{"id":5405,"date":"2022-06-03T02:24:02","date_gmt":"2022-06-03T02:24:02","guid":{"rendered":"https:\/\/inovasika.id\/artikel\/?p=5405"},"modified":"2022-06-03T02:24:27","modified_gmt":"2022-06-03T02:24:27","slug":"cara-mengukur-keberhasilan-digital-marketing","status":"publish","type":"post","link":"https:\/\/inovasika.id\/public\/artikel\/cara-mengukur-keberhasilan-digital-marketing\/","title":{"rendered":"Cara Mengukur Keberhasilan\u00a0Digital Marketing"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_87 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/inovasika.id\/public\/artikel\/cara-mengukur-keberhasilan-digital-marketing\/#Penjualan_online\" >Penjualan\u00a0online<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/inovasika.id\/public\/artikel\/cara-mengukur-keberhasilan-digital-marketing\/#Melihat_penjualan_online_dan_in-store\" >Melihat penjualan\u00a0online dan\u00a0in-store<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/inovasika.id\/public\/artikel\/cara-mengukur-keberhasilan-digital-marketing\/#Traffic_situs_secara_keseluruhan\" >Traffic situs secara keseluruhan<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/inovasika.id\/public\/artikel\/cara-mengukur-keberhasilan-digital-marketing\/#Perbandingan_antara_traffic_baru_dengan_lama\" >Perbandingan antara\u00a0traffic baru dengan lama<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/inovasika.id\/public\/artikel\/cara-mengukur-keberhasilan-digital-marketing\/#Sumber_traffic\" >Sumber\u00a0traffic<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/inovasika.id\/public\/artikel\/cara-mengukur-keberhasilan-digital-marketing\/#Lama_waktu_kunjungan_traffic\" >Lama waktu kunjungan\u00a0traffic<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/inovasika.id\/public\/artikel\/cara-mengukur-keberhasilan-digital-marketing\/#Bounce_rates\" >Bounce rates<\/a><\/li><\/ul><\/nav><\/div>\n<p><strong>Indikator Keberhasilan Strategi Digital Marketing<\/strong><\/p>\n<ol>\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Penjualan_online\"><\/span><strong> Penjualan\u00a0<em>online<\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ol>\n<p>Hal pertama yang bisa menjadi cara mengukur keberhasilan\u00a0<em>digital marketing\u00a0<\/em>adalah dengan melihat hasil penjualan\u00a0<em>online<\/em>\u00a0melalui Google Analytics maupun platform web\u00a0<em>analytics<\/em>\u00a0lainnya.<\/p>\n<p>Kamu juga bisa mengidentifikasi\u00a0<em>campaign digital marketing<\/em>\u00a0yang mana yang bisa mendorong penjualan paling tinggi.<\/p>\n<p>Mengetahui penjualan tertinggi juga dapat menjadi acuan untuk membuat strategi\u00a0<em>digital marketing<\/em>\u00a0bagi\u00a0<em>e-commerce<\/em>.<\/p>\n<ol start=\"2\">\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Melihat_penjualan_online_dan_in-store\"><\/span><strong> Melihat penjualan\u00a0<em>online <\/em>dan\u00a0<em>in-store<\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ol>\n<p>JIka kamu memiliki toko\u00a0<em>online<\/em>\u00a0dan\u00a0<em>offline<\/em>, cara mengukur keberhasilan\u00a0<em>digital marketing<\/em>\u00a0adalah dengan melihat penjualan\u00a0<em>online<\/em>\u00a0dan\u00a0<em>in-store<\/em>.<\/p>\n<p>Kamu bisa melakukan hal ini dengan cara menawarkan kode diskon pada website kamu, sehingga kamu dapat mendeteksi berapa persen\u00a0<em>customer<\/em>\u00a0yang mengunjungi website dan tertarik dengan penawaran yang ada pada website tersebut.<\/p>\n<p>Jika e-commerce yang kamu jalankan memiliki\u00a0<em>member card<\/em>, hal ini tentu akan lebih mudah karena kamu bisa mendeteksi\u00a0<em>campaign<\/em>\u00a0apa yang menarik banyak pelanggan secara\u00a0<em>online<\/em>\u00a0untuk membeli produk kamu di toko secara langsung.<\/p>\n<ol start=\"3\">\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Traffic_situs_secara_keseluruhan\"><\/span><strong><em>Traffic <\/em>situs secara keseluruhan<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ol>\n<p>Salah satu hal paling dasar yang bisa dijadikan cara mengukur keberhasilan\u00a0<em>digital marketing<\/em>\u00a0adalah dengan cara mengukur\u00a0<em>traffic<\/em>\u00a0situs secara keseluruhan.<\/p>\n<p>Apakah terjadi kenaikan setelah kamu melakukan\u00a0<em>campaign digital marketing<\/em>\u00a0tertentu? Jika ya, maka hal tersebut bisa menjadi indikasi bahwa strategi\u00a0<em>digital marketing<\/em>\u00a0yang kamu lakukan telah berhasil.<\/p>\n<p>Selain itu, melihat\u00a0<em>traffic<\/em>\u00a0situs secara keseluruhan dan merinci dapat sangat membantu kamu untuk menyusun tipe strategi digital marketing seperti apa yang ingin kamu buat di masa depan.<\/p>\n<p><strong>Baca Juga: <a href=\"https:\/\/inovasika.id\/artikel\/tips-sukses-digital-marketing-untuk-bisnis-anda\/\" target=\"_blank\" rel=\"noopener\">Tips Sukses Digital Marketing Untuk Bisnis Anda!