlangsung.<\/p>\n<p>&nbsp;<\/p>\n<h4><span class=\"ez-toc-section\" id=\"CPCV_Cost_Per_Complited_View\"><\/span>CPCV (Cost Per Complited View)<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Jika\u00a0audience\u00a0melihat iklan secara utuh atau dalam artian hingga selesai, pengiklan baru bisa menghitung dan membayarnya pada\u00a0publisher. Disarankan untuk membuat video yang pendek dan menarik untuk hasil yang lebih berdampak.<\/p>\n<p>&nbsp;<\/p>\n<h4><span class=\"ez-toc-section\" id=\"CPL_Cost_Per_Lead\"><\/span>CPL (Cost Per Lead)<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Pengiklan harus membayar sejumlah dengan\u00a0audience\u00a0yang tertarik dan mengisi\u00a0form. Jenis iklan ini memang lebih mahal namun efek yang didapat juga lebih banyak karena pengiklan bisa mengenal\u00a0audience\u00a0lebih spesifik.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/inovasika.id\/artikel\/apa-saja-kategori-digital-marketing\/\" target=\"_blank\" rel=\"noopener\">Baca juga: Apa saja Kategori Digital Marketing?<\/a><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Istilah_Umum_di_Dunia_Digital_Marketing\"><\/span>5 Istilah Umum di Dunia Digital Marketing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>&nbsp;<\/p>\n<h4><span class=\"ez-toc-section\" id=\"1_Kecerdasan_Buatan_Artificial_Intelligence_AI\"><\/span>1. Kecerdasan Buatan Artificial Intelligence (AI)<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>AI merupakan salah satu istilah Digitall Marketing yang mulai populer dari sekitar tahun 2017. Namun, teknologi AI sendiri semakin berkembang dan lebih mudah digunakan oleh pengguna khususnya dalam praktik pemasaran.<\/p>\n<p>Lebih jelasnya, AI adalah bidang ilmu komputer yang menekankan penciptaan mesin cerdas yang bekerja dan bereaksi seperti manusia.<\/p>\n<p>Dengan AI, aktivitas seperti respon pengenalan suara, perencanaan dan penyelesaian masalah terkait bisnis dan pemasaran sekarang dapat dilakukan secara otomatis.<\/p>\n<p>&nbsp;<\/p>\n<h4><span class=\"ez-toc-section\" id=\"2_Pemasaran_Kontekstual_Contextual_Marketing\"><\/span>2. Pemasaran Kontekstual (Contextual Marketing)<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Istilah ini berfungsi memberikan konten yang tepat pada saat yang tepat berdasarkan preferensi klien atau pelanggan potensial.<\/p>\n<p>Dengan menggunakan pertimbangan target perilaku pelanggan dan membangkitkan kesadaran brand (Brand Awareness), Pemasaran Kontekstual memberikan hasil yang lebih efektif bagi para pemasar bisnis.<\/p>\n<p>&nbsp;<\/p>\n<h4><span class=\"ez-toc-section\" id=\"3_Biaya_Per_Akuisisi_BPA\"><\/span>3. Biaya Per Akuisisi (BPA)<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>BPA adalah ukuran biaya untuk memperoleh pelanggan yang mengklik tautan dan melakukan aktivitas pembelian di web bisnis Anda.<\/p>\n<p>Dengan kata lain, BPA adalah pengembalian dari investasi pemasaran, khususnya, total pengeluaran untuk Digital Marketing atas total konversi front-end.<\/p>\n<p>&nbsp;<\/p>\n<h4><span class=\"ez-toc-section\" id=\"4_Lookalike_Audience\"><\/span>4. Lookalike Audience<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Fitur Lookalike Audience di platform Facebook adalah opsi penargetan pelanggan lanjutan dalam hal layanan periklanan yang melebihi kemampuan dasar penargetan berdasarkan minat, perilaku, dan data demografis.<\/p>\n<p>Lookalike Audience memberikan kemampuan untuk menemukan orang-orang baru berdasarkan kemiripan mereka dengan pelanggan tetap Anda dengan menggunakan sampel persentase orang-orang di negara atau daerah lokal bisnis.<\/p>\n<p>&nbsp;<\/p>\n<h4><span class=\"ez-toc-section\" id=\"5_Quality_Score\"><\/span>5. Quality Score<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Quality Score adalah peringkat dari Google AdWords yang menyediakan ringkasan data relevansi dan kualitas kata kunci (keywords) yang digunakan dalam kampanye Pay Per Cliks (PPC).<\/p>\n<p>Sebagian besar Quality Score ditentukan oleh Click-Through Rates (CTR) yang diharapkan, relevansi Ad Copy, kualitas dan relevansi Landing Page, dan faktor-faktor lainnya.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mengetahui Istilah &#8211; Istilah Digital Marketing, Kecanggihan teknologi yang akan semakin berkembang membuat banyak masyarakat beralih. &nbsp; Istilah-istilah di Digital Marketing Meskipun sama-sama di bidang pemasaran, namun\u00a0Digital Marketing\u00a0berbeda dengan pemasaran tradisional, ini dia istilah-istilah yang perlu kamu ketahui untuk memperdalam pengetahuanmu tentang\u00a0Digital Marketing. &nbsp; CPM (Cost Per Mille) Seperti namanya, para pengiklan harus membayar pada\u00a0publisher\u00a0per [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5397,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5394","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tak-berkategori"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mengetahui Istilah - Istilah Digital Marketing - Artikel<\/title>\n<meta name=\"description\" content=\"Mengetahui Istilah - Istilah Digital Marketing, Kecanggihan teknologi yang akan semakin berkembang membuat banyak masyarakat beralih.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inovasika.id\/public\/artikel\/mengetahui-istilah-istilah-digital-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mengetahui Istilah - Istilah Digital Marketing - Artikel\" \/>\n<meta property=\"og:description\" content=\"Mengetahui Istilah - Istilah Digital Marketing, Kecanggihan teknologi yang akan semakin berkembang membuat banyak masyarakat beralih.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/inovasika.id\/public\/artikel\/mengetahui-istilah-istilah-digital-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Artikel\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-03T02:29:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/inovasika.id\/public\/artikel\/wp-content\/uploads\/2022\/06\/Banner-wardah22-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"inovasika\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"inovasika\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/inovasika.id\\\/public\\\/artikel\\\/mengetahui-istilah-istilah-digital-marketing\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/inovasika.id\\\/public\\\/artikel\\\/mengetahui-istilah-istilah-digital-marketing\\\/\"},\"author\":{\"name\":\"inovasika\",\"@id\":\"https:\\\/\\\/inovasika.id\\\/public\\\/artikel\\\/#\\\/schema\\\/person\\\/3dabdc0bbae3ae25904c06a4e0b7509d\"},\"headline\":\"Mengetahui Istilah &#8211; 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