{"id":5453,"date":"2022-06-03T07:48:55","date_gmt":"2022-06-03T07:48:55","guid":{"rendered":"https:\/\/inovasika.id\/artikel\/?p=5453"},"modified":"2022-06-03T07:49:01","modified_gmt":"2022-06-03T07:49:01","slug":"strategi-dasar-digital-marketing-yang-mudah-dilakukan","status":"publish","type":"post","link":"https:\/\/inovasika.id\/public\/artikel\/strategi-dasar-digital-marketing-yang-mudah-dilakukan\/","title":{"rendered":"\u00a0Strategi Dasar Digital Marketing yang Mudah Dilakukan"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_87 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/inovasika.id\/public\/artikel\/strategi-dasar-digital-marketing-yang-mudah-dilakukan\/#Memanfaatkan_Social_Media_Marketing_Itu_Wajib_Hukumnya\" >Memanfaatkan Social Media Marketing Itu Wajib Hukumnya<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/inovasika.id\/public\/artikel\/strategi-dasar-digital-marketing-yang-mudah-dilakukan\/#Mulai_Kirimkan_Email_Marketing\" >Mulai Kirimkan Email Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/inovasika.id\/public\/artikel\/strategi-dasar-digital-marketing-yang-mudah-dilakukan\/#Pastikan_Anda_Menerapkan_Teknik_SEO_secara_Benar\" >Pastikan Anda Menerapkan Teknik SEO secara Benar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/inovasika.id\/public\/artikel\/strategi-dasar-digital-marketing-yang-mudah-dilakukan\/#Memasang_Iklan_Berbayar\" >Memasang Iklan Berbayar<\/a><\/li><\/ul><\/nav><\/div>\n<p><strong>\u00a0Strategi Dasar Digital Marketing yang Mudah Dilakukan<\/strong><\/p>\n<p>Berikut dibwah ini strategi dasar digital marketing:<\/p>\n<ol>\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Memanfaatkan_Social_Media_Marketing_Itu_Wajib_Hukumnya\"><\/span><strong>Memanfaatkan Social Media Marketing Itu Wajib Hukumnya<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ol>\n<p>Hampir semua orang di muka bumi ini memiliki media sosial untuk berinteraksi. Karena itu, alangkah ruginya kalau Anda tidak memanfaatkan\u00a0<em>social media marketing<\/em>\u00a0sebagai salah satu strategi untuk berpromosi demi menjangkau pasar yang lebih luas.<\/p>\n<p>&nbsp;<\/p>\n<p>Anda dapat melakukan berbagai macam langkah promosi melalui\u00a0<em>platform<\/em> media sosial, seperti Facebook, Instagram, Twitter dan Linkedln, dan lainnya. Namun sebagai langkah awal, mulailah terlebih dahulu dengan mempelajari cara kerja tiap media sosial. Selanjutnya, buatlah konten yang menarik terkait produk dan jasa yang mau Anda tawarkan.<\/p>\n<p>&nbsp;<\/p>\n<p>Konten yang dibuat bisa dalam bentuk\u00a0<em>caption<\/em>\u00a0disertai foto produk berkualitas terbaik, video, animasi, infografis, kombinasi video dan\u00a0<em>caption<\/em>,\u00a0<em>banner<\/em>, dan sebagainya. Lakukan secara rutin untuk memproduksi konten ini sambil terus melakukan pengamatan yang detail di berbagai fitur promosi yang tersedia di\u00a0 media sosial.<\/p>\n<p>&nbsp;<\/p>\n<p>Nanti sejalan dengan waktu, Anda akan segera tahu mana media sosial yang cocok untuk produk Anda dan bagaimana langkah selanjutnya yang harus Anda lakukan. Agar strategi promosi yang Anda harapkan bisa berjalan dengan baik. Jangan lupa mengusahakan agar <em>followers<\/em>\u00a0atau pertemanan Anda di sosial media terus bertambah sehingga potensi audiens atau calon pelanggan yang melihat postingan Anda dari waktu ke waktu juga semakin banyak.<\/p>\n<p>&nbsp;<\/p>\n<p><em>Jika Anda memiliki modal atau anggaran iklan yang lebih, Anda dapat memanfaatkan fasilitas iklan yang ditawarkan masing-masing sosial media. Misalnya dengan memasang iklan di Instagram Ads atau Facebook Ads. Hasilnya akan jauh lebih efektif dan dapat menjangkau audiens dengan lebih sempurna.<\/em><\/p>\n<ol start=\"2\">\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Mulai_Kirimkan_Email_Marketing\"><\/span><strong>Mulai Kirimkan Email Marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ol>\n<p>Promosi secara personal dan menjalin keterikatan yang lebih baik dengan calon pelanggan maupun pelanggan setia adalah dengan mengirimkan\u00a0email marketing. Salah satu cara email marketing yang paling banyak dilakukan disebut dengan istilah\u00a0<em>newsletter marketing<\/em>. Pernahkah Anda mendapatkan kiriman\u00a0<em>newsletter\u00a0<\/em>di email Anda?<\/p>\n<p>&nbsp;<\/p>\n<p><em>Newsletter marketing<\/em>\u00a0adalah suatu fitur\u00a0<em>modern email marketing<\/em>\u00a0yang memungkinkan pelanggan mendapatkan\u00a0<em>update<\/em>\u00a0terbaru dari suatu situs yang mempromosikan suatu produk maupun jasa. Cara melakukan aktivasi\u00a0<em>newsletter<\/em>\u00a0sangat mudah. Dengan trik tertentu, Anda bisa mendorong pengunjung situs untuk memasukkan alamat email kemudian menekan tombol\u00a0<em>subscribe.<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>Dari\u00a0<em>database<\/em>\u00a0alamat email yang berhasil dikumpulkan, Anda tinggal memasukkannya ke pengaturan situs. Ketika ada\u00a0<em>update<\/em>\u00a0terbaru pada situs, email marketing akan bekerja secara otomatis dengan mengirimkan\u00a0<em>newsletter<\/em>\u00a0ke alamat email yang telah terdaftar. Cara yang satu ini menjadi strategi digital marketing<strong>\u00a0<\/strong>terbaik untuk melakukan promosi jangka panjang tanpa perlu terlalu banyak\u00a0<em>action<\/em>.<\/p>\n<p><strong>Baca Juga: <a href=\"https:\/\/inovasika.id\/artikel\/alasan-mengapa-digital-marketing-itu-penting\/\" target=\"_blank\" rel=\"noopener\">Alasan Mengapa Digital Marketing Itu Penting?<\/a><\/strong><\/p>\n<ol start=\"3\">\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Pastikan_Anda_Menerapkan_Teknik_SEO_secara_Benar\"><\/span><strong>Pastikan Anda Menerapkan Teknik SEO secara Benar<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ol>\n<p>SEO atau\u00a0<em>Search Engine Optimization<\/em>\u00a0menjadi suatu istilah populer yang ada kaitannya dengan peringkat\u00a0<em>web<\/em>\u00a0atau situs di\u00a0<em>search engine<\/em>. Dalam pemeringkatan situs, SEO ini sangat penting untuk diperhatikan, yaitu dengan cara menetapkan kata kunci yang dibidik.<\/p>\n<p>Beberapa teknik SEO yang dapat diterapkan oleh pebisnis pemula:<\/p>\n<ul>\n<li><em>Backlin<\/em><em>k<\/em>:\u00a0<em>link<\/em>yang terdapat di\u00a0<em>website<\/em>\u00a0orang lain menuju ke\u00a0<em>website<\/em><\/li>\n<li><em>Outbound link<\/em>:\u00a0<em>link<\/em>dari situs orang lain yang dimasukkan di\u00a0<em>website<\/em><\/li>\n<li><em>Internal link<\/em>:\u00a0<em>link<\/em>yang menghubungkan antara satu konten dengan konten lainnya di dalam\u00a0<em>website<\/em>\u00a0Anda sendiri.<\/li>\n<li><em>White hat, grey hat,<\/em>dan\u00a0<em>black hat<\/em>\u00a0SEO: merupakan teknik SEO yang bisa digunakan. Namun sebaiknya, hindari penggunaan teknik\u00a0<em>black hat\u00a0<\/em>SEO karena akan sangat berbahaya bagi\u00a0<em>website<\/em><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Jika Anda mengalami kesulitan dalam penerapan teknik SEO, Anda bisa menghubungi salah satu\u00a0digital\u00a0<em>agency<\/em>\u00a0Jakarta\u00a0atau digital\u00a0<em>agency<\/em>\u00a0lainnya yang ada di Indonesia, terutama yang memiliki keahlian dalam bidang\u00a0<em>search engine marketing, internet marketing strategies, search engine optimization<\/em>\u00a0atau\u00a0<em>skill<\/em>\u00a0SEO yang mumpuni.<\/p>\n<ol start=\"4\">\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Memasang_Iklan_Berbayar\"><\/span><strong>Memasang Iklan Berbayar<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ol>\n<p>Jika modal Anda cukup besar untuk dialokasikan sebagai dana promosi digital, Anda bisa mulai memikirkan pemanfaatan iklan berbayar. Ketika memasang iklan berbayar, baik dengan memanfaatkan\u00a0<em>social media ads<\/em>, Google\u00a0<em>Ads<\/em>, dan sebagainya, pastikan Anda memperhatikan tiga hal penting berikut, yaitu pengunjung,\u00a0<em>budget<\/em>\u00a0dan\u00a0<em>commerciality<\/em>. Untuk lebih jelasnya mengenai cara pemasangan iklan berbayar yang <a href=\"https:\/\/www.studilmu.com\/blogs\/details\/10-alasan-mengapa-digital-marketing-sangat-penting\" target=\"_blank\" rel=\"noopener\">menguntungkan<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0Strategi Dasar Digital Marketing yang Mudah Dilakukan Berikut dibwah ini strategi dasar digital marketing: Memanfaatkan Social Media Marketing Itu Wajib Hukumnya Hampir semua orang di muka bumi ini memiliki media sosial untuk berinteraksi. Karena itu, alangkah ruginya kalau Anda tidak memanfaatkan\u00a0social media marketing\u00a0sebagai salah satu strategi untuk berpromosi demi menjangkau pasar yang lebih luas. &nbsp; [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5458,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5453","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tak-berkategori"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00a0Strategi Dasar Digital Marketing yang Mudah Dilakukan - Artikel<\/title>\n<meta name=\"description\" content=\"Strategi Dasar Digital Marketing yang Mudah Dilakukan Berikut dibwah ini strategi dasar digital marketing:Memanfaatkan Social Media Marketing\" \/>\n<meta name=\"robots\" content=\"index, follow, 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