{"id":5406,"date":"2022-06-03T02:47:31","date_gmt":"2022-06-03T02:47:31","guid":{"rendered":"https:\/\/inovasika.id\/artikel\/?p=5406"},"modified":"2022-06-03T02:47:37","modified_gmt":"2022-06-03T02:47:37","slug":"5-indikator-keberhasilan-kinerja-pemasaran-digital","status":"publish","type":"post","link":"https:\/\/inovasika.id\/public\/artikel\/5-indikator-keberhasilan-kinerja-pemasaran-digital\/","title":{"rendered":"5 Indikator Keberhasilan Kinerja Pemasaran Digital"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_87 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/inovasika.id\/public\/artikel\/5-indikator-keberhasilan-kinerja-pemasaran-digital\/#ROI_Return_on_Investment\" >ROI (Return on Investment)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/inovasika.id\/public\/artikel\/5-indikator-keberhasilan-kinerja-pemasaran-digital\/#Website_Engagement\" >Website Engagement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/inovasika.id\/public\/artikel\/5-indikator-keberhasilan-kinerja-pemasaran-digital\/#CTR_Click-through-Rate\" >CTR (Click-through-Rate)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/inovasika.id\/public\/artikel\/5-indikator-keberhasilan-kinerja-pemasaran-digital\/#Tingkat_KonversiConversion_Rate\" >Tingkat Konversi\/Conversion Rate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/inovasika.id\/public\/artikel\/5-indikator-keberhasilan-kinerja-pemasaran-digital\/#Social_Engagement\" >Social Engagement<\/a><\/li><\/ul><\/nav><\/div>\n<p>Keberhasilan sebuah\u00a0<em>campaign\u00a0<\/em>di media sosial tentu dinilai dari seberapa baik hasil kinerja pemasaran digital-nya setelah berjalan. Tanpa sebuah indikator, kamu pastinya bingung bagaimana memastikan apakah\u00a0<em>campaign\u00a0<\/em>yang dijalankan punya dampak bagi\u00a0<em>audience<\/em>\u00a0atau tidak. Tidak perlu bingung, berikut ini 5 indikator yang bisa digunakan untuk mengukur keberhasilan kinerja pemasaran digital.<\/p>\n<ol>\n<li>\n<h4><span class=\"ez-toc-section\" id=\"ROI_Return_on_Investment\"><\/span><strong>ROI (<em>Return on Investment<\/em>)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ol>\n<p>Dalam bahasa Indonesia, ROI ini disebut juga Laba atas Investasi. Dari sekian banyak biaya yang dikeluarkan untuk sebuah kegiatan\u00a0<em>digital marketing<\/em>, tentu kamu harus tahu apakah kegiatan tersebut efektif atau tidak, memberi laba atau tidak bagi perusahaan kamu. Cara menghitung ROI ini mudah sekali, yakni: (Total Penjualan \u2013 Investasi)\/Investasi x 100%.<\/p>\n<ol start=\"2\">\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Website_Engagement\"><\/span><strong><em>Website Engagement<\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ol>\n<p>Hal lain yang menjadi indikator keberhasilan adalah seberapa banyak\u00a0<em>website engagement\u00a0<\/em>yang dihasilkan<em>. Website engagement\u00a0<\/em>ini bisa dihitung berdasarkan:<br \/>\n\u2013\u00a0<em>Unique Visitors\u00a0<\/em>(UV): Dihitung dari berapa banyak 1 alamat IP mengunjungi website kamu. Jadi, jika kamu mengklik sebuah website dengan 1 komputer yang sama berulang-ulang,\u00a0<em>unique visitors\u00a0<\/em>tetap dihitung 1.<br \/>\n\u2013\u00a0<em>Opt-in Registrations<\/em>: Berapa banyak orang yang sign up saat berkunjung ke website kamu.<br \/>\n\u2013\u00a0<em>Time Spent<\/em>: Menghitung seberapa lama orang membuka dan menelusuri apa yang ada di website kamu. Di sini bisa kamu mengecek juga berapa banyak\u00a0<em>bounce rate,\u00a0<\/em>yakni pengunjung yang langsung menutup halaman web kamu begitu dibuka.<br \/>\n\u2013\u00a0<em>Traffic Source<\/em>: Mencari tahu dari mana sumber\u00a0<em>traffic<\/em>\u00a0terbanyak untuk masuk ke website kamu. Bisa melalui Facebook, e-mail, SEO, dan sebagainya. Kamu bisa menggunakan\u00a0<em>Google Analytics\u00a0<\/em>untuk menganalisisnya.