{"id":5487,"date":"2022-06-03T09:30:13","date_gmt":"2022-06-03T09:30:13","guid":{"rendered":"https:\/\/inovasika.id\/artikel\/?p=5487"},"modified":"2022-06-03T09:30:13","modified_gmt":"2022-06-03T09:30:13","slug":"pentingnya-peran-digital-marketing","status":"publish","type":"post","link":"https:\/\/inovasika.id\/public\/artikel\/pentingnya-peran-digital-marketing\/","title":{"rendered":"Pentingnya Peran Digital Marketing"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_87 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/inovasika.id\/public\/artikel\/pentingnya-peran-digital-marketing\/#1_Advertiser_atau_Pengiklan\" >1. Advertiser atau Pengiklan<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/inovasika.id\/public\/artikel\/pentingnya-peran-digital-marketing\/#2_Produk\" >2. Produk<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/inovasika.id\/public\/artikel\/pentingnya-peran-digital-marketing\/#3_Digital_Marketing\" >3. Digital Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/inovasika.id\/public\/artikel\/pentingnya-peran-digital-marketing\/#4_Publisher\" >4. Publisher<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/inovasika.id\/public\/artikel\/pentingnya-peran-digital-marketing\/#5_Konsumen\" >5. Konsumen<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/inovasika.id\/public\/artikel\/pentingnya-peran-digital-marketing\/#Beberapa_peran_pemasaran_digital_di_era_40_antara_lain_sebagai_berikut\" >Beberapa peran pemasaran digital di era 4.0 antara lain sebagai berikut:<\/a><\/li><\/ul><\/nav><\/div>\n<p>Pentingnya peran digital marketing secara umum adalah meningkatkan performa pemasaran dalam mempromosikan produknya dengan jangkauan <a href=\"https:\/\/redcomm.co.id\/knowledges\/peran-digital-marketing-menurut-para-ahli\">konsumen.<\/a><\/p>\n<p>&nbsp;<\/p>\n<h4><span class=\"ez-toc-section\" id=\"1_Advertiser_atau_Pengiklan\"><\/span>1. Advertiser atau Pengiklan<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Advertiser adalah orang atau perusahaan yang mempunyai produk baik barang atau jasa yang akan dipromosikan secara digital.<\/p>\n<p>&nbsp;<\/p>\n<h4><span class=\"ez-toc-section\" id=\"2_Produk\"><\/span>2. Produk<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Produk dalam digital marketing adalah barang atau jasa yang dipromosikan secara digital. Barang atau jasa dapat berasal dari perusahaan maupun perseorangan, contoh:<\/p>\n<ul>\n<li>Buku pelajaran yang diterbitkan oleh perusahaan Gramedia.<\/li>\n<li>Novel yang dipublikasi oleh seorang penulis (self publisher).<\/li>\n<li>Jasa membuat website oleh seorang web developer.<\/li>\n<li>Laptop yang diproduksi oleh perusahaan Acer.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h4><span class=\"ez-toc-section\" id=\"3_Digital_Marketing\"><\/span>3. Digital Marketing<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Adalah orang yang mampu mempromosikan suatu produk secara digital. Digital marketer dapat dilakukan oleh pihak mana pun,<\/p>\n<ul>\n<li>Self<\/li>\n<\/ul>\n<p>Self digital marketer adalah orang yang mempromosikan produknya sendiri secara digital, biasanya dilakukan oleh perusahaan skala kecil.<\/p>\n<ul>\n<li>Specialist<\/li>\n<\/ul>\n<p>Digital marketer specialist adalah orang yang mempunyai kemampuan tersertifikasi untuk melakukan aktivitas pemasaran digital. Misalnya Google AdWords Certification merupakan<\/p>\n<p>sertifikasi untuk perorangan yang mampu melakukan aktivitas marketing dengan Google AdWords. Biasanya digital marketer specialist dimiliki oleh suatu perusahaan tertentu untuk<\/p>\n<p>melakukan promosi produknya.<\/p>\n<ul>\n<li>Digital Marketing Agency<\/li>\n<\/ul>\n<p>Adalah perusahaan yang menyediakan jasa digital marketing yang dapat menggunakan teknologi untuk menyediakan konten kreatif untuk melakukan promosi<\/p>\n<p>produk pengguna jasanya. Perusahaan ini mempunyai skill untuk melakukan analisis digital, SEO, konten kreatif, dan memahami lebih dari satu Ad Network.<\/p>\n<p>&nbsp;<\/p>\n<h4><span class=\"ez-toc-section\" id=\"4_Publisher\"><\/span><strong>4. Publisher<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Publisher adalah pihak yang mempunyai konten kreatif berupa informasi, hiburan, dan literatur yang diminati sekelompok publik dan menyediakan ruang iklan untuk pengiklan pada konten tersebut. Contoh publisher adalah media online, blogger, youtuber, sosial media, dan lain-lain.<\/p>\n<p>&nbsp;<\/p>\n<h4><span class=\"ez-toc-section\" id=\"5_Konsumen\"><\/span>5. <strong>Konsumen<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Konsumen dalam digital marketing adalah sekelompok orang yang mengakses suatu informasi, hiburan, atau literature dari media digital baik sosial media, search engine, Youtube, blog, email, dan website tertentu. Setiap konsumen mempunyai ketertarikan yang berbeda-beda bergantung media digital yang diaksesnya. Teknik digital dapat menjangkau konsumen berdasarkan ketertarikannya, sehingga iklan yang ditampilkan dapat menyesuaikan diri dengan orang yang mengaksesnya. Hal ini bertujuan untuk mengurangi pengeluaran iklan untuk orang yang tidak tepat.<\/p>\n<p><a href=\"https:\/\/inovasika.id\/artikel\/konsultan-digital-marketing\/\" target=\"_blank\" rel=\"noopener\">Baca juga: Konsultan Digital Marketing<\/a><\/p>\n<p>&nbsp;<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Beberapa_peran_pemasaran_digital_di_era_40_antara_lain_sebagai_berikut\"><\/span>Beberapa peran pemasaran digital di era 4.0 antara lain sebagai berikut:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li>Sebagai Penghubung Antara Konsumen Dengan Perusahaan<\/li>\n<li>Sebagai Media Promosi Paling Efektif<\/li>\n<li>Menarik Pangsa Pasar yang Lebih Luas<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pentingnya peran digital marketing secara umum adalah meningkatkan performa pemasaran dalam mempromosikan produknya dengan jangkauan konsumen. &nbsp; 1. Advertiser atau Pengiklan Advertiser adalah orang atau perusahaan yang mempunyai produk baik barang atau jasa yang akan dipromosikan secara digital. &nbsp; 2. Produk Produk dalam digital marketing adalah barang atau jasa yang dipromosikan secara digital. Barang atau [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5488,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5487","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tak-berkategori"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pentingnya Peran Digital Marketing - Artikel Artikel<\/title>\n<meta name=\"description\" content=\"Pentingnya peran digital marketing secara umum adalah meningkatkan performa pemasaran dalam mempromosikan produknya dengan jangkauan konsumen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inovasika.id\/public\/artikel\/pentingnya-peran-digital-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pentingnya Peran Digital Marketing - 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