{"id":5543,"date":"2022-09-19T09:01:21","date_gmt":"2022-09-19T09:01:21","guid":{"rendered":"https:\/\/inovasika.id\/artikel\/?p=5543"},"modified":"2022-09-21T04:29:43","modified_gmt":"2022-09-21T04:29:43","slug":"cara-jitu-menentukan-target-market-yang-tepat","status":"publish","type":"post","link":"https:\/\/inovasika.id\/public\/artikel\/cara-jitu-menentukan-target-market-yang-tepat\/","title":{"rendered":"Cara Jitu Menentukan Target Market Yang Tepat"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_87 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/inovasika.id\/public\/artikel\/cara-jitu-menentukan-target-market-yang-tepat\/#Tips_Menentukan_Target_Market_Yang_Tepat\" >Tips Menentukan Target Market Yang Tepat<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/inovasika.id\/public\/artikel\/cara-jitu-menentukan-target-market-yang-tepat\/#Apa_Itu_Target_Market\" >Apa Itu Target Market ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/inovasika.id\/public\/artikel\/cara-jitu-menentukan-target-market-yang-tepat\/#Untuk_Apa_Menentukan_Target_Market\" >Untuk Apa Menentukan Target Market ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/inovasika.id\/public\/artikel\/cara-jitu-menentukan-target-market-yang-tepat\/#Bagaimana_Menentukan_Target_Market\" >Bagaimana Menentukan Target Market ?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/inovasika.id\/public\/artikel\/cara-jitu-menentukan-target-market-yang-tepat\/#Segmentasi_Demografi\" >Segmentasi Demografi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/inovasika.id\/public\/artikel\/cara-jitu-menentukan-target-market-yang-tepat\/#Segmentasi_Geografi\" >Segmentasi Geografi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/inovasika.id\/public\/artikel\/cara-jitu-menentukan-target-market-yang-tepat\/#Segmentasi_Psikologi\" >Segmentasi Psikologi<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/inovasika.id\/public\/artikel\/cara-jitu-menentukan-target-market-yang-tepat\/#Jurus_Jitu_Menentukan_Target_Market\" >Jurus Jitu Menentukan Target Market<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/inovasika.id\/public\/artikel\/cara-jitu-menentukan-target-market-yang-tepat\/#1_Analisa_Produk_atau_Brand_Kamu\" >1. Analisa Produk atau Brand Kamu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/inovasika.id\/public\/artikel\/cara-jitu-menentukan-target-market-yang-tepat\/#2_Buat_Buyer_Persona_atau_Profil_Konsumen\" >2. Buat Buyer Persona atau Profil Konsumen<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/inovasika.id\/public\/artikel\/cara-jitu-menentukan-target-market-yang-tepat\/#3_Riset_Mengenai_Persaingan_Market\" >3. Riset Mengenai Persaingan Market<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"Tips_Menentukan_Target_Market_Yang_Tepat\"><\/span>Tips Menentukan Target Market Yang Tepat<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p><span style=\"font-weight: 400;\">Target market ialah hal penting dalam suatu bisnis. <\/span><span style=\"font-weight: 400;\">Tanpa target market yang sesuai, suatu bisnis pastinya tidak akan bisa tumbuh karena produknya tidak cocok dengan kebutuhan pasar yang dituju. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Apabila tidak mempunyai target marrket yang jelas, strategi pemasaran ataupun bisnis akan sia- sia.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Apa_Itu_Target_Market\"><\/span><span style=\"font-weight: 400;\">Apa Itu Target Market ?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Merupakan suatu aktivitas guna mengelompokkan publik berdasarkan segmentasi mereka. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dari segmentasi ini, kamu bisa mengolah informasi yang diperoleh serta menentukan segmen manakah yang paling sesuai dengan karakteristik bisnis yang kamu bangun.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Untuk_Apa_Menentukan_Target_Market\"><\/span><span style=\"font-weight: 400;\">Untuk Apa Menentukan Target Market ?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Menentukan target market pasti ada tujuan untuk keberhasilan dalam menjalankan bisnis kamu. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tujuannya adalah guna mengarahkan aktivitas pemasaran ke kelompok konsumen tertentu, promosi, penetapan harga, dan pastinya mempermudah proses distribusi produk. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Jika di era digital seperti ini, tujuan tarrget market juga bisa dikatakan supaya campaign yang kamu buat secara online ini masuk sesuai dengan karakter mereka. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Semakin target marrket merasa\u2018 klop\u2019 dengan produk ataupun brand kamu, semakin besar pula awareness yang muncul.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Bagaimana_Menentukan_Target_Market\"><\/span><span style=\"font-weight: 400;\">Bagaimana Menentukan Target Market ?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Dalam menentukan target market, kamu dapat menggunakan segmentasi atau pengelompokan-pengelompokan didasarkan dengan kategori yang kamu buat.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Berikut ialah jenis-jenis segmentasi yang dapat membantu kamu dalam menentukan tarrget market yang sesuai.