<\/p>\n<p><strong>Baca Juga: <a href=\"https:\/\/inovasika.id\/artikel\/tips-sukses-digital-marketing-untuk-bisnis-anda\/\" target=\"_blank\" rel=\"noopener\">Tips Sukses Digital Marketing Untuk Bisnis Anda!<\/a><\/strong><\/p>\n<ol start=\"3\">\n<li>\n<h4><span class=\"ez-toc-section\" id=\"CTR_Click-through-Rate\"><\/span><strong>CTR (<em>Click-through-Rate<\/em>)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ol>\n<p>CTR ini berguna untuk membantu kamu menghitung berapa banyak orang yang mengklik iklanmu, entah itu iklan di\u00a0<em>banner<\/em>\u00a0website atau iklan lewat\u00a0<em>e-mail marketing<\/em>. Normalnya, CTR punya persentase antara 0% \u2013 5%. Jarang ada CTR yang jumlahnya benar-benar 100%. Menghitung CTR ini ada rumusnya, yakni (Jumlah Klik\/Banyaknya Tampilan Iklan x 100%). Misalnya, iklan website kamu dalam sehari tampil sebanyak 100 kali dan mendapatkan klik sejumlah 5 kali. Maka total CTR-nya adalah (10\/100 x 100%) = 5%.<\/p>\n<ol start=\"4\">\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Tingkat_KonversiConversion_Rate\"><\/span><strong>Tingkat Konversi\/<em>Conversion Rate<\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ol>\n<p>Begitu orang sudah mau mengklik iklan atau\u00a0<em>e-mail marketing\u00a0<\/em>yang kamu sebarkan, hal berikutnya yang harus kamu hitung adalah seberapa tinggi tingkat konversinya. Tingkat konversi ini menunjukkan apakah tujuan proses\u00a0<em>digital marketing\u00a0<\/em>kamu berhasil atau tidak. Misalnya, dalam sebuah iklan kamu mengajak orang untuk membeli produk yang ada di website kamu. Nah, kalau orang tersebut benar-benar mengklik iklannya lalu membeli produk di website kamu maka tujuan kamu tercapai. Jadi, tingkat konversi ini gunanya untuk menghitung seberapa banyak orang yang mau membeli produkmu setelah mengklik iklan yang mereka lihat.<\/p>\n<ol start=\"5\">\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Social_Engagement\"><\/span><strong><em>Social Engagement<\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ol>\n<p>Hal terakhir yang harus kamu jadikan indikator akan suksesnya kegiatan\u00a0<em>digital marketing\u00a0<\/em>adalah dengan melihat seberapa banyak\u00a0<em>comment\u00a0<\/em>dan\u00a0<em>share\u00a0<\/em>di sosial media. Melalui\u00a0<em>comment<\/em>, kamu bisa juga mencari tahu apa sebenarnya yang dicari oleh\u00a0<em>audience<\/em>. Di sini, kamu bisa menerima berbagai kritik dan saran. Melalui\u00a0<em>share<\/em>, kamu jadi tahu seberapa banyak\u00a0<em>audience<\/em>\u00a0yang tertarik dengan konten yang kamu buat. Aktifkan semua\u00a0<em>widget sharing\u00a0<\/em>ke berbagai sosial media supaya pengunjung bisa dengan mudah membagikan apa yang mereka sukai di <a href=\"https:\/\/inmarketing.id\/indikator-keberhasilan-customer-service.html\" target=\"_blank\" rel=\"noopener\">sosial medianya<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Keberhasilan sebuah\u00a0campaign\u00a0di media sosial tentu dinilai dari seberapa baik hasil kinerja pemasaran digital-nya setelah berjalan. Tanpa sebuah indikator, kamu pastinya bingung bagaimana memastikan apakah\u00a0campaign\u00a0yang dijalankan punya dampak bagi\u00a0audience\u00a0atau tidak. Tidak perlu bingung, berikut ini 5 indikator yang bisa digunakan untuk mengukur keberhasilan kinerja pemasaran digital. ROI (Return on Investment) Dalam bahasa Indonesia, ROI ini disebut [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5415,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5406","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tak-berkategori"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 Indikator Keberhasilan Kinerja Pemasaran Digital - Artikel<\/title>\n<meta name=\"description\" content=\"Keberhasilan sebuah\u00a0campaign\u00a0di media sosial tentu dinilai dari seberapa baik hasil kinerja pemasaran digital-nya setelah berjalan. 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