{"id":5539,"date":"2022-09-19T08:51:44","date_gmt":"2022-09-19T08:51:44","guid":{"rendered":"https:\/\/inovasika.id\/artikel\/?p=5539"},"modified":"2022-09-21T04:27:36","modified_gmt":"2022-09-21T04:27:36","slug":"kupas-tuntas-seo-on-page-off-page","status":"publish","type":"post","link":"https:\/\/inovasika.id\/public\/artikel\/kupas-tuntas-seo-on-page-off-page\/","title":{"rendered":"Kupas Tuntas SEO On-Page &#038; Off-Page"},"content":{"rendered":"<h2><b>Pengertian SEO On-Page<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">SEO On-Page Dikutip dari <\/span><i><span style=\"font-weight: 400;\">Baclinko<\/span><\/i><span style=\"font-weight: 400;\">, SEO on page merupakan praktik mengoptimalkan konten pada laman website agar bisa masuk ke rangking teratas Google serta memudahkan untuk dicari oleh pengguna.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Pada dasarnya, SEO on page lebih berpusat pada metode membuat konten agar nampak SEO- friendly. Dalam arti lain, kamu wajib menguasai SEO on page agar sanggup menaklukkan pesaing website- mu.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-5564\" src=\"https:\/\/inovasika.id\/artikel\/wp-content\/uploads\/2022\/09\/Frame_9-300x169.png\" alt=\"SEO On-Page\" width=\"824\" height=\"464\" srcset=\"https:\/\/inovasika.id\/public\/artikel\/wp-content\/uploads\/2022\/09\/Frame_9-300x169.png 300w, https:\/\/inovasika.id\/public\/artikel\/wp-content\/uploads\/2022\/09\/Frame_9-1024x576.png 1024w, https:\/\/inovasika.id\/public\/artikel\/wp-content\/uploads\/2022\/09\/Frame_9-768x432.png 768w, https:\/\/inovasika.id\/public\/artikel\/wp-content\/uploads\/2022\/09\/Frame_9-1536x864.png 1536w, https:\/\/inovasika.id\/public\/artikel\/wp-content\/uploads\/2022\/09\/Frame_9-2048x1152.png 2048w\" sizes=\"(max-width: 824px) 100vw, 824px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Menurut <\/span><i><span style=\"font-weight: 400;\">Digital Insitute Marketing<\/span><\/i><span style=\"font-weight: 400;\">, terdapat beberapa hal yang wajib dioptimalkan dari SEO on page:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">meta description<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">URL\u00a0<\/span><i><span style=\"font-weight: 400;\">title<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">alt text\u00a0<\/span><\/i><span style=\"font-weight: 400;\">untuk gambar<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">tag title<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">internal link<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">site speed<\/span><\/i><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Seluruh aspek tersebut wajib dioptimalkan dengan baik. Sebagai contoh, di dalam meta description yang kamu catat wajib sesuai dengan kaidah-kaidah SEO yang berlaku. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Misal, wajib ada keyword di dalamnya serta tidak terlalu panjang.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Hal itu dilakukan agar pengguna mudah mencari website- mu di mesin pencarian Google.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Tidak hanya itu, aspek yang lain seperti URL title, tag title, dan lain- lain juga wajib dioptimalkan dengan bagus. Jangan lupa, untuk menaruh internal link di tiap konten yang kamu buat di website.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Internal link merupakan link atau tautan yang ditanamkan di dalam satu konten serta akan mengarah ke konten yang lain di satu website.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Dengan mengaplikasikan itu secara konsisten, lambat- laun akan website- mu akan terangkat rangking pencariannya.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Berbeda dengan SEO on page yang berpusat ke internal website, SEO off page malah lebih berpusat pada eksternal.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>Baca juga :\u00a0<a href=\"https:\/\/inovasika.id\/artikel\/mengenal-seo-google\/\">SEO Google: Pengertian, Manfaat, Cara Kerja (terbaru) &#8211; Inovasika<\/a><\/p>\n<h2><\/h2>\n<h2><b>Pengertian SEO Off-Page<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Dikutip dari Neil Patel, SEO off page merupakan kegiatan yang dilakukan guna mengoptimalkan website dari luar.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Dalam arti lain, SEO off page juga dapat dikatakan sebagai metode mengiklankan web dengan melakukan link building, backlink, dan sebagainya.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Backlink merupakan suatu link yang ditanamkan di website lain dan akan mengarah ke website kita. Upayakan untuk memberikan backlink di web website dengan kualitas yang baik.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Akan tetapi, hati- hati dalam menaruh backlink. Jangan sampai terlalu banyak sebab bisa dianggap spam oleh Google.<\/span><\/p>\n<h2><\/h2>\n<p><img decoding=\"async\" class=\"alignnone wp-image-5565\" src=\"https:\/\/inovasika.id\/artikel\/wp-content\/uploads\/2022\/09\/Frame_10-300x169.png\" alt=\"SEO On-Page\" width=\"825\" height=\"465\" srcset=\"https:\/\/inovasika.id\/public\/artikel\/wp-content\/uploads\/2022\/09\/Frame_10-300x169.png 300w, https:\/\/inovasika.id\/public\/artikel\/wp-content\/uploads\/2022\/09\/Frame_10-1024x576.png 1024w, https:\/\/inovasika.id\/public\/artikel\/wp-content\/uploads\/2022\/09\/Frame_10-768x432.png 768w, https:\/\/inovasika.id\/public\/artikel\/wp-content\/uploads\/2022\/09\/Frame_10-1536x864.png 1536w, https:\/\/inovasika.id\/public\/artikel\/wp-content\/uploads\/2022\/09\/Frame_10-2048x1152.png 2048w\" sizes=\"(max-width: 825px) 100vw, 825px\" \/><\/p>\n<h2><b>Perbandingan antara SEO On-Page dan Off-Page<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Simpelnya, SEO on page membuat konten kamu nampak berkualitas sehingga bisa menyenangkan pembaca dan membuatnya dapat dideteksi oleh mesin pencari Google.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Sedangkan, SEO off page membuat website- mu mempunyai kredibilitas bagus sehingga memperoleh kepercayaan dari Google untuk ditempatkan di ranking teratas.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Kedua tipe SEO ini wajib hukumnya untuk kamu optimalkan secara bersamaan, tidak bisa hanya salah satu saja, dan mengabaikan satu yang lainnya.o<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pengertian SEO On-Page SEO On-Page Dikutip dari Baclinko, SEO on page merupakan praktik mengoptimalkan konten pada laman website agar bisa masuk ke rangking teratas Google serta memudahkan untuk dicari oleh pengguna. &nbsp; Pada dasarnya, SEO on page lebih berpusat pada metode membuat konten agar nampak SEO- friendly. Dalam arti lain, kamu wajib menguasai SEO on [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5561,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5539","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tak-berkategori"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kupas Tuntas SEO On-Page &amp; Off-Page - Inovasika<\/title>\n<meta name=\"description\" content=\"Dikutip dari Baclinko, SEO on page merupakan praktik mengoptimalkan konten pada laman website agar bisa masuk ke rangking teratas Google\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inovasika.id\/public\/artikel\/kupas-tuntas-seo-on-page-off-page\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kupas Tuntas SEO On-Page &amp; 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