<\/a><\/strong><\/p>\n<ol start=\"4\">\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Perbandingan_antara_traffic_baru_dengan_lama\"><\/span><strong> Perbandingan antara\u00a0<em>traffic <\/em>baru dengan lama<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ol>\n<p>Cara mengukur keberhasilan\u00a0<em>digital marketing<\/em>\u00a0selanjutnya adalah dengan melihat perbandingan antara\u00a0<em>traffic<\/em>\u00a0baru dengan lama.<\/p>\n<p>Jika kamu melihat presentase\u00a0<em>traffic<\/em>\u00a0baru meningkat, maka berarti strategi\u00a0<em>digital marketing<\/em>\u00a0kamu sudah tepat untuk menjaring\u00a0<em>customer<\/em>\u00a0baru yang tidak pernah mengakses situs kamu sebelumnya.<\/p>\n<p>Namun, jika\u00a0<em>traffic<\/em>\u00a0lama (<em>returning traffic<\/em>) lebih tinggi, hal itu berarti ada banyak orang yang kembali ke situs kamu beberapa kali sebelum membeli.<\/p>\n<p>Dalam kata lain, orang itu belum yakin dengan produk yang kamu tawarkan. Oleh karena itu, kamu harus membuat strategi\u00a0<em>digital marketing<\/em>\u00a0baru untuk menjaring\u00a0<em>traffic<\/em>\u00a0lama ini agar kembali mengunjungi situs kamu dan tertarik untuk membeli produk kamu dengan segera.<\/p>\n<ol start=\"5\">\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Sumber_traffic\"><\/span><strong> Sumber\u00a0<em>traffic<\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ol>\n<p>Hal lainnya yang bisa dilakukan sebagai cara mengukur keberhasilan\u00a0<em>digital marketing<\/em>\u00a0adalah dengan mengidentifikasi bagaimana orang-orang bisa menemukan situs kamu.<\/p>\n<p>Misalnya,\u00a0<em>keyword<\/em>\u00a0apa yang mereka gunakan sebelum menemukan situs dan adakah website sebelumnya yang mereka kunjungi sebelum membuka website kamu.<\/p>\n<ol start=\"6\">\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Lama_waktu_kunjungan_traffic\"><\/span><strong> Lama waktu kunjungan\u00a0<\/strong><strong><em>traffic<\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ol>\n<p>Lama setiap orang dalam mengunjungi situs kamu pasti berbeda-beda dan tidak sama antara satu orang dengan orang lainnya.<\/p>\n<p>Kamu bisa mengidentifikasi lama waktu kunjungan\u00a0<em>traffic<\/em>\u00a0sebagai cara mengukur keberhasilan\u00a0<em>digital marketing<\/em>.<\/p>\n<p>Semakin lama orang-orang membuka situs kamu, berarti strategi\u00a0<em>digital marketing<\/em>\u00a0kamu telah berhasil menarik perhatian mereka.<\/p>\n<ol start=\"7\">\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Bounce_rates\"><\/span><strong><em>Bounce rates<\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ol>\n<p><em>Bounce rates<\/em>\u00a0adalah presentase berapa orang telah mengklik tombol \u201ckembali\u201d sesaat setelah mereka membuka situs kamu.<\/p>\n<p>Jika presentase\u00a0<em>bounce rates<\/em>\u00a0cukup tinggi, itu artinya strategi\u00a0<em>digital marketing<\/em>\u00a0yang telah kamu lakukan mungkin belum berhasil memikat mereka.<\/p>\n<p>Bahkan, Google seringkali menyalah artikan website dengan\u00a0<em>bounce rates<\/em>\u00a0tinggi sebagai\u00a0<em>spam<\/em>\u00a0sehingga mendapatkan SEO\u00a0<em>penalty<\/em>.<\/p>\n<p>Hal-hal diatas adalah cara mengukur keberhasilan\u00a0<em>digital marketing<\/em>\u00a0yang harus diketahui. Dengan penerapan strategi\u00a0<em>digital marketing<\/em>\u00a0yang tepat, bisnis kamu pun <a href=\"https:\/\/teknologi.id\/bisnis\/4-indikator-keberhasilan-dalam-email-marketing\" target=\"_blank\" rel=\"noopener\">pasti akan sukses<\/a>.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Indikator Keberhasilan Strategi Digital Marketing Penjualan\u00a0online Hal pertama yang bisa menjadi cara mengukur keberhasilan\u00a0digital marketing\u00a0adalah dengan melihat hasil penjualan\u00a0online\u00a0melalui Google Analytics maupun platform web\u00a0analytics\u00a0lainnya. Kamu juga bisa mengidentifikasi\u00a0campaign digital marketing\u00a0yang mana yang bisa mendorong penjualan paling tinggi. Mengetahui penjualan tertinggi juga dapat menjadi acuan untuk membuat strategi\u00a0digital marketing\u00a0bagi\u00a0e-commerce. Melihat penjualan\u00a0online dan\u00a0in-store JIka kamu memiliki toko\u00a0online\u00a0dan\u00a0offline, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5408,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5405","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tak-berkategori"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cara Mengukur Keberhasilan\u00a0Digital Marketing - Artikel<\/title>\n<meta name=\"description\" content=\"Hal pertama yang bisa menjadi cara mengukur keberhasilan\u00a0digital marketing\u00a0adalah dengan melihat hasil penjualan\u00a0online\u00a0melalui Google Analyt\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inovasika.id\/public\/artikel\/cara-mengukur-keberhasilan-digital-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cara Mengukur Keberhasilan\u00a0Digital Marketing - 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