{"id":5467,"date":"2022-06-03T08:24:38","date_gmt":"2022-06-03T08:24:38","guid":{"rendered":"https:\/\/inovasika.id\/artikel\/?p=5467"},"modified":"2022-06-03T08:24:38","modified_gmt":"2022-06-03T08:24:38","slug":"bentuk-bentuk-konten-digital-marketing","status":"publish","type":"post","link":"https:\/\/inovasika.id\/public\/artikel\/bentuk-bentuk-konten-digital-marketing\/","title":{"rendered":"Bentuk-Bentuk konten Digital Marketing"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_87 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/inovasika.id\/public\/artikel\/bentuk-bentuk-konten-digital-marketing\/#Blog\" >Blog<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/inovasika.id\/public\/artikel\/bentuk-bentuk-konten-digital-marketing\/#eBook\" >eBook<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/inovasika.id\/public\/artikel\/bentuk-bentuk-konten-digital-marketing\/#Video\" >Video<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/inovasika.id\/public\/artikel\/bentuk-bentuk-konten-digital-marketing\/#Email\" >Email<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/inovasika.id\/public\/artikel\/bentuk-bentuk-konten-digital-marketing\/#Media_Sosial\" >Media Sosial<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/inovasika.id\/public\/artikel\/bentuk-bentuk-konten-digital-marketing\/#Infografik\" >Infografik<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/inovasika.id\/public\/artikel\/bentuk-bentuk-konten-digital-marketing\/#Podcast\" >Podcast<\/a><\/li><\/ul><\/nav><\/div>\n<p>Bentuk-Bentuk konten Digital Marketing<\/p>\n<p>Terdapat ragam bentuk dari konten digital marketing, tapi yang umum digunakan biasanya berupa:<\/p>\n<ul>\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Blog\"><\/span><strong><em>Blog<\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ul>\n<p>Bisa dibilang bentuk ini yang paling fundamental dari strategi content marketing. Blog merupakan tempat yang pas untuk membagi informasi dan ide secara lengkap melalui blog post. Belum lagi konten blog juga bisa dijadikan sebagai investasi jangka panjang mengingat tingkat ketahanannya yang paling tinggi dibandingkan bentuk konten yang lain.<\/p>\n<p>Baca Juga:<a href=\"https:\/\/inovasika.id\/artikel\/5-resiko-yang-dihadapi-ketika-terjun-ke-dunia-digital-marketing\/\" target=\"_blank\" rel=\"noopener\">5 Resiko Yang \u00a0Dihadapi Ketika Terjun ke Dunia Digital Marketing<\/a><\/p>\n<ul>\n<li>\n<h4><span class=\"ez-toc-section\" id=\"eBook\"><\/span><strong><em>eBook<\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ul>\n<p>Bentuk ini menjadi solusi bagi kamu yang ingin membagi informasi lebih detail dan mendalam dari sekedar <em>blog post<\/em>. Bahkan, eBook bisa dijadikan media untuk menarik perhatian target konsumen.<\/p>\n<p>Tawarkan bahwa mereka bisa mendapatkan eBook tersebut secara cuma-cuma\u00a0 hanya dengan memasukan email mereka. Email tersebut nantinya akan menjadikan mereka sebagai leads yang kemudian bisa kamu konversi sebagai pelanggan.<\/p>\n<ul>\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Video\"><\/span><strong><em>Video<\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ul>\n<p>Dari tahun ke tahun, konten video banyak digandrungi masyarakat. Tidak heran bentuk konten marketing ini menjadi salah satu yang paling populer. Konten berbentuk video berpotensi untuk membuat pengunjung menghabiskan waktu lebih lama di situs kamu.<\/p>\n<p>Semakin lama waktu yang mereka habiskan di situsmu, semakin bagus juga penilaian versi Google. Selain itu, menurut penelitian iMPACT, video juga dapat meningkatkan trafik organik sebanyak 157%.<\/p>\n<ul>\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Email\"><\/span><strong><em>Email<\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ul>\n<p>Termasuk bentuk konten marketing yang populer, email memiliki kemampuan pemasaran 40 kali lebih efektif dibanding media sosial seperti Facebook dan Twitter. Dalam strategi content marketing, email bisa dimanfaatkan sebagai media promosi, pengingat shopping cart, berbagi newsletter, dll.<\/p>\n<ul>\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Media_Sosial\"><\/span><em><strong>Media Sosial<\/strong><\/em><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ul>\n<p>Dalam digital marketing terdapat istilah social media marketing atau strategi pemasaran melalui media sosial. Tetapi, media sosial juga termasuk dalam konten marketing khususnya untuk tempat publikasi konten yang berisi informasi, promosi, maupun meningkatkan engagement.<\/p>\n<ul>\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Infografik\"><\/span><strong><em>Infografik<\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ul>\n<p>Penyajian data, informasi, dan pengetahuan lainnya akan lebih mudah dipahami oleh audiens dan pelanggan dengan menggunakan infografik. Sesuai namanya, bentuk konten marketing ini berupa grafik atau diagram yang disusun sedemikian rupa dengan tambahan visual menarik untuk membantu target audiens dan pelanggan memahami apa yang kamu sampaikan.<\/p>\n<p>Baca juga: <a href=\"https:\/\/www.dreambox.id\/blog\/digital-marketing\/contoh-digital-marketing-yang-sukses-dan-dapat-anda-tiru\/\" target=\"_blank\" rel=\"noopener\">5 Contoh Digital Marketing yang Sukses dan Dapat Anda Tiru<\/a><\/p>\n<ul>\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Podcast\"><\/span><strong><em>Podcast<\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ul>\n<p>Bentuk konten marketing berupa rekaman suara yang mulai populer tahun ini. Topik yang disajikan tentulah harus menarik namun tetap ringan dan santai untuk membantu audiens memahami brand kamu. Mengingat kepopulerannya yang semakin meningkat, kamu bisa menggunakan podcast sebagai alat pemasaran bisnis.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bentuk-Bentuk konten Digital Marketing Terdapat ragam bentuk dari konten digital marketing, tapi yang umum digunakan biasanya berupa: Blog Bisa dibilang bentuk ini yang paling fundamental dari strategi content marketing. Blog merupakan tempat yang pas untuk membagi informasi dan ide secara lengkap melalui blog post. Belum lagi konten blog juga bisa dijadikan sebagai investasi jangka panjang [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5479,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5467","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tak-berkategori"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bentuk-Bentuk konten Digital Marketing - Artikel Artikel<\/title>\n<meta name=\"description\" content=\"Bentuk-bentuk konten Digital MarketingTerdapat ragam bentuk dari konten digital marketing, tapi yang umum digunakan biasanya berupa: Blog\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inovasika.id\/public\/artikel\/bentuk-bentuk-konten-digital-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bentuk-Bentuk konten Digital Marketing - 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