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Segmentasi_Demografi\"><\/span><span style=\"font-weight: 400;\">Segmentasi Demografi<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Segmentasi demografik merupakan hal yang paling mendasar dan terpenting dalam pembuatan target market. Adapun pengelompokkan demografik berdasarkan pada:<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Jenis kelamin<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Usia<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tingkat pendidikan<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tingkat pendapatan<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pendidikan<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Segmentasi_Geografi\"><\/span><span style=\"font-weight: 400;\">Segmentasi Geografi<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Segmentasi ini merupakan pengelompokkan tarrget market berdasarkan lokasi atau wilayah. Adapun hal-hal yang mendasarinya:<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lingkungan<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kode pos<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kode area<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kota<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Provinsi<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Wilayah<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Segmentasi_Psikologi\"><\/span><span style=\"font-weight: 400;\">Segmentasi Psikologi<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Dalam segmentasi ini, kamu membagi target pasar berdasarkan kelas ekonomi, kepribadian atau preferensi gaya hidup. Segmentasi ini pun dapat\u00a0 dibagi berdasarkan tingkat pendidikan, tingkat pendapatan, jenis pekerjaan dan sebagainya<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Klasifikasi gaya hidup melibatkan nilai, kepercayaan, minat, dan sebagainya. Segmentasi psikografis didasarkan pada teori bahwa pilihan yang dibuat seseorang saat membeli produk atau jasa adalah cerminan dari preferensi gaya hidup mereka atau kelas sosio-ekonomi.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Jurus_Jitu_Menentukan_Target_Market\"><\/span><span style=\"font-weight: 400;\">Jurus Jitu Menentukan Target Market<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Analisa_Produk_atau_Brand_Kamu\"><\/span><span style=\"font-weight: 400;\">1. Analisa Produk atau Brand Kamu<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">&#8220;kebutuhan apa yang dipenuhi oleh produk\/brand kamu?&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8220;siapa yang bisa menerima manfaat produk\/brand kamu?&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8220;persoalan apa yang dapat diselesaikan dengan produk\/brand kamu?&#8221;<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Kamu bisa bertanya pada diri kamu sendiri mengenai produk\/brand kamu. Pertanyaan-pertanyaan diatas dapat membantu kamu guna menjabarkan target market seperti apa yang kamu tuju.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Buat_Buyer_Persona_atau_Profil_Konsumen\"><\/span><span style=\"font-weight: 400;\">2. Buat Buyer Persona atau Profil Konsumen<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Setelah kamu mengetahui segmentasi market dan memahami produk atau brand kamu lebih jauh, kamu bisa mulai membuat Buyer Persona mu.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Buyer Persona ialah, sosok bayangan atau fiktif dari calon konsumen produk\/brand kamu, misalnya produk kamu adalah helm perempuan dengan gambar lucu, maka buyer persona mu ialah Perempuan dengan rentang usia 17-25 tahun yang mempunyai motor dan mau tetap tampil menarik saat diatas motor.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>Baca juga : <a href=\"https:\/\/inovasika.id\/artikel\/kunci-keberhasilan-digital-marketing\/\">Kunci Keberhasilan Digital Marketing &#8211; Artikel Artikel (inovasika.id)<\/a><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Riset_Mengenai_Persaingan_Market\"><\/span><span style=\"font-weight: 400;\">3. Riset Mengenai Persaingan Market<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Jurus jitu selanjutnya yaitu dengan membuat analisa mengenai kompetitor dengan tujuan untuk memili,ki pandangan yang lebih rinci mengenai atmosfer persaingan di pasar.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u201c mana saja perusahaan yang menawarkan produk atau layanan serupa?\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201c berapa budget yang mereka pasang?\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201c perbedaan apa yang mereka tawarkan?\u201d<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Bila kamu percaya diri dengan kelebihan signifikan yang kamu miliki dibanding dengan kompetitor, maka hindari menargetkan target pasar yang serupa, apalagi jika pasar yang anda target tidak terlalu besar sedangkan kompetitor anda sudah memiliki nama besar.<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tips Menentukan Target Market Yang Tepat Target market ialah hal penting dalam suatu bisnis. Tanpa target market yang sesuai, suatu bisnis pastinya tidak akan bisa tumbuh karena produknya tidak cocok dengan kebutuhan pasar yang dituju. Apabila tidak mempunyai target marrket yang jelas, strategi pemasaran ataupun bisnis akan sia- sia. &nbsp; Apa Itu Target Market ? [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5567,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5543","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tak-berkategori"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cara Jitu Menentukan Target Market Yang Tepat - Artikel<\/title>\n<meta name=\"description\" content=\"Target market ialah hal penting dalam suatu bisnis